The journey of Damian Pelliccione, co-founder of Revry, emphasizing how mission-driven businesses can achieve profitability.
The journey of Damian Pelliccione, co-founder of Revry, emphasizing how mission-driven businesses can achieve profitability. It also touches on the importance of mental health for entrepreneurial endurance and how founders from underrepresented backgrounds can succeed.
We spend $1.7 trillion, $1.7 trillion in disposable income. And we're obviously more affluent in a much smaller group than African-American, black, AAPI, or even, you know, white. And so you can target a very rich demographic that has a lot of influence in terms of capital or what I call the pink dollar essentially with any type of product and service. And I think one of the biggest problems was there were very few and far between places for brands, agencies, and marketers to tap this audience.