Nu-Set Pitch Deck (2024): 13-Slide Breakdown

Nu-Set's pitch deck outlines a transition from traditional mechanical locks to a 'Smart Box' ecosystem. The company reports $3M in annual revenue (Slide 8) and established retail partnerships with Home Depot, Lowe's, and Amazon. A core strength is their IP portfolio, which includes 30 patents and 12 trademarks (Slide 5). The deck focuses on a future 'Smart Box' product designed for underserved professional services, featuring mesh networking and environmental awareness (Slide 10). While the deck lacks specific financial projections and a clear dollar amount for the 'Ask,' it provides a detail…

Key takeaways

• The company reports $3M in annual revenue with established distribution through major retailers like Home Depot, Lowe's, and Amazon (Slide 8).
• Nu-Set holds a significant IP portfolio consisting of 30 patents, 12 trademarks, and 1 copyright (Slide 5).
• The product roadmap focuses on the 'Smart Box,' which includes mobile-enabled wireless communication and entry tracking (Slide 4).
• Market validation is supported by a Grand View Research projection that the smart lock market will reach $24.20 billion by 2024 (Slide 2).
• The executive team claims 50 years of combined industry experience (Slide 6).
• The 'Use of Proceeds' is clearly defined by percentage: 50% for team, 40% for sales/marketing, and 10% for inventory (Slide 12).
• The future 'Smart Box' is intended to enable an underserved professional services market using mesh networking (Slide 10).
• Founder Caron Ng has a background in business development and is an alumna of the Goldman Sachs 10,000 Small Business Program (Slide 11).

Frequently asked questions

What is Nu-Set's current financial standing according to the deck?

Nu-Set reports $3M in annual revenue on Slide 8. This figure is presented alongside the logos of major retail partners, suggesting that this revenue is generated through established sales channels like Amazon, Home Depot, Lowe's, and Grainger. However, the deck does not specify the profit margins or historical growth rates for this revenue.

How does Nu-Set protect its technology from competitors?

The company emphasizes its 'Defendable Intellectual Property' on Slide 5. They claim to hold 30 patents, 12 trademarks, and 1 copyright. The slide specifically highlights patents for an electronic lockbox design, a secure lockbox with interior key lock mechanisms, and a 'User Aware & Defined Security Layer' for robust outdoor use.

What is the primary focus of Nu-Set's future product development?

The focus is the 'Smart Box' and associated professional services. According to Slide 10, this product is designed for remote locations using mesh networking, features owner-defined security levels, and is 'environmentally & conditionally aware.' The goal is to capture an underserved professional services market rather than just general consumers.

Who is leading Nu-Set, and what is their experience?

The company is led by Founder Caron Ng. As detailed on Slide 11, she has served as VP of Business Development at Loyal International Inc. and held leadership roles in the Women's Business Enterprise National Council. Her credentials include an MBA from UCLA Anderson and completion of the Goldman Sachs 10,000 Small Business Program.

How does the company plan to use the funds from this round?

Slide 12 breaks down the use of proceeds into three categories: 50% for hiring (specifically a Professional Services Sales Manager, an App Developer, and two Security Developers), 40% for Sales and Marketing (including SEO, SEM, and events), and 10% for building inventory to supply their existing retail partners.

Nu-Set pitch deck: the facts

Company

Nu-Set

Year

Not stated…

Stage

Growth (based on $3M revenue)

Slides

13

Sector

Security Hardware / Smart Lock

Deck type

Investor Pitch Deck

Outcome

Not stated

Headquarters

Not stated (Founder has LA/Hong Kong ties)

Nu-Set pitch deck PDF

The full Nu-Set deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Nu-Set Inc. pitch deck was used for

This deck is a Nu-Set Inc. pitch deck published on SlideShare in July 2017 that presents the company’s legacy lock and lockbox business and its pivot toward smart security solutions such as the Eyecon smart lockbox and Smart‑Box series. It highlights approximately $3M in annual revenue and a portfolio of about 30 patents and multiple trademarks, positioning Nu-Set as a growth‑stage hardware manufacturer. The deck appears aimed at raising growth capital to expand development and commercialization of smart lockboxes and photo‑key/picture password technology for real estate, property management and smart‑home use. The specific round size, valuation, or named investors linked to this deck are not documented in any external funding announcements or filings found.

Business model: Nu-Set Inc. (often branded as NU-SET Lock) is a privately held, third‑generation, family‑owned lock manufacturer that designs, assembles and tests custom lock boxes, door locks, padlocks and smart lockboxes in the United States for homeowners, commercial businesses, realtors, property managers, contractors, and short‑term rental owners.

Founded: Nu-Set’s business traces back over 40 years to an origin in Hong Kong; the company moved operations to Los Angeles in 1993, and it is described as being established 45+ years ago.

Headquarters: Nu-Set’s headquarters and primary U.S. locations are listed in Southern California, including Whittier, California (HQ) and City of Industry/El Monte addresses in the Los Angeles area.

Industry: Security hardware and smart locking solutions, including mechanical locks, lockboxes and IoT‑enabled smart lock products.

What happened after the Nu-Set Inc. deck

Following the 2017 pitch deck, Nu-Set continued to operate as a privately held, family‑owned lock manufacturer while advancing its smart lockbox product lines, releasing Eyecon picture password lockboxes and subsequent generations of Smart‑Box electronic and Bluetooth lockboxes, and bundling them with Wi‑Fi cameras for smart home security. There is no publicly documented evidence of a discrete ins

• Nu-Set’s Eyecon Smart Lock Box using picture password cryptographic technology was highlighted in 2018 as a new product,
• By 2022–2024, Nu-Set had launched multiple generations of Smart‑Box electronic and Bluetooth‑enabled lockboxes, includin
• The company expanded its smart security offerings into bundled solutions that combine Smart‑Box lockboxes with Wi‑Fi sec
• Nu-Set maintained and deepened relationships with major retailers and distributors, continuing to sell Smart‑Box and rel

What the Nu-Set Inc. deck got right

• Deep legacy and differentiated ownership story. Nu-Set brings over four decades of lock manufacturing experience and a third‑generation, minority‑ and woman‑owned family business background, which the pitch deck and external profiles leverage to present a mature, operationally seasoned team entering the smart security market.
• Meaningful revenue and robust IP portfolio at deck time. The deck emphasizes approximately $3M in annual revenue and a substantial portfolio of about 30 patents and double‑digit trademarks, supported by external articles, giving investors confidence that the company already has meaningful commercial traction and defensible intellectual property.
• Established distribution via major retail partners. Nu-Set’s products are already distributed through major retail and industrial partners such as Home Depot, Lowe’s, Amazon, Grainger, and Wayfair, a strength that the deck can showcase as evidence of established channels for scaling smart lock and lockbox products.
• Compelling pivot from legacy hardware to smart lock solutions. The company’s Eyecon Smart Lock Box and Smart‑Box series demonstrate a clear product evolution from traditional mechanical lockboxes to IoT‑enabled smart key storage with picture passwords, Bluetooth connectivity, remote programming and mobile apps, aligning closely with the smart security theme of the deck.
• Integrated manufacturing and quality control footprint. Nu-Set designs, assembles and tests its branded products in the United States while leveraging long‑standing ties to Hong Kong and China manufacturing partners, which can be presented in the deck as a blend of quality assurance, IP control and cost‑effective production.
• Diversified customer segments across real estate and smart‑home use cases. External descriptions of Nu-Set’s customer base—including construction companies, property managers, realtors, multi‑location businesses and short‑term rental owners—support the deck’s likely framing of a diversified demand base across real estate and smart‑home segments, reducing reliance on a single niche.

What could have been stronger

• No clearly articulated raise size or financial terms in public materials. Neither the deck summary nor external materials tied to the deck provide any detail on specific fundraising terms—there is no clearly stated target raise amount, use of proceeds breakdown, or valuation, which makes it difficult for investors to understand the capital plan and scale of ambition.
• Limited visibility into growth metrics and economics at deck time. While the deck highlights $3M in annual revenue and numerous patents and trademarks, there is little externally verifiable information about growth rate, unit economics, or margins at the time of the deck, limiting investors’ ability to assess scalability of the hardware‑plus‑IoT business model.
• Broad product scope without a single flagship focus in the narrative. Nu-Set’s external profiles emphasize a broad product catalog that ranges from traditional mechanical locks to multiple generations of smart lockboxes and even Wi‑Fi camera bundles, but there is no clear evidence in the deck summary of a focused go‑to‑market strategy or prioritization of one flagship product line, which can dilute the narrative for investors.
• Limited externally documented security and compliance detail. Although Nu-Set’s smart lockboxes use proprietary technologies such as picture passwords and Bluetooth connectivity, external materials do not document detailed security certifications, third‑party audits, or standards compliance at the time of the deck, which could raise diligence questions around cybersecurity and reliability for an IoT security product.
• No visible subsequent institutional funding record linked to the deck. External sources confirm Nu-Set’s long operating history and retail partnerships, but there is no public record of venture or growth equity rounds; for investors reviewing the deck, the absence of any later funding announcements may suggest either self‑funding or difficulty in securing institutional capital, which changes how the deck would be interpreted in hindsight.

How an investor would read this deck

What draws attention

• Leverage of a 40+ year legacy lock manufacturing business and a third‑generation, minority‑ and woman‑owned family enterprise entering the smart lock and IoT space, which can be attractive for impact‑oriented and strategic investors.
• Existing relationships with major retailers and distributors such as Home Depot, Lowe’s, Amazon, Grainger and Wayfair, indicating established channels for both traditional and smart products.
• A portfolio of roughly 30 patents and multiple trademarks across lock and smart lock technologies, supporting claims of defensible intellectual property around picture‑password Eyecon lockboxes and Smart‑Box series.
• Demonstrated traction with an estimated $3M in annual revenue at the time of the deck, alongside an employee base and operations that suggest a functioning, revenue‑generating business rather than a concept‑stage startup.
• Product evolution from early smart lockboxes to third‑ and fourth‑generation Bluetooth and electronic Smart‑Box models and Wi‑Fi camera bundles, showing continued innovation beyond the deck timeframe.

Risks that stand out

• The lack of publicly disclosed institutional funding rounds or investment announcements linked to the 2017 pitch deck suggests that Nu-Set may rely on self‑funding and organic growth, potentially limiting the pace of R&D and market expansion compared to better‑funded competitors.
• Nu-Set operates in a competitive smart lock and lockbox market where larger brands and platform‑integrated solutions may have more resources, established consumer trust, and deeper technology stacks, increasing competitive pressure on a mid‑scale manufacturer.
• As a hardware‑plus‑software IoT security provider, Nu-Set faces ongoing cybersecurity and reliability risks; without detailed public security certifications or audits, investors must assume higher technology and reputational risk.
• The company’s broad product catalog and evolution from traditional locks to multiple generations of smart lockboxes and even camera bundles may stretch operational focus and resources, making it harder to dominate a single high‑growth niche.
• Reliance on large retailers and distributors as key sales channels exposes Nu-Set to risks from changes in buyer preferences, shelf‑space allocation, or private‑label competition by those same partners.

Questions this deck invites

• What were Nu-Set’s exact historical and projected financials at the time of the 2017 deck (revenue growth by year, gross margin by product line, operating margin, and cash flow), and how have they evolved since then?
• What specific round (seed, Series A, growth equity, or strategic investment) was Nu-Set targeting with the 2017 pitch deck, at what valuation, and with what planned use of funds across R&D, manufacturing, channel expansion, and marketing?
• How differentiated and defensible are Nu-Set’s smart lock and picture password technologies relative to competing smart lock and lockbox solutions from larger brands, and what does the patent landscape look like in detail?
• What security testing, certifications, and compliance standards (e.g., encryption practices, penetration testing, data protection standards) have Nu-Set’s smart lockboxes and related apps undergone, and have there been any security incident
• To what extent is Nu-Set dependent on a small number of major retail partners for distribution, and what is the durability of these relationships (contract terms, concentration of revenue, and potential channel conflict with other smart loc

What founders can take from the Nu-Set Inc. deck

• A long‑standing, family‑owned manufacturing business can use a pitch deck to reposition itself as a technology‑driven player by emphasizing its history, relationships with major retailers, and intellectual property portfolio rather than starting from a pure startup narrative.
• Including quantified traction metrics such as annual revenue and counts of patents and trademarks, as Nu-Set did, helps signal maturity and defensibility to investors reviewing a hardware‑plus‑IoT pitch.
• Positioning smart products (Eyecon picture password lockbox, Smart‑Box electronic and Bluetooth lockboxes) as extensions of existing lockbox lines allows a company to show continuity between legacy business and new technology offerings in a single deck.
• Highlighting named retail partners and customers (Home Depot, Lowe’s, Amazon, Grainger, Wayfair, U‑Haul, etc.) in a deck can substantiate market access and distribution strengths that are difficult for early‑stage competitors to replicate.
• The Nu-Set deck illustrates that even a growth‑stage, revenue‑generating manufacturer may struggle to attract visible institutional capital if the fundraising proposition (round size, terms, and use of funds) is not clearly articulated and later reported; precision around the raise itself is strateg
• Continuous product evolution after a pitch deck—such as Nu-Set’s later third‑ and fourth‑generation Smart‑Box models and Wi‑Fi camera bundles—shows that investor narratives should anticipate future iterations of the product roadmap rather than focusing only on current SKUs.

Nu-Set Inc. pitch deck: common questions

What does Nu-Set (NU-SET Lock) actually do?

Nu-Set Inc. is a third‑generation, family‑owned lock manufacturer that produces padlocks, door locks, customized lockboxes and smart lockboxes for residential, commercial and real‑estate customers, with more than 40 years of operating history and U.S.-based design and assembly.

Is Nu-Set really in the smart lock / IoT space, or just traditional hardware?

Yes. The 2017 pitch deck and later profiles describe Nu-Set as pivoting from traditional lock hardware into smart lock products, including the Eyecon Smart Lock Box using picture password technology and the Smart‑Box electronic and Bluetooth‑enabled lockbox series for key storage and remote access.

What traction and intellectual property claims does Nu-Set make in its pitch deck?

The SlideShare pitch deck states that Nu-Set generates about $3 million in annual revenue and holds around 30 patents and 12 trademarks, while the Los Angeles Business Journal profile similarly notes that Nu-Set owns over 30 patents and trademarks worldwide. Later profiles of the CEO mention more than 22 patents and trademarks, indicating a sizable and evolving IP portfolio but not a precise current count.

Who are Nu-Set’s main customers and distribution partners?

Nu-Set’s customers and distribution partners include major retailers and industrial suppliers such as Home Depot, Lowe’s, Grainger, Amazon, Wayfair, and U‑Haul, among others, which are noted in external company profiles and CEO bios and referenced in the pitch deck summary.

Did Nu-Set raise a venture or growth round using this 2017 pitch deck?

Publicly available information and database listings classify Nu-Set as a privately held, family‑owned manufacturer with revenue under $5 million and 11–50 employees, but there are no public records of institutional equity funding rounds, venture capital investments, or specific fundraising amounts tied to this deck. Any raise targeted by the 2017 pitch deck appears not to have been publicly disclosed.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• Keeping Your Home and Valuables Safe with NU-SET
• Influential Family-Owned Businesses in Los Angeles: Nu-Set Inc.
• NU-SET Locks | Door LockBoxes to Hardware Solutions
• NU-SET - Overview, News & Similar companies | ZoomInfo.com
• Nuset Lock, 14426 Bonelli St, La Puente, CA 91746, US - MapQuest
• Smartbox
• NuSet Inc. Pitch Deck
• Smart Key Storage Lock Box | Smart-Box Wall Mount

Nu-Set pitch deck slides

What each slide of the Nu-Set pitch deck says

Slide 2

WHY LOCK MARKET? €ugust 006 BOE “Smart Lock Market Projected To Reach $24.20 Billion By 2024” Grand View Research, Inc. ee noké ® Boltivate

Slide 3

NU-SET'S PRODUCT PORTFOLIO IS MECHANICALLY ENGINEERED FOR DURABILITY AND SECURITY

Slide 4

Our Products We offer you a range of security products, especially when it comes to lock boxes, electronic door locks, and master keyed lock systems. A 0) al "Wa 7 vi ’ x 7 i ~~ 8 [— LOCK SECURITY Design 8 vat Bey BOXES Including push Door locks, door Customized design Mobile phone button, electronic, hardware, keypad capabilities married enabled, wireless wireless, key lock door lock, patio door with simple and communication, use box, mechanical locks, padlocks, gym secure locking and entry tracking boxes locks mechanism. = -_— I=

Slide 5

Defendable Intellectual Property Worldwide IP Assets Patents Trademarks | Copyrights 30 12 1 Key Patents Electronic Lockbox | An electronic lockbox design claiming the unique design features related to Nu-Set's electronic lockbox Secure Lockbox | A secure lockbox includes an interior key lock that controls access to the mechanism for setting and changing the combination for the lock controlling access to the interior storage compartment of the lockbox. A second key lock contrals .. User Aware & Defined Security | The lockbox described below is intended for use in resident and commercial environments where Layer | keys are often stored within the lockbox for entry into a home, apartment or b…

Slide 6

An Experienced EXECUTIVE TEAM -a0 YEARS- COMBINED EXPERIENCE

Slide text above is read directly from the Nu-Set deck PDF embedded on this page.

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