Key aspects of founder psychology, particularly the importance of focus for business growth and revenue. Watch the full video — free, no account needed.
Key aspects of founder psychology, particularly the importance of focus for business growth and revenue. The speaker also shares insights from their entrepreneurial journey, including building a billion-dollar business and the role of AI in their ventures.
Well, Phil, if I could bring you back in time >> to the moment that you were thinking about launching Cogni >> and you could give yourself one piece of advice before launching the company, what would that be and why? Just one. >> Focus and be extremely harsh about it. And what do I mean by that? As I said in the beginning, we um we did projects in VR. We did a robotics project. We voice enabled a car and we did customer service and we did employee service because you can use this technology for all kinds of stuff. And we thought why would we focus on one area because we can do all of these so we can make a lot more money. That's a mistake. Okay. Why? Because focus is not around the capabilities of the technology. It is about your whole GTM. [clears throat] Cogni is now known as a leader in contact center automation. This is uh our focus, right? So focus in that. Focus
on the partners you work with as in like we are working with a large SI and so on that implement our software and be harsh about it. Tell a partner, hey, if we're not making money together, then we're not going to have a partnership. We get requests every week, five requests. Ah, shouldn't shouldn't we integrate your software and our software? At the beginning, we said yes to everything because it was interesting. But in the end, we say we simply ask one question back. How much revenue are you going to commit to? If the answer is we're not going to commit to any revenue, then we're not going to integrate. Right? It's easy. So you need focus and you need to be very clear on uh and very harsh about it and you need to say no many more times than you say Yes.