Why We Invested · Lightspeed Venture Partners
Why the firm invested
Lightspeed led Pie's Series A funding round.
We led Pie's Series A to help change that.
Product
Pie automates small business growth by running targeted ads across platforms and keeping business listings updated across search and AI tools.
Pie does that work instead. It runs the business’s ads across all the places that potential customers might look, and it aims them at the customers ready to buy, not just whoever is cheapest to reach.
Pie automatically responds to customer inquiries and books appointments directly for small businesses.
And when a customer ultimately reaches out, Pie answers and books the appointment right away.
Pie runs inside software small businesses already use and operates autonomously once turned on.
All of it runs inside software the business already uses, so there is very little new to learn. Once it is on, it runs itself, helping small businesses grow autonomously.
Business model
Pie uses recursive self-improvement, getting better at acquiring customers for all client businesses as it serves more users.
Pie gets better at winning customers each time it serves another, so other businesses benefit from what Pie has helped others work out.
What founders can learn
- What actually moved the decision: Lightspeed Venture Partners wrote that Lightspeed led Pie's Series A funding round.
- How the model was assessed: Lightspeed Venture Partners wrote that Pie uses recursive self-improvement, getting better at acquiring customers for all client businesses as it serves more users.
Source and provenance
Why We Invested published by Lightspeed Venture Partners on lsvp.com (first-party source). Read the original
