The $1 Billion Call That Changed Everything

A pivotal high-stakes negotiation that led to a significant outcome, possibly a large investment or acquisition, influencing.

What this short covers

A pivotal high-stakes negotiation that led to a significant outcome, possibly a large investment or acquisition, influencing a startup's trajectory.

Transcript

The $1 billion phone call that changed. Back in 2012, Kevin Cester was only two hours away from selling Instagram to Twitter for 500 million. Then Kevin got a call. It was Mark Zuckerberg. No lawyers, no bankers, just two founders talking in Zuckerberg's home in Palo Alto. Zuckerberg's pitch was absolutely amazing. $1 billion and complete independence for Instagram. And here's the crazier part. 72 hours later, the deal was actually done. Fast forward, $1 billion now turned into a hundred billion, which is the actual worth of Instagram. The lessons learned is that ultimately leverage equals options in that independence is everything. One phone call, one decision, one billion lesson for all of us. We love to hear your comments on the comment section.

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•By Alejandro Cremades