He Sold A Computer With One Word

What this video covers

The sales technique of a legendary salesman, George, who sold a computer with a single word. It delves into how to apply this storytelling approach to effectively pitch a product or idea.

Transcript

It's built out of polycarbonate, which is the same stuff they use to make bulletproof vests out of. There's one other thing. You see, design, we don't think design is just how it looks. We think design is how it works. And we labored [music] a lot on this because our pro customers want accessibility. [music] They know there's a lot of great technology inside, but they want access to that technology instantly to add memory, to add cards, to add drives. And so, >> [music] >> we think we've got the most incredible access story in the business. And you know what it's [music] called? Let's get the video up here. It's called the door. We just open this thing here, and there it is. >> [cheering] [applause] >> That cool? >> [applause] >> That's it. So, open the door and there it is. There's a gigabyte of memory. There's the processor. There's the three disk

drive bays right there. The four slots, all the removable drives. You This thing even runs with the door open. It's totally accessible.

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