How To Master Your Marketing

Raising capital and selling your company on investor outreach and securing funding. Watch the full video — free, no account needed.

What this video covers

Raising capital and selling your company on investor outreach and securing funding. It offers a strategy call for those looking to raise capital.

Transcript

so again you want to do a lot of tests you want to mark it out there you want to maybe put together the landing page where you're sending and driving traffic to it and you can see how people are reacting with it you can actually put some plugins and show them different different tools that you could use like Drop yard to see what they think and how people are navigating through your stuff you can also use uh perhaps funnels you can you can see on the um picks a on the pixel that you install from Facebook you can see like where there are in the funnel where the drop-off is how that onboarding works you can also use other tools like Kiss metrics where you can see throughout the flow of onboarding purchasing and retaining them how the customer is ultimately behaving you want to be able to use that because that's going to help you in knowing whether that audience is the right one or perhaps

there's a different or audience that you should be going after so again you want to do a lot of tests you want to mark it out there you want to maybe put together the landing page where you're

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•By Alejandro Cremades