William McClelland is the Co-Founder and General Partner of Elizabeth Street Ventures. See portfolio, sector focus and contact routes.
William McClelland is the Co-Founder and General Partner of Elizabeth Street Ventures, an early-stage consumer venture firm in New York that he founded in 2018 after serving as a Partner at Grace Beauty Capital and Managing Director at Ironwood Capital Management. His investment thesis targets category-defining digital consumer and consumer fintech businesses, with a thematic focus spanning categories from Beauty and Apparel to FinTech and Hospitality across the United States. The firm typically writes checks between $250,000 and $2 million, investing in startups with enterprise values between $5 million and $40 million, often acting as a thematic investor rather than strictly defining lead or follow behavior. Notable portfolio companies in his track record include ThirdLove, Rothy's, Supergoop, Parachute, and ADAY, many of which were early investments made during his time at Grace Beauty Capital or through Elizabeth Street. McClelland distinguishes his approach by acting as a "cultural anthropologist" who prioritizes founders with special market insights and "magnetism" to attract customers and employees, seeking businesses that can become culturally important
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