Choosing the Right Investor The Emergence Capital Story

Choosing the right investor and finding the most helpful VC. It also touches on venture capital operating partners and Stripe's. Watch the full video — free.

What this video covers

Choosing the right investor and finding the most helpful VC. It also touches on venture capital operating partners and Stripe's unconventional hiring practices.

Transcript

So the most immediate, you know, question that comes to mind is how did you guys go about raising money and maybe, you know, start by sharing with us how much capital has the company raised to date? >> Yeah, we've raised 71 million. So series a seed, a series A, series B. I would say we keep learning along the way and and and and one of the things that we learned was the importance of getting the right partner. We put together this deck on the entire breakdown of the industry. like, "Wow, you know, so much um and you're really kind of pushing our thinking." And so when we got to the end of that series A process, Emergence was in it. There were a couple other um bigname firms that we were really enamored with. And you know, we were thinking, "Oh geez, you know how like emergence is the the top B2B SAS investor." You know, they they were the first investors in Zoom and Salesforce

like track Viva track record is impeccable. But we were coming from ah and myself especially my co-founders I think got it but I was like I think we want to go for one of these bigger names just because of the you know brand recognition that's what engineers inside Silicon Valley care about. But I I think the kicker was really who's going to be with us for the long term and and um um Emergence Capital has one of these values that we've just lifted and put into our company cultural values which is be the best partner and um you know boy when when when when COVID uh ended and when Zer ended and when the bubble popped um um and we were uh you know in there for a series B emergence was still around and it was the same partner and uh you know they were incredibly supportive and still helpful years and years later into the business. And then even, you know, a couple weeks ago, we were hiring

an executive and I'm still talking to their talent partner. I'm still I'm still deeply like they're still deeply involved in the business. Um um and these firms that are around for a long time that maybe you uh you know kind of overlook that have a specialized insight, they'll they'll they'll stick with you and they'll ride with you and they'll be helpful to the business for a long period of times.

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