Picking a Market and Going All-In- Michael Friedrich, CEO

What this short covers

Picking a market and fully committing to it, a crucial aspect of market sizing for startups. This involves understanding the target market and concentrating efforts to achieve success.

Transcript

I understood that this was going to fly it was an existing Market very strongly growing Market surgical robotics with very clearly identified pain points around cost and complexity of existing robotic Solutions and I knew that what we had at in hand at the time already was addressing these issues and was ultimately solving the access issue that robotics has in going forth from the prime hospitals High complex procedures into medium to lower complexity procedure into out patient sites of care and also into geographies that today do not really have that much access to robotics the market was clear that the momentum the trends of the market were very good the pain points were very well understood and I knew that we had the recipe to overcome those pain points that the the current Solutions in the market have that's why I then decided Let's Go All In

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