A pitch that secured millions in funding in just 15 seconds, highlighting the power of concise and impactful storytelling to capture.
A pitch that secured millions in funding in just 15 seconds, highlighting the power of concise and impactful storytelling to capture investor interest quickly.
I'm looking at the how much singles we selling, but then the ringtones everywhere I go, I would hear songs on people's phones. And I say, "Yo, how much like how much is that that you paying for?" They said, "$4.99." Right. >> "Damn. That's for like a couple seconds? $4.99?" Yes. And we selling singles for $1.99 for 4 minutes? >> Right. Right. I said, "Wait, hold up. This is different. How much Let me find out how much I'm getting." So, I call my attorney. I say, "Yo, um how much do I make from those ringtones if if somebody use my phone?" He said, "Well, let me check your contract." He said, "Oh, well, I don't know. It's not in your contract." I said, "What do you mean it's not in my contract?" He said, "It's not in here. It says nothing about ringtone sales, anything digital." So, that stuck That stuck with me. Mhm. So, then I started making music specifically for the phone.
Cuz it's $4.99 for a few seconds. Any basic businessman will tell you that's where the money is. So, every song that we was releasing was very ringtone friendly, especially Mr. Lonely. >> Yeah. Right? So, then we put that thing out. >> That's the original TikTok. >> Yeah. Boom. It is definitely the thing. The way you just described it, yes. That's what they doing right now. That's what they doing right now. You know what I'm saying? So, then we put the records out. But, we would always make ringtone versions, chop them up, and do do do. Different parts of the song we chop. That was like my main focus. I ain't care about the singles. Right. >> And we just focus on it. Every record I produce, I made sure it was ringtone friendly. Ba ba ba ba ba ba. And before you know it, bro, we was making so much on ringtones, but it was money sitting in a pipeline. You had to go
claim it. Yes. And they they they think I ain't know, but I knew. Cuz I They didn't know that I knew. So, I'm just letting it pile up, letting it pile up. When negotiation came, [ __ ] He said, "I got to put a down payment on Akon City." Look at his face. Hey, listen. Look at his face. Boy. They tried to slip that digital language in. I said, That's a separate deal altogether. Bro, my advance for the digital side cuz I Bro, at that time, I was in the Guinness Book of World Records for the most ringtones sold ever. Wow. >> above Elvis Presley, Michael Jackson, any catalog, Beatles. It didn't matter. We We trumped everybody. So, we just waited. Ah. And you made a separate deal for >> Digital was a whole 'nother deal. That had nothing to do with analog retail sales and tapes and CDs. This is digital. This is whole This is something We don't even know what this is yet.