99¢ Built An Empire

What this short covers

The mindset and journey of a founder who built a successful company from humble beginnings. It delves into the psychological aspects of entrepreneurship and resilience.

Transcript

You could be selling your [music] cans for more. Your competitors certainly are selling their beverages for more. Why not increase the price and therefore increase the profit? We're successful. We're debt free. >> [music] >> We own everything. Why? Why have people who are having a hard time paying their rent have to pay more for our drink? Maybe it's my little way [music] to give back. >> So, would you definitively say that you'll never raise that 99 cent price? >> Uh not in the foreseeable future. You know, we're going to fight as hard as we can for consumers because consumers are my friend.

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