Building investor relationships, focusing on how a startup pivoted and scaled by attracting investor understanding and revenue.
Building investor relationships, focusing on how a startup pivoted and scaled by attracting investor understanding and revenue tangibility in the energy sector.
I think one thing that is or a couple of things that stuck by me is that I think almost all of those all the people who have eventually invested in us have been people that I have or we have as a company kind of built up some kind of relationship with you know a long way before they actually invested in us. And I think that's I mean yeah, I guess that's something you hear from from from lots of people, but I think it's especially the same in our case where our business model in the market we're in is quite complex to understand. And you see that you know when you initially pitch to investors you know you you you you kind of get one of two reactions. Either kind of the curiosity and wanting to go deeper and wanting to understand it more and and kind of then building up a relationship from there. Or more of a kind of okay, this sounds a bit complicated for us. You know we'd rather focus on
you know what we're good at which is you know maybe B2B SaaS kind of typical B2B SaaS stuff. But I think what we've found is is that yeah, you need to kind of build up that relationship build up help build up that understanding of both what we do, but also the the kind of complex ecosystem we we we operate in in order to build that confidence over over time. Think that what has been key for us is you know I I mentioned in the beginning a lot of impact investors, people in the energy tran- transition as well. So there's people that understand the the role that we are playing or the role we're trying to play in the energy sector. And you know and and so kind of can see that longer term vision without us necessarily having to to pitch it for them. Of course we we have to do that as well, but but but they yeah, they understand the role we play. I think yeah, finding those kind of aligned
investors who who yeah, want to achieve the same thing as as we do has been has been absolutely