The CEO discusses the journey from academic concept to scaling production of their revolutionary dye technology, highlighting strategic investments.
The CEO discusses the journey from academic concept to scaling production of their revolutionary dye technology, highlighting strategic investments and supply chain growth. The conversation covers the differences between strategic and VC funding, and the role of sustainability in fashion.
The proof of concept towards starting the company got when we managed to dye our first like reasonable piece of fabric and have it soak all of the color out of the liquid and the liquid was was totally clear. And then that's where we went, okay, this this really works. Then um the next one was okay, we got it to work and pass all the quality metrics and safety metrics and everything else. So like okay this this is able to enter the market. Okay so proving that is something that you can eventually sell once you scale and etc. That was another one. And then from there once you've proven all of that concept you then need to go and raise more money so you can go the next step in scale. Right? So, our first fund raise got us to the point of you have product that passes all of the metrics to enter the market. We've gotten customers convinced that they'd like to trial this on site. Then we went
raised further further money. We put the machines on site, got the customers to work with the technology, get their feedback that yes, this is working. And then we went for another funding round to get to the next level of scale such that we can start actual industrial level production of tons per batch rather than you know tens tens to hundreds of kilos.