Andrew Alex, a serial entrepreneur, sharing his journey from product leadership to founding multiple companies. Watch the full video — free, no account needed.
This video features Andrew Alex, a serial entrepreneur, sharing his journey from product leadership to founding multiple companies. He discusses topics relevant to founders like automating tasks, launching products, recruitment, and bootstrapping versus VC funding.
Now, you got to master sales, and obviously, I'm sure your background on marketing and product came in handy, but but there's some crazy stories, too. I mean, you've been I know, you know, a story with a customer there that was not very happy about hiring, but I think that this really exemplifies the way that you guys have gone about mastering the art of sales. So, tell us what happened with that angry customer that you guys were hiring an employee from. >> You know, like we um we have our like customers, like a a great like customer of us. Um uh they're like a good friend and partner, but they, you know, like our recruiters didn't know that our they're our client, and they ended up like interviewing like um they're like salesperson. So, uh you know, it's it's quite bad situation when you're uh or you're making an offer to the employee of your client, and, you know, it's just like
a bad business ethic from our side. Um but and and you know, like it wasn't a pleasant conversation with the with the client, but we ended up uh just figuring everything out, and uh at the uh end of the call, they were like interested in buying like two new products that we are launching. Uh so, uh you know, when you're entrepreneur, you you you need to make magic, you know, converting like angry customers into upsells and uh new annual recurring revenue. So, that's the skill that every entrepreneur should know. Oh, for sure. Sales is everything. Distribution, without distribution, there's nothing.