This video explains how to create a powerful pitch deck using PowerPoint, emphasizing its role in the fundraising sales process. A good pitch deck should clearly articulate your vision, current status, and future goals, while also highlighting your strong team to potential investors.
What this video covers
Creating a pitch deck is essential for raising money. In today’s video, we’re going to be breaking it down for you on how you can use PowerPoint to make it happen and how to do it in a way that is super powerful. So without further ado, let’s get into it.
Creating a pitch deck is going to be a key part of the sales process. In order to get to the next meeting – your goal is always to get to the next meeting because getting to the next meeting allows you to address more concerns. The more concerns that you address, the closer that you are to the money. Obviously, when there are no concerns, money is in the bank.
So what makes a good pitch deck? A good pitch deck is all about having clarity on the vision, on where you are today, and where you want to be. In order to do that, you also need to have a great team, and the team needs to present itself in a way where the investor is going to know that you are the right team on the right seats and that they need to bet on you.
The other thing that you want to do and that you want to convey on your pitch deck is that it showcases that the market is big enough because remember that typically the investors, especially the ones that are institutional investors like venture capital firms, are going to want to invest in companies that have the potential of a 10x return.
Getting started with PowerPoint is going to be the first step. Obviously, PowerPoint is part of Microsoft. You’re going to need to get your account. You’re going to have to use either a PC or Mac, but you need to have the license in place so that you can operate PowerPoint.
Another way of getting started could be using Google Slides, which is on the web where you can collaborate with other team members because PowerPoint probably lacks the component of collaborating with others. So, if you need to collaborate with others, you can always create the document in Google Slides, collaborate with your team, and then you can download it into PowerPoint and then work from there.
When creating the deck on PowerPoint, you want to start with naming the document. This is going to allow, as well, to be able to put the document on auto-save in case you want to click out of it and you want to actually get back to it later on. Also, you want to name it because this is going to label the file that is going to be sent and the way that it is going to be perceived by others when they see it, rather than having just a blank file. It is essential that you label it right away.
Then once you’ve labeled it with perhaps the name of your company, you want to pick the theme for your slides. If you’re starting it from scratch, there are themes in there that you can use, but my personal recommendation is that you use themes that are good for the eye.
Then you want to go with choosing the font size. You don’t want to go too small, and you don’t want to go too big. You don’t want to go too big because then it’s going to take too much real estate.
Then you want to add text and images. With the images, you want to make sure that they represent well your brand, your tone, the design, and goes in parallel, and has that consistency with the way that you’re packaging your company or your service offline.
Then you’re going to want to review and cut, especially after you’ve put all the content in, then you want to make sure that the furniture is in the right places of the house. Once you have that solid structure, then start cutting down and simplifying because simple is better. Try to avoid filler words. Try and see if you can combine certain visuals. Again, the less that you have, the better it is going to be for them to digest the story.
Then you should start to get feedback. They can put feedback on the comment section of the PowerPoint on each one of those slides. That way, you know on which one of those slides people have commented and what they’re suggesting so that you can make some of those changes to the deck.
