Allen Cheong, Managing Director of Auspac Financial Advisory. See contact routes.
Allen Cheong, Managing Director of Auspac Financial Advisory, leads its subsidiary Auspac Investment Management’s US$50 million fund targeting Southeast Asian Series A-stage startups that are already generating revenue. The firm invests check sizes of US$1–3 million per company, focusing on sectors like insurtech, with notable portfolio inclusion of Malaysian company PolicyStreet in its US$6 million Series A round. Cheong’s distinctive thesis employs a “pyramid approach” prioritizing addressable market, revenue model, pain point, and management team before valuation and exit potential.
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