How To Think About Branding & Pricing

What this short covers

Branding and pricing, which are key components in determining a company's valuation, especially when raising capital or selling the company.

Transcript

branding and the pricing so The Branding should go along the lines with the data that you've been able to collect from your customers so if you know that your customers are going to be like between maybe like 20 and 30 years old maybe you want to use more like young look and feel type of logo and branding on the pricing side you want to do some price testing so the way that you go about that is perhaps you you start playing and you start testing with a price you start to see you know like if you if you start at certain point and you continue to increase eventually once you know like you've got into a certain place there's going to be a big fall off of customers that's what you need to identify what is that price point that you can take it all the way up to where there's not going to be a big Fallout from your customers and that you can still maximize the ultimately the output you know

for for the price that your product or your service is going to be

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