The importance of crafting compelling email subject lines to stand out in an investor's crowded inbox and secure funding.
This video emphasizes the importance of crafting compelling email subject lines to stand out in an investor's crowded inbox and secure funding. A catchy and concise subject line increases the likelihood of an investor opening your email.
The emails that you send to investors are ultimately what are going to separate you from the money. If you nail, you’re going to get that money in the bank that is going to help you to get that money that your company needs in order to take things to the next level. Why is the subject line so important? The subject line is critical because right now, we live in a world full of noise. You wouldn’t believe the inboxes of investors. They end up daily with hundreds and hundreds of emails that they leave unread. By crafting a great subject line, you’re ultimately going to increase the chances of having that investor open your email. What you want to do when it comes to the subject line is to make it catchy. It needs to be super catchy and short. It needs to be something that maybe they have an interest in, whether it’s on their investment thesis or whether it’s one of their hobbies that maybe
you throw in there in the subject line. Something that you can do is mention a company that they’re working with. This would help them to right away know that’s an email they want to open because investors are always going to be on top of their portfolio companies, meaning those companies that they have invested in. Maybe you can use a company that they have invested in very recently. You bet that they’re going to be opening that email. Something else that you could do is mention the industry that you’re working with. If this is an investor that has an investment thesis that is specifically oriented in investing in your industry, where your company is operating, you can use that in the subject line because that’s going to be of interest and is going to spark the curiosity of the investor in order to open your email. You should also mention a reference. Maybe there’s someone that
referenced you to this investor. Maybe you can put them in the subject line, Joe Schmo, or whatever the first and last name of that person is. That is always social proof. You want social proof in the subject line because what you always want to do is increase the chances of having that investor getting that curiosity and clicking your email. In the subject line, you don’t want to give too many details. You want to keep it high level, and, again, you want to spark their curiosity. If you’re trying to throw everything in the subject line, not only is it going to be cut off with the preview but then also, it’s going to diminish the potential curiosity that you want to get from the investor. Again, you want to keep it short, sweet, and simple. Don’t start with the “Re:” What Re: means is you’re responding to an email that they sent you. You’re tricking the investor. You don’t want to do
this because an investment, when they finally invest in your business, is going to come from a position of trust, whether that is building the relationship with you, whether you’ve been delivering on your word, and they got excited, and now they want to make an investment in your business. Start with your most important words first. Especially when they’re looking at the email on their phones, the preview is going to get even shorter versus being on a desktop. For this reason, you want to always start with the most powerful words so that the other words coming may not be as important, but even if those words get cut off, it won’t be that big of a deal. You should also use keywords for their filtering and the way that they search. This could be either for sifting through all the emails that they already have in their inbox or perhaps if they want to go back to the email that you sent them
so they could re-review the conversation that you were trying to initiate or like an exchange or anything. You should also incorporate an attachment because when you incorporate an attachment, the symbol of an attachment that you put in the email is going to also appear on the preview in the way that they’re reviewing the email. This is going to add more value and perhaps more credibility toward the other emails that they have in their inbox.