Wayne Moore is the founder and managing partner of Crux Capital. See sector focus and contact routes.
Wayne Moore is the founder and managing partner of Crux Capital, a Dallas-based private equity firm he launched in 2019 using his own capital after 13 years in hedge fund leadership roles including co-founder at Lunia Capital[2][3]. His investment thesis targets consumer and services companies, specifically those with annual EBITDA between $1 million and $15 million, with a geographic focus on the Sunbelt region of the United States[3][5]. Crux Capital raised $342 million for its inaugural fund, indicating Moore leads investments rather than follows, though specific check sizes per deal are not publicly detailed[5]. Notable portfolio companies where Moore holds board or leadership roles include HTeaO, Buff City Soap, Uncommon Brands, Woody's Brands, and Superscapes[6]. Moore serves as Chairman of the Board for HTeaO and a Board Member for HTeaO and Buff City Soap while providing scaling insights to restaurant and personal care brands[6]. He has publicly discussed his transition from hedge funds to private equity in a D CEO article, explaining his rationale for launching a firm focused on consumer service businesses[3]. No distinctive public writing or unique investment philosophy b
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