The Founder's Guide to Working With PR Firms A practical guide to hiring and running a PR firm at a startup: when the timing is right, how to evaluate agencies, realistic pricing, and how to structure the relationship for real coverage. When to hire a PR firm, how to pick one, what to pay, and how to run the engagement so it actually produces coverage. Related guidesThe Startup Security ProgramThe Founder's Guide to Working With AuditorsThe Startup Partnership PlaybookThe Founder's Guide to Working With Executive CoachesThe Startup Customer Reference ProgramThe Founder's Guide to Working With Recruiters Read on Startup Fundraising · More articles · Browse the Library