Steve Jobs handling a tough questions (1997)

What this video covers

Steve Jobs demonstrates how to handle tough questions, which is a key aspect of founder psychology, especially during high-stakes situations like fundraising.

Transcript

Yes. >> Mr. Jobs, you're a bright and influential man. >> Here it comes. >> I would like, for example, for you to express in clear terms how, say, Java in any of its incarnations addresses the ideas embodied in OpenDoc. And when you're finished with that, perhaps you could tell us what you personally have been doing for the last 7 years. >> One of the hardest things when you're trying to affect change is that people like this gentleman are right in some areas. The hardest thing is what How does that fit in to a cohesive, larger vision that's going to allow you to sell um $8 billion, $10 billion of product a year. You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try to sell it. And where can we take the customer? Not not starting with Let's sit down

with the engineers and and figure out what awesome technology we have and then how we're going to market that.

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