Allen Cheong, Auspac Financial Advisory

Allen Cheong, Managing Director of Auspac Financial Advisory. See contact routes.

About Allen Cheong

Allen Cheong, Managing Director of Auspac Financial Advisory, leads its subsidiary Auspac Investment Management’s US$50 million fund targeting Southeast Asian Series A-stage startups that are already generating revenue. The firm invests check sizes of US$1–3 million per company, focusing on sectors like insurtech, with notable portfolio inclusion of Malaysian company PolicyStreet in its US$6 million Series A round. Cheong’s distinctive thesis employs a “pyramid approach” prioritizing addressable market, revenue model, pain point, and management team before valuation and exit potential.

Allen Cheong at a glance

Role
Managing Director
Organization
Auspac Financial Advisory
Location
Perth, Western Australia, Australia
Investor type
Venture Capital

Frequently asked about Allen Cheong

What does Allen Cheong invest in?
We have not verified a stated sector or stage focus for Allen Cheong at Auspac Financial Advisory (Perth, Western Australia, Australia). The profile lists the organization, location and investors we track alongside them.
How do I contact Allen Cheong?
Allen Cheong's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Allen Cheong based?
Allen Cheong is based in Perth, Western Australia, Australia.

StartupFundraising tracks this investor record from SEC filings and announced rounds, updating focus, location and portfolio history as new data lands. Use it to gauge fit before an outreach, then widen the search to investors in Perth.

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