Wayne Moore is the founder and managing partner of Crux Capital. See sector focus and contact routes.
Wayne Moore is the founder and managing partner of Crux Capital, a Dallas-based private equity firm he launched in 2019 using his own capital after 13 years in hedge fund leadership roles including co-founder at Lunia Capital. His investment thesis targets consumer and services companies, specifically those with annual EBITDA between $1 million and $15 million, with a geographic focus on the Sunbelt region of the United States. Crux Capital raised $342 million for its inaugural fund, indicating Moore leads investments rather than follows, though specific check sizes per deal are not publicly detailed. Notable portfolio companies where Moore holds board or leadership roles include HTeaO, Buff City Soap, Uncommon Brands, Woody's Brands, and Superscapes. Moore serves as Chairman of the Board for HTeaO and a Board Member for HTeaO and Buff City Soap while providing scaling insights to restaurant and personal care brands. He has publicly discussed his transition from hedge funds to private equity in a D CEO article, explaining his rationale for launching a firm focused on consumer service businesses. No distinctive public writing or unique investment philosophy b
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