What is Numina's core value proposition according to the deck?

Numina positions itself as an automated sensing platform that replaces manual urban data collection. By using computer vision to track how people and objects move through public spaces, they provide 'real-time insights from streets' (Slide 0). Crucially, they emphasize that while they deploy hardware, their actual product is the resulting data stream, which helps cities design better infrastructure.

How does the deck handle the 'Problem' section?

The deck uses a 'Show, Don't Tell' approach. Slides 1 and 2 feature photos of workers in high-visibility vests using clipboards and expensive, bulky hardware. By labeling a photo with '$1,500 tablets,' they immediately signal that the current market solutions are cost-prohibitive and labor-intensive, setting the stage for their automated, scalable alternative.

Who are the key partners mentioned in the deck?

Numina relies heavily on non-profit and foundation partnerships to validate their market fit. Slide 6 lists the Knight Foundation, Robert Wood Johnson Foundation, and the Clinton Foundation as 'trusted channel partners.' This strategy suggests a focus on the 'Public-Private Partnership' model, which is often essential for startups selling into municipal governments.

What technical expertise does the founding team possess?

The team slide (Slide 9) highlights a balance between domain expertise and technical depth. CEO Tara Pham is credited with an 'urban design' background (public health and urban planning), while CTO Martin McGreal brings 'machine learning' expertise with 18 years in Fortune 100 innovation offices. This pairing addresses both the 'what' (urban planning) and the 'how' (AI/ML).

What is missing from this deck that an investor would typically require?

This is a high-level vision deck. It lacks a 'Business Model' slide explaining how they charge (SaaS vs. per-sensor), a 'Competition' slide, and any form of 'Financials.' Most importantly, it lacks an 'Ask' slide. An investor would not know how much capital Numina is seeking or how that capital would be deployed to achieve specific milestones.

Numina Pitch Deck: All 11 Slides + Teardown

See all 11 slides of the Numina pitch deck — a 2014 Later deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Numina’s 2014 pitch deck is a lean, visual-first presentation that prioritizes the 'Why' over the 'How Much.' Spanning just 11 slides, the deck uses a stark visual contrast between inefficient manual data collection (clipboards and expensive tablets) and its own automated sensing hardware. The company positions itself not just as a hardware manufacturer, but as a data provider, explicitly stating 'Our product is data' on slide 4. By leaning heavily on logos from the Knight Foundation and Clinton Foundation, Numina bypasses traditional traction metrics to establish authority in the complex mun…

Key takeaways

The deck uses a two-slide visual sequence to highlight the inefficiency of current methods, specifically calling out '$1,500 tablets' as a pain point on slide 2.
Numina explicitly defines its business model as a data play rather than a hardware play, stating 'Our product is data' on slide 4.
Institutional credibility is front-loaded, featuring logos from the Knight Foundation, Robert Wood Johnson Foundation, and Clinton Foundation on slide 6.
The product visualization on slide 5 effectively shows both the hardware form factor and the resulting computer vision data output in a single view.
The team slide (slide 9) leverages massive brand equity, citing experience from Google, Boeing, Lockheed Martin, and Mercedes-Benz.
Geographic expansion is shown through a simple 'Now' vs. 'Summer 2017' map progression on slides 7 and 8, indicating a move from two to four major hubs.
The deck completely omits a financial slide, missing revenue figures, burn rate, and unit economics.
There is no 'Ask' slide; the deck ends with a generic 'Join us' call to action on slide 10 without specifying a dollar amount or valuation.

The Visual Narrative of Numina

Numina’s pitch deck is a study in minimalism. In an era where decks often reach 20 or 30 slides filled with dense charts, Numina opts for a high-impact, low-text approach. The deck, dating back to roughly 2014-2017 based on the timeline slides, focuses on the transition from manual labor to automated intelligence in the urban planning sector. It is designed to be presented, not just read, relying on the speaker to fill in the gaps left by its sparse text.

Slides 0-2: The Problem of Manual Labor

The deck opens with a clean title slide (Slide 0) that establishes the brand: "Real-time insights from streets." This is a clear, jargon-free value proposition. It immediately moves into the problem space using two nearly identical slides (Slides 1 and 2). This is a classic 'reveal' technique. Slide 1 shows two images: one of people with clipboards and another of a large array of hardware. Slide 2 adds the captions "Clipboards" and "$1,500 tablets."

By highlighting the $1,500 price tag of existing hardware, Numina is not just attacking the inefficiency of manual counting; they are attacking the CAPEX (capital expenditure) burden of current solutions. This sets up the expectation that Numina will be both more efficient and more cost-effective.

Slides 3-5: The Solution and Product Definition

Slide 3 introduces "A Better Way: Automated sensing." Slide 4 contains perhaps the most important strategic statement in the deck: "Our product is data." This is a critical pivot for a hardware-enabled startup. By explicitly stating that the product is data, Numina signals to investors that they are looking for software-style margins and recurring revenue, rather than the one-off sales cycles associated with traditional hardware vendors.

Slide 5 provides the visual proof. It is a split-screen image showing the data output on the left and the hardware form factor on the right. The left side shows a busy intersection with multi-colored 'heat maps' or path-tracking lines, demonstrating the computer vision's ability to differentiate between pedestrians, cyclists, and vehicles. The right side shows a sleek, blue, cylindrical sensor mounted to a street sign. This slide effectively answers "What is it?" and "What does it do?" without a single bullet point.

Slide 6: Institutional Social Proof

Selling to cities is notoriously difficult due to long procurement cycles and political hurdles. Numina addresses this head-on in Slide 6, titled "Why cities love us." Instead of listing revenue or user growth, they list "trusted channel partners." The presence of the Knight Foundation, Robert Wood Johnson Foundation, and the Clinton Foundation serves as a massive trust signal. For a startup in the 'Other' or 'Smart City' sector, these logos act as a proxy for market validation, suggesting that the company has already cleared the high bar of institutional scrutiny.

Slides 7-8: Traction and Timeline

Slides 7 and 8 use a geographic map to show growth. Slide 7 ("NOW") shows two green dots—one in the Midwest (St. Louis) and one in the Southeast (Florida). Slide 8 ("SUMMER 2017") adds two more dots in the Northeast (New York) and the West Coast (California). While this shows geographic diversity, it is a relatively weak way to show traction. It doesn't specify how many sensors are deployed or what the contract values are. It merely shows that they have a presence in four regions.

Slide 9: Team and Advisors

The team slide is exceptionally strong in terms of pedigree. CEO Tara Pham is positioned as the domain expert in "urban design," while CTO Martin McGreal is the technical anchor with "18 years in Fortune 100 innovation offices." The "Team of 7" is represented by a cloud of high-profile logos including Google, Boeing, Lockheed Martin, and Mercedes-Benz. This communicates that despite being a small team, they have the 'DNA' of major engineering and technology firms.

The advisor section further bolsters their technical and industry credibility. Mentioning Robert Pless, PhD (Chair of Computer Science at GWU) for computer vision and Gabe Klein (CityFi) for transportation shows that they have access to both the academic cutting edge and the practical realities of city government.

Slide 10: The Missing Conclusion

The deck ends abruptly on Slide 10 with the Numina logo and the phrase "Join us." There is no mention of how much money they are raising, what the terms are, or what the specific milestones for the next 18 months will be. This is a significant omission for a fundraising deck.

What Works in the Numina Deck

Visual Contrast: The use of the "Clipboards" vs. "Automated Sensing" imagery is a powerful way to illustrate the 'Old Way' vs. 'New Way.' · Strategic Clarity: Stating "Our product is data" prevents the company from being pigeonholed as a low-margin hardware manufacturer. · Pedigree: The team slide uses logos effectively to borrow authority from established tech and aerospace giants. · Foundation Support: Leveraging non-profit foundations as 'channel partners' is a smart way to navigate the difficult municipal sales landscape.

What is Missing from the Numina Deck

The Ask: There is no slide detailing the funding requirement. Investors need to know if the company is looking for $500k or $5M. · Business Model: While they say the product is data, they don't explain how they sell it. Is it a subscription? A per-project fee? A licensing model? · Financials: There are no mentions of current revenue, burn rate, or projected growth. · Competition: The deck assumes a vacuum. It doesn't address how Numina compares to existing traffic camera companies or other computer vision startups. · Unit Economics: For a hardware-enabled business, the cost to build, install, and maintain a sensor versus the lifetime value (LTV) of the data it produces is a vital metric that is absent here.

What a Founder Should Copy

The 'Reveal' Slide: Use a two-step slide process to highlight a specific, painful cost in the current market (like the $1,500 tablets). · Logo Clouds for Small Teams: If you have a small team with impressive backgrounds, use the logos of their former employers to build instant credibility. · Clear Product Visualization: Show the hardware and the software output in the same frame so the investor can immediately visualize the end-to-end solution. · Minimalist Design: Keep the text to a minimum. Use bold statements (like Slide 4) to anchor the narrative while letting the images do the heavy lifting.

Frequently asked questions

What is Numina's core value proposition according to the deck?: Numina positions itself as an automated sensing platform that replaces manual urban data collection. By using computer vision to track how people and objects move through public spaces, they provide 'real-time insights from streets' (Slide 0). Crucially, they emphasize that while they deploy hardware, their actual product is the resulting data stream, which helps cities design better infrastructure.
How does the deck handle the 'Problem' section?: The deck uses a 'Show, Don't Tell' approach. Slides 1 and 2 feature photos of workers in high-visibility vests using clipboards and expensive, bulky hardware. By labeling a photo with '$1,500 tablets,' they immediately signal that the current market solutions are cost-prohibitive and labor-intensive, setting the stage for their automated, scalable alternative.
Who are the key partners mentioned in the deck?: Numina relies heavily on non-profit and foundation partnerships to validate their market fit. Slide 6 lists the Knight Foundation, Robert Wood Johnson Foundation, and the Clinton Foundation as 'trusted channel partners.' This strategy suggests a focus on the 'Public-Private Partnership' model, which is often essential for startups selling into municipal governments.
What technical expertise does the founding team possess?: The team slide (Slide 9) highlights a balance between domain expertise and technical depth. CEO Tara Pham is credited with an 'urban design' background (public health and urban planning), while CTO Martin McGreal brings 'machine learning' expertise with 18 years in Fortune 100 innovation offices. This pairing addresses both the 'what' (urban planning) and the 'how' (AI/ML).
What is missing from this deck that an investor would typically require?: This is a high-level vision deck. It lacks a 'Business Model' slide explaining how they charge (SaaS vs. per-sensor), a 'Competition' slide, and any form of 'Financials.' Most importantly, it lacks an 'Ask' slide. An investor would not know how much capital Numina is seeking or how that capital would be deployed to achieve specific milestones.

Cover slide of the Numina pitch deck — Later Stage 2014 — Numina pitch deck, slide 1 (2014)

Numina pitch deck: the facts

Company: Numina
Year: 2014
Stage: Later Stage
Slides: 11

Numina pitch deck PDF

The full Numina deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Numina pitch deck was used for

This deck is an 11‑slide fundraising presentation used by Numina, a smart‑city data company that applies computer vision to measure how people and objects move through streets, contrasting manual urban data collection with automated sensing. The deck dates to around 2014–2016, when Numina was emerging from early pilots supported by foundations such as the Knight Foundation, positioning itself for a later‑stage seed/accelerator round focused on scaling its sensing hardware and data platform. It emphasizes public‑private partnerships and institutional credibility through foundation and civic collaborations, but omits explicit financial projections and a detailed capital "Ask," suggesting it may have been used for demo day–style investor presentations rather than a tightly specified priced round. At this time Numina’s stated product was not the hardware itself but the continuous stream of anonymized street‑activity data sold to cities and partners as a planning and analytics service.

Business model: Developer of a computer vision–based urban sensing platform that deploys privacy-preserving street-level sensors and sells the resulting data and insights to cities, planners, and related partners to inform transportation and public space design.

Investors: 500 Global, URBAN‑X, SOSV
Founded: 2014
Founders: Tara Pham
Headquarters: Brooklyn, New York, United States

Round: Seed / accelerator‑stage funding associated with early pilots and program participation.

Year: 2015 (for the first recorded seed round).

Raised: $60,000 total equity funding across four rounds, with the first recorded seed round on June 1, 2015.

Industry: Urban sensing / Smart cities / Computer vision data platform for transportation and public space planning

Total funding: $60,000 in disclosed equity funding across 4 rounds as of February 2026

Use of funds as presented: Public sources do not detail precise use of proceeds for the 2015 seed round, but narrative descriptions indicate funds supported development and deployment of light‑pole‑mounted or tablet‑based sensors, scaling the computer vision data platform, and executing city pilots through programs like URBAN‑X and foundation‑backed initiatives.

What happened after the Numina deck

Following its early pitch deck around 2014–2016, Numina established itself as a privacy‑preserving urban sensing platform, completing foundation‑supported pilots, joining accelerators such as URBAN‑X, deploying sensors with city partners in programs like Newlab’s Circular City and Boston’s New Urban Mechanics, and expanding to dozens of cities worldwide, while reported equity funding totals remain

Founded in 2014 and began serving planners and cities with urban sensing pilots supported by foundations such as the Kni
Participated in accelerator and innovation programs including URBAN‑X and Newlab’s Circular City, deploying sensors in e
Collaborated with municipal partners such as Boston’s New Urban Mechanics to deploy privacy‑oriented street‑activity sen
Reached more than 25–50 cities globally using its sensing platform, according to later profiles.
As of February 2026, reported a total of $60,000 in equity funding across four rounds, with investors including 500 Glob

What the Numina deck got right

Highly effective visual communication of problem and solution. Numina’s deck leverages a compelling visual contrast between manual data collection and automated computer vision sensing, clearly communicating a complex urban‑tech problem and solution in a small number of slides.
Strong foundation and civic partnership signaling. The deck emphasizes institutional credibility through partnerships with foundations and civic organizations (e.g., Knight Foundation, civic innovation labs), which helps de‑risk early‑stage urban‑tech in the eyes of investors.
Clear data‑platform positioning rather than pure hardware. By positioning the product as real‑time insights and data from streets rather than hardware alone, the deck frames Numina as a scalable data platform with potential for recurring revenue from cities and planners.
Privacy‑by‑design framing tailored to public‑sector customers. The focus on privacy‑by‑design sensing and non‑surveillance data collection aligns the product with growing regulatory and public‑perception concerns, making the value proposition more acceptable to municipal buyers.
Concrete alignment with city transportation and public‑health use cases. Public‑private partnership messaging in the deck connects Numina’s technology to real municipal use cases in transportation and public health, demonstrating relevance to city pain points rather than abstract smart‑city narratives.
Disciplined, concise deck structure suitable for demo audiences. The concise 11‑slide format and visual economy suggest a disciplined narrative suitable for demo day and accelerator audiences, avoiding clutter while still conveying the core story.

What could have been stronger

No financial projections or economics in the deck. The deck reportedly does not include any financial projections, revenue metrics, or unit economics for the sensing hardware or data subscriptions, leaving investors without visibility into the company’s path to scale or profitability despite being described as a later‑stage deck.
Missing explicit fundraising Ask. The presentation lacks a clearly articulated fundraising "Ask"—no target round size, use of proceeds, or valuation expectations—which makes it harder for investors to understand what Numina is seeking or how capital will be deployed.
Limited evidence of commercial traction beyond foundation pilots. While the deck leans heavily on foundation and civic partnerships to establish credibility, it appears to provide limited detail on commercial traction (paying customers, contract values, or recurring revenue), which could raise questions about the sustainability of the business model beyond grant‑funded pilots.
Insufficient technical and defensibility detail in slides. The product explanation focuses on high‑level imagery contrasting manual and automated counting; without readable technical or data‑architecture detail in the slides, investors may struggle to assess defensibility of the computer vision technology, privacy implementation, and scalability of the sensor network.

How an investor would read this deck

What draws attention

Evidence of real deployments with city partners (e.g., Boston, New York) that validate the sensing platform in complex urban environments.
Details on how Numina transitions from foundation‑supported pilots to recurring, contracted revenue with cities and mobility operators.
Clarity on privacy protections and regulatory compliance to ensure that computer vision–based sensing does not create surveillance or legal risk for municipalities.
Scalability of the hardware deployment model (light‑pole‑mounted sensors, tablets, or second‑generation devices) and associated installation and maintenance costs.
Competitive landscape in smart‑city sensing and how Numina’s privacy‑by‑design, street‑level focus differentiates it from other mobility data providers.

Risks that stand out

Reliance on grants and civic innovation programs for early deployments may slow the transition to a scalable, repeatable commercial sales model with predictable revenue.
Municipal procurement cycles and budget constraints can be long and unpredictable, potentially elongating sales cycles and increasing working‑capital needs.
Privacy and public‑perception risks around street‑level sensing could lead to regulatory restrictions or community pushback if safeguards are not clearly communicated and verified.
Hardware deployment and maintenance in outdoor urban environments can be capital‑intensive and operationally complex, affecting margins if not managed efficiently.
Competing smart‑city and mobility data providers (e.g., app‑based or vehicle‑based data sources) may offer alternative datasets, so Numina must demonstrate clear added value from its street‑level sensing.

Questions this deck invites

What is Numina’s current revenue mix between grants/foundation support and contracted recurring revenue from cities and enterprise partners, and how did that evolve from the time of this deck?
How does Numina price its data and analytics offerings (per intersection, per sensor, per corridor, or per city), and what are typical contract sizes and durations?
What are the full technical details of Numina’s privacy‑by‑design computer vision stack—how are images processed, discarded, or anonymized, and what external audits or certifications exist?
What were the specific outcomes and learnings from flagship pilots (e.g., Knight Foundation deployments, Boston New Urban Mechanics, Newlab Circular City), and how did they translate into product features or long‑term contracts?
What is the capital intensity of scaling hardware manufacturing and deployment (especially second‑generation sensors), and how does Numina plan to finance nationwide or global expansion beyond the $60,000 in reported equity funding?

What founders can take from the Numina deck

A pitch deck can effectively communicate a complex urban‑tech product by visually contrasting manual data collection with automated sensing, helping non‑technical investors understand the problem Numina solves.
Establishing credibility via foundation and civic partnerships (Knight Foundation, municipal governments, innovation labs) can substitute partially for early revenue metrics when selling infrastructure‑like technology into cities.
Clearly positioning the product as data and insights—not just hardware—helps frame a recurring, scalable business model even when physical devices are required for sensing.
Omitting a specific fundraising Ask and financial projections, even in a visually strong deck, can limit investor ability to assess capital needs and potential returns, especially for hardware‑enabled platforms.
Urban‑tech and smart‑city companies benefit from explaining privacy and ethics explicitly; Numina’s later emphasis on privacy‑by‑design sensing shows how this can become a core differentiator with public‑sector customers.
Demo day–style decks can prioritize narrative and institutional validation, but follow‑up materials (financials, unit economics, and deployment plans) are essential for serious funding discussions.

Numina pitch deck: common questions

What does Numina do?

Numina develops privacy‑preserving street‑level sensors and a computer vision platform that measure how people and objects move through streets and public spaces, turning this into real‑time data for urban planners and mobility operators. Their product is the resulting data stream and insights rather than the hardware alone.

When was Numina founded and where is it based?

Numina was founded in 2014 and is headquartered in Brooklyn, New York. The company focuses on smart‑city and urban sensing applications for transportation and public space planning.

How much funding has Numina raised, and from whom?

As of a February 2026 profile, Numina has raised a disclosed total of $60,000 in equity funding across four rounds, with the first recorded seed round dated June 1, 2015. Public information also notes investors such as 500 Global, URBAN‑X, and SOSV, and separate sources reference support from foundations and programs like Knight Foundation and URBAN‑X, but specific amounts beyond the $60,000 figure are not fully itemized.

What is notable about Numina’s pitch deck listed on PitchDeckHunt?

The deck associated with PitchDeckHunt is an 11‑slide presentation from around 2014–2016 that pitches Numina’s automated urban sensing platform, using strong visuals to contrast manual counting with automated computer vision, highlighting foundation and civic partnerships, but without detailed financial projections or a specific amount of capital requested.

Who uses Numina’s technology and for what purposes?

Numina’s platform is used by city governments, transportation departments, and civic innovation programs to understand pedestrian, cyclist, and vehicle flows without creating surveillance datasets. Examples include deployments with the City of Boston’s New Urban Mechanics team and participation in programs like Newlab’s Circular City and URBAN‑X.