Nitin Chhabra discusses his journey from a corporate job to building a successful omnichannel commerce platform, highlighting the importance of conviction.
Nitin Chhabra discusses his journey from a corporate job to building a successful omnichannel commerce platform, highlighting the importance of conviction, timing, and resilience. He shares how he navigated challenges like building a tech team without a technical background and pivoting during the COVID crisis.
Initially we thought about doing a consumer business but we realized it required a lot more capital u to do that. Uh then we thought okay why don't we do an enterprise uh tech business. So it's like because we felt that this is going to be gold rush everybody's going to jump onto this. Uh and just the way the gold rush you know uh the people who really made the money were selling the shovels. So we thought okay let's be in the business of selling shovels. So we sell technology uh to these brands and retailers who would want to do this whole online and offline integration and we will work with these brands uh to uh help them do this and that's how we started off uh you know our SAS business. So that that that's how ACE came about right. That's right. That's something came