Lard Friese is the CEO of Aegon, a global insurance and asset management company headquartered in The Hague, Netherlands. Based in The Hague, Netherlands.
Lard Friese is the CEO of Aegon, a global insurance and asset management company headquartered in The Hague, Netherlands. He succeeded Alex Wynaendts as Aegon's CEO in August 2019 and was re-elected for another four-year term in March 2024. Friese is based in The Hague, Netherlands.
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