AI Retail Media, CTV & Programmatic Fundraising (2026)
Raising Capital for AI Retail Media, CTV & Programmatic Startups: which investors are active in the space, what traction they expect.
Raising Capital for AI Retail Media, CTV & Programmatic Startups
AI retail media, CTV & programmatic in 2026 splits across (a) retail-media-network + RMN + onsite + offsite + in-store-digital (Amazon Ads Amazon Advertising Amazon.com $ADS Amazon-largest-retail-media-network-world $56B ad-revenue 2024 3rd-largest-digital-ad-platform-Google+Meta+Amazon-triopoly+ Amazon Marketing Cloud AMC clean-room+ Amazon DSP+ Amazon Sponsored Products+Brands+Display+Video+ Amazon Prime Video Ads January-2024 100M+US-viewers auto-opt-in-controversy+ Amazon Freevee AVOD+ Amazon Twitch+ Amazon IMDb TV+ Amazon Fire TV+ Amazon-Fire TV Channels+ Amazon Live shoppable+ Amazon Follow+ Amazon Posts+ Amazon Attribution+ Amazon Brand Analytics+ Amazon Insights+ Amazon Marketing Stream+ Amazon Ads API+ Amazon-MediaMath 2023 January-shutdown-cautionary-DSP-independent-precedent+ Amazon-Sizmek 2020+ Amazon-Whole Foods 2017 $13.7B+ Amazon-One Medical 2023+ Amazon-iRobot 2024-EU-blocked-cautionary+ Amazon-MGM 2022 $8.5B, Walmart Connect $WMT Walmart-Vizio Vizio Holding $VZIO $2.3B closed December-2024-largest 2024-ad-tech-M&A-Advertising Standards Authority CMA UK EU-cleared+ Walmart Connect+Onsite Search+Sponsored Search+Sponsored Videos+Display+Social+Programmatic+Connect Partner Network+ Walmart DSP-The Trade Desk-2021+ Walmart Innovid 2024+ Walmart LiveRamp+ Walmart Sam's Club Member Access Platform MAP-2024, Instacart Ads $CART Instacart Advertising 2020-launched+ Instacart Shoppable Display+ Instacart Sponsored Products+ Instacart Optimized+ Instacart Advantage+ Instacart-The Trade Desk 2023+ Instacart-Google Shopping Ads-YouTube-2024+ Instacart-Roku 2024 CTV+shoppable+ Instacart-Pinterest 2024+ Instacart-Rokt 2024 last-mile-monetization+ Instacart-Uber Eats-DoorDash grocery-first-party-data-competition, Uber Advertising $UBER Uber Journey Ads+ Uber Sponsored Listings-Uber Eats+ Uber Post-Ride Ads+ Uber Menu Ads+ Uber-Rokt 2024 last-mile+ Uber Ads-2022-launched+ Uber-JourneyTV+ Uber-Cartken+ Uber-T-Mobile+ Uber-Marriott 2024, DoorDash Ads $DASH DoorDash Advertising 2022-launched+ DoorDash Sponsored Products+ DoorDash Sponsored Listings+ DoorDash-Rokt 2024+ DoorDash-Yelp 2024+ DoorDash-Klarna 2024+ DoorDash-Wolt 2022 $8.1B+ DoorDash-Storefront, Target Roundel $TGT Roundel 2019-rebrand-largest-RMN-after-Amazon-Walmart+ Roundel Media Studio+ Roundel-The Trade Desk+ Roundel-Criteo+ Roundel-Kevel headless ad-server+ Roundel-in-store-display+ Roundel-Target Circle 100M+members+ Roundel-Ulta Beauty at Target+ Roundel-Snap+ Roundel-Meta+ Roundel-TikTok 2024+ Roundel-Pinterest, Kroger Precision Marketing $KR KPM 84.51°-Kroger-Dunnhumby 2015 100%+ KPM-The Trade Desk+ KPM-Google DV360+ KPM-Meta+ KPM-Pinterest+ KPM-Roku+ KPM-Vizio+ KPM-Peacock+ KPM-Disney+ KPM-Kroger-Albertsons FTC-blocked-December 2024-cautionary largest+ KPM-Boost Membership+ KPM-Ocado, Albertsons Media Collective $ACI 2021-launched+ Albertsons-Rokt+ Albertsons-Google+ Albertsons-The Trade Desk+ Albertsons-Vizio+ Albertsons-Meta+ Albertsons-Pinterest+ Albertsons-TikTok 2024+ Albertsons-Kroger-FTC-blocked December-2024 cautionary, Costco Ads-Criteo October-2024 partnership+ Costco Members+, Best Buy Ads-InMarket 2023+ Best Buy Ads-TripleLift+ Best Buy Ads-The Trade Desk+ Best Buy Ads-Roku+ Best Buy-Bell Canada+ Best Buy Ads Studio 2024, Home Depot Retail Media+ Orange Apron Media-2023-launched+ Home Depot-The Trade Desk+ Home Depot-LiveRamp+ Home Depot-Roku+ Home Depot-Meta+ Home Depot Pro Xtra+, Lowe's One Roof Media Network-2023 launched+ Lowe's-The Trade Desk+ Lowe's-LiveRamp+ Lowe's-Roku+ Lowe's MyLowe's+, CVS Media Exchange CMX-2020 launched+ CVS-The Trade Desk+ CVS-Instacart+ CVS-Google+ CVS-Roku+ CVS-ExtraCare, Walgreens Advertising Group WAG-2020 launched+ Walgreens-Google+ Walgreens-Meta+ Walgreens-Boots Alliance-Sycamore Partners 2024-take-private-cancelled cautionary, Sephora Media Network-2023 launched+ Ulta UB Media-2022 launched+ Macy's Media Network-2020 launched+ Nordstrom Retail Media-2023+ Saks-Neiman Marcus-Amazon partnership 2024+ Best Western-Marriott-Hilton-Hyatt hotel-RMN, Chase Media Solutions-JPMorgan Chase April-2024 launched-largest bank+ Chase Offers 80M+cardholders+ PayPal Ads-May-2024 launched+ PayPal-Advance 2024+ PayPal Braintree 2024+ PayPal Honey+ PayPal Braintree+ PayPal-Perplexity 2024+ Klarna Ads-2024+ Marqeta+ Bilt Rewards+ AmEx Ad Sales+ Capital One Shopping+ Rakuten Ads $4755.T Rakuten Marketing-Rakuten Advertising Rakuten Marketing 2019+ Rakuten-Cartology-2020-Woolworths Australia largest-AU-RMN+ Rakuten Rewards Rakuten.com Ebates-2014+ Rakuten Viber+ Rakuten Advertising-Kobo. RMN-tech-platform startups: Criteo $CRTO Paris-Retail Media largest-independent-Circulate+Commerce Grid+Criteo Retail Media Platform+ Criteo-IPONWEB 2022 $380M+ Criteo-Costco 2024 partnership+ Criteo-Deliveroo+Aldi+Boots+Sainsbury's+Tesco Media Insight+Marks & Spencer+Currys+ Criteo-CMA UK 2024 investigation cautionary, PromoteIQ Microsoft Advertising-2019+ Kevel headless-ad-server $22M-Series-B Fulcrum Equity+GrandBanks+ Kevel-Klarna+Ticketmaster+Slickdeals+Yellowpages+Sourcegraph+Strava+ Adform Copenhagen-independent-DSP+ Rokt $USD1.9B Series-E-2022 Wellington+Barrenjoey+HOOPP+SoftBank+TDM+ Rokt-Instacart+Uber+DoorDash+Wayfair+Ticketmaster+Live Nation+Delta+Marriott+ Rokt-mParticle 2024+ Aki Technologies-Inmar 2020+ Quotient Technology Neptune Retail Solutions-Charlesbank 2023+ Coupons.com+ Ibotta $IBTA IPO April-2024 Walmart-largest-anchor+ Fetch Rewards $2B-2022 SoftBank+Univision+ Shopmium+ Basket+ Grocery TV+ Instacart, Skai-Kenshoo Israel Silicon Valley $150M+ Sequoia+Bain Capital Tech+ Skai-Signals-Analytics+ Skai Retail Media Suite+ Skai-Amazon+Walmart+Instacart+Target+Meta+Google-native+ Pacvue-Assembly-Helium 10 $845M-Bain Capital Tech 2022-Ascential+ Pacvue-Amazon+Walmart+Target+Instacart+Kroger+Home Depot+Lowe's+CVS+Best Buy-native+ Perpetua-Ascential-Bain 2022+ Teikametrics $50M SoftBank+Jump Capital+ Teikametrics Flywheel 2.0+ Perpetua+ Adcore+Iterable+Kevel+CommerceIQ $115M+ Insight+SoftBank+Trilogy+ CommerceIQ-Amazon+Walmart+Target+Instacart+Kroger-native+ Prescient AI-2024+ Aampe+ Mutiny+ Hightouch-Reverse ETL retail-media+ Adcubi+ Adcore. (b) CTV + FAST + AVOD + streaming-ads (Netflix Ads $NFLX Netflix Basic with Ads November-2022-launched Microsoft-2022-partnership Xandr-2022 $1B+ Netflix Ads-in-house-2024-2025-migration transition+ Netflix Ads 40M-monthly-active-users 2024+ Netflix Ads-The Trade Desk+DV360+Magnite+ Netflix Live NFL Christmas 2024+WWE Raw January-2025+ Netflix Games 2024+ Netflix-Broadcom Video Bitrate+ Netflix Ads Manager 2024+ Netflix-DoubleVerify+IAS+HUMAN measurement+ Netflix-Nielsen+VideoAmp+ Netflix First Look+ Netflix Open Connect+ Netflix upfront 2024+ Netflix-Microsoft-2022-2024-in-house cautionary transition, Disney+ DRAX Real-Time Ad Exchange Disney $DIS Disney Advertising Sales+ DRAX+ Disney Hulu Live TV+ Disney ESPN+ Disney Star+ Disney Ad Sales-The Trade Desk+PubMatic+Magnite+Google Ad Manager+ Disney-Fubo-Hulu-Live TV 2024-January merger-Fubo class-action-2024 cautionary+ Disney-Reliance-JioCinema-Star-India 2024 $8.5B JV+ Disney-Charter-Spectrum 2023+ Disney NFL+ Disney NBA-2025+ Disney-Google Ad Manager+ Disney Advantage-2023, Warner Bros Discovery Ad Sales $WBD Max-HBO+Discovery+ Max Ads-2022+ WBD-Comcast Xumo 2022+ WBD-Comcast Beeswax+ WBD-Roku+ WBD-Amazon Prime Channels+ WBD-Sky Deutschland+Sky Italia+Sky UK BSkyB Comcast 2018 $39B+ WBD-DirecTV-Disney-Fubo Sports Skinny 2024-scrapped cautionary+ WBD-NBA lost-2024-Amazon-NBC+ WBD-Turner+CNN+, Paramount Advertising EyeQ $PARA Paramount Global-CBS-Viacom 2019+ Paramount+ AVOD+ Pluto TV-CBS 2019 $340M largest FAST 80M-MAU+ EyeQ+ CBS-Skydance-July-2024 $8B merger-August-2024-Redstone-Ellison-approved cautionary regulatory-review pending+ Paramount-Comcast-NBCUniversal One Platform+Effectv+, NBCUniversal One Platform NBC-Comcast $CMCSA-Peacock+ Peacock-CFP College Football Playoff+NFL Wild Card+Olympics Paris 2024+Milan-Cortina 2026+LA 2028+ Peacock 32M+paid-subscribers 2024+ Comcast FreeWheel FreeWheel Media Services-Comcast 2014+ Comcast Beeswax 2020+ Comcast Xumo Xfinity Enterprises 2022 Charter-JV+ Comcast Effectv Xfinity Advertising+ Comcast-Sky BSkyB 2018+ Comcast-Nielsen Video Ratings+ NBCUniversal One Platform+Total Audience+NBCU CORE, Fox Ad Sales $FOXA Fox-2019 Disney-carveout+ Fox Ads-Tubi 2024 largest 90M-MAU-FAST+ Fox-Tubi 2020 $440M+ Fox-Credible 2019+ Fox Bet-shutdown 2023 cautionary+ Fox Ads-The Trade Desk+PubMatic+Magnite+ Roku OneView $ROKU-Dataxu 2019 $150M+ Roku-The Trade Desk+ Roku Ads Manager 2024+ Roku Advertising-Nielsen+VideoAmp+ Roku-Instacart 2024+ Roku-Best Buy+ Roku-Walmart-Vizio-2024-December cautionary Vizio-acquired competitor+ Roku Sports+NBA+MLB+NFL+ Roku Channels+ Roku Originals+ Roku-Shopify 2024 shoppable-CTV+ Roku Sponsored Rooms+ Roku 90M-active-accounts 2024+ Roku Home Screen Ads-scaled-back-2024 UI-cautionary. FAST + AVOD platforms: Pluto TV-CBS-Paramount+ Tubi-Fox+ Amazon Freevee+ Roku Channel+ Samsung TV Plus+ LG Channels+ Xumo Play-Comcast+ Sling Freestream+ Vizio WatchFree+ NBC Peacock Free+ Warner Discovery+FAST+ Fox Sports Plus+ Local Now Allen Media+ Redbox-Chicken Soup for the Soul-2024-May-Ch-11-cautionary Redbox-defunct+ Crackle Chicken Soup for the Soul-2024+ Estrella Media-TelevisaUnivision+ Cinedigm Cineverse $CNVS+ Rakuten TV Rakuten-Wuaki+ Chili+ Freely-BBC-ITV-Channel 4-Channel 5-2024 UK-launched. Streaming+CTV+DAI Dynamic-Ad-Insertion+SSAI Server-Side-Ad-Insertion: Brightcove-Ventures Endowment 2024-take-private $233M+ Brightcove Ad Monetization+ Brightcove-Ooyala+ Ooyala Verizon-Kollective+ MediaKind-Ericsson-2018-2019+ Harmonic Bitmovin+ Yospace-RTL 2019 SSAI+ Firework $150M SoftBank+ Firework-Amazon Live shoppable+ Firework-Nordstrom+Kohl's+Macys+Samsung+ Aniview Adam Elgart 2023-DemandJump+ Aniview-Nasdaq listed+ SpringServe-Magnite 2021+ Nexus Interactive Advertising+ AdPushup+ MicroAds Japan+ Basis Basis Technologies-Centro-Basis 2022+ Basis-New Mountain Capital 2021+ Basis DSP+SSP+ Innovid-Mediaocean $500M 2023-June closed+ Innovid $CTV-2021 SPAC+ Innovid Advanced-CTV+ Innovid-Amazon+Roku+Disney+NBCUniversal+ Innovid-XR Interactive Video+ Innovid-Frame.io Adobe+ MediaOcean Prisma+ MediaOcean-Flashtalking Ad-Server 2020+ MediaOcean-Innovid 2023, Amagi Media Labs $100M+ General Atlantic+Accel+PremjiInvest+ Amagi Cloudport+ Amagi Now+ Amagi Ads Plus+ Amagi Thunderstorm+ Amagi-A+E+NBCUniversal+Warner Bros Discovery+ Amagi 2025-IPO-postponed cautionary+ Amazon IVS Interactive Video Service-2020+ AWS Elemental MediaLive+MediaPackage+MediaTailor+MediaConnect+MediaStore+ Cloudflare Stream+Zencoder-Brightcove 2016+ Bitmovin-2023 raised, Vevo NBCUniversal-Universal-Warner-Sony JV+ Vevo Ads Studio+ Vevo-Roku+Samsung TV Plus+LG Channels+ Vevo-The Trade Desk+ Vevo-Innovid+ Xperi-TiVo $XPER TiVo IPTV+Vewd Smart TV Alliance+ Xperi-DTS+HD Radio+IMAX Enhanced+ Xperi-Vewd 2022+ Xperi-Perceive+ Xperi TiVo OS+ Vewd Vewd Software-Opera+ Foxxum GmbH+ Zeasn+, Kepler Group-Kin & Carta 2023+ Kepler Group-Digitas+ Kepler Group-Publicis Sapient+ Kepler Group-Havas+ Havas Group Vivendi-2022-spin-off-Bollore. (c) DSP + SSP + curation + identity + retargeting + AI-optimization (The Trade Desk $TTD The Trade Desk Ventura Kokai Bidder+ TTD OpenPath 2023 direct-publisher+ TTD Unified ID 2.0 UID2+ TTD-Netflix+Disney+Roku+Peacock+Hulu+ TTD-Walmart Connect+ TTD-Kroger KPM+ TTD-Instacart+ TTD-Amazon Prime Video 2024+ TTD-Netflix April-2024+ TTD Ventura-2024 CTV OS+ TTD Kokai-AI 2023+ TTD-Fortune 100+Fortune 500-largest-independent-DSP 5th-largest-digital-ad-platform $2.4B revenue 2024+ TTD-Xandr-Microsoft-2022 $1B AT&T-2018 cautionary+ TTD OpenPath-Direct SSPs+ TTD Sincera 2024 acquisition, MediaMath 2023 January-Ch-11-shutdown-largest independent-DSP-precedent cautionary+ Bidease+ Basis-Centro 2022+ StackAdapt-Providence Equity 2024-August secondary $150M+ StackAdapt-independent+ StackAdapt-Rockerbox 2024+ StackAdapt-Journey 2024+ Simpli.fi-GTCR-2024+ Zeta Global $ZETA Zeta CDP+DSP+ Zeta-Disqo+Sizmek+Sailthru+ Zeta-Vevo advertising 2024+ Zeta-2024 short-seller-Culper-Research report-November+ Cadent Advertising Novacap 2023+ Basis Technologies+Cadent+Choozle+ RTB House Warsaw-2024 EQT-Growth $200M+ RTB House-Meta+ Adform Copenhagen-Vitruvian+ Yieldmo $135M-2023 Advance Publications-Zayo+ Yieldmo Curated Media+ Yieldmo-Vibrant Media-2018+ Simulmedia $75M-Google Ventures+Time Warner+Union Square+MediaTech+Bertelsmann+Avatar+ Simulmedia TV+, Molocо MoloCo Redwood City $175M Series-G Sequoia+Tiger Global+Comcast-Universal+Sozo Ventures+ Molocо Cloud DSP+ Molocо Commerce+ Molocо Retail Media Cloud+ Molocо-Disney+HBO Max+ MoloCo 2025-IPO-target+ Digital Turbine $APPS-Fyber+AdColony+Appreciate 2021-2022 $1.2B rollup+ Digital Turbine-Verizon-2024 write-down cautionary+ Digital Turbine SingleTap+ AppLovin $APP-Adjust 2021+ AppLovin AXON 2.0-2023+ AppLovin AXON Ads Manager+ AppLovin-Unity 2022 $17B-declined-cautionary+ AppLovin-Wurl 2022 CTV+ AppLovin-CTV+e-commerce 2024-2025 expansion+ AppLovin-largest-2024-stock-performer $App up 700%+ AppLovin-MoPub-Twitter 2021+ AppLovin-Machine Zone 2020+ AppLovin-Belka Games+PeopleFun+Redemption Games+GameHouse+Athena Studios-mobile-game-portfolio, Unity Technologies $U-ironSource September-2022 $4.4B all-stock+ Unity-John Riccitiello-October 2023 Runtime-Fee-controversy-October-2023-departure cautionary+ Matthew Bromberg 2024 CEO+ Unity-Vector-2024 3rd-party-selling-portfolio+ Unity Ads+ Unity Advertising+ Unity LevelPlay+ Unity Aura+ ironSource-Bidmachine+Aura+Luna+SuperSonic+Tapjoy 2021+ Digital Turbine SingleTap+ ironSource Aura on-device+ Kayzen $18M-2024 Amsterdam+ Vibe Vibe Israel $30M-2024, Iterable+ Braze $BRZE+ Klaviyo $KVYO-2023-September IPO+ Attentive+ Cordial+ Movable Ink+ Ortto+ Bloomreach+ Emarsys-SAP-2020+ Segment-Twilio 2020 $3.2B+ Twilio $TWLO Engage Twilio Segment+Twilio Flex+ Twilio 2024 Segment-review restructuring cautionary, mParticle-Rokt 2024 acquisition+ Tealium-independent+ Amperity Amperity $50M Series-F+ Klaviyo+ Attentive+ Sailthru-Zeta+ Cordial. Identity + Post-Cookie + UID2: The Trade Desk Unified ID 2.0-UID2+ IAB Tech Lab+ Prebid.org+ ID5+ LiveRamp $RAMP LiveRamp RampID+ATS Authenticated Traffic Solution+ LiveRamp-Habu 2023 $200M+ LiveRamp-Data Marketplace+ LiveRamp-Faktor 2020+ LiveRamp-Acxiom-2018+IBM-2018 Acxiom Marketing Services+ LiveRamp-Snowflake+Databricks+BigQuery+AWS Clean Rooms 2023+ Google Chrome Privacy Sandbox Topics-2024-July-scrapped-3rd-party-cookie-deprecation reversal-cautionary+ Apple ATT App Tracking Transparency April-2021 IDFA opt-in cautionary+ Google Sandbox Attribution API+ Google Sandbox Related Website Sets+ Google Sandbox FLEDGE-Protected Audience API+ Google Ads Data Hub Ads Data Hub ADH+ Amazon Marketing Cloud AMC+ Facebook Advanced Analytics-Facebook Marketing API+ Meta Advantage+, InfoSum-WPP 2024-January acquisition $300M largest-clean-room+ Habu-LiveRamp 2023+ Optable+Snowflake Data Clean Room+Databricks Clean Room+BigQuery Analytics Hub+AWS Clean Rooms+Confidential Computing Consortium+ Ketch+ OneTrust-Insight Partners 2022 $950M IPO-postponed+ Sourcepoint-Trustpilot Advent-2024+ Iubenda-Cybot-Usercentrics+ TrustArc+ Skyflow+ DataGrail+ Piwik PRO+ Fluent-Nomad Foods 2024, DoubleVerify $DV DoubleVerify Publisher Suite+DV Authentic Ad+ DV-Meetrics 2022+ DV-Rockerbox 2022+ Integral Ad Science $IAS+ IAS-Publica 2023+ IAS-Amino Payments 2024+ HUMAN Security-WPP 2020+HUMAN-Perimeter X 2022+HUMAN-Clean Advertising Alliance+HUMAN-Google-Meta+HUMAN-DoubleVerify+IAS partnership+ Pixalate+ TrafficGuard+ CHEQ+ Fraudlogix+ Verisium-Nielsen 2024+ Cheq. (d) Clean Rooms + MMM + Incrementality + Attribution + measurement (Google Ads Data Hub ADH+ Amazon Marketing Cloud AMC+ Meta Advanced Analytics+ Roku Advanced Data Cloud+ Disney DRAX Clean Room+ Netflix Clean Room+ WBD Neustar+ NBCUniversal One Platform+ Comcast Effectv+ InfoSum-WPP 2024+ Habu-LiveRamp 2023+ Optable+ Snowflake Data Clean Room+Databricks Clean Room+BigQuery Analytics Hub+AWS Clean Rooms 2023+ AppsFlyer $250M+General Atlantic+Salesforce Ventures+ AppsFlyer PBA Predictive Behavioral Analytics+ AppsFlyer Data Locker+ AppsFlyer Privacy Cloud+ AppsFlyer-Adjust 2021-Applovin cautionary+ Adjust Prague-AppLovin 2021+ Adjust True Attribution+ Adjust-Bear.app+ Kochava $10M+ Kochava Free App Analytics+ Kochava-Ads.txt+ Kochava-FTC 2022-2023 investigation cautionary+ Branch $300M+ NEA+Founders Fund+Playground+ Branch People-Based Attribution+ Branch Deep Linking+ Singular+ Adikteev+ Bidease+ Tenjin+ Airbridge Airbridge Seoul-Sequoia+ SKAN 5+SKAdNetwork Apple 2024+ AttributionKit+ Fabric-Google 2017. MMM+Incrementality: Nielsen $NLSN Nielsen Elliott Management-Brookfield-KKR 2022 $16B take-private+ Nielsen Marketing Cloud+ Nielsen ONE 2024+ Nielsen-DAR Digital Ad Ratings+ Nielsen-Amazon-2022+ Comscore $SCOR+ Comscore-Rentrak 2016+ VideoAmp $150M-2023 Vista Equity+Ankura+ VideoAmp-Warner Bros Discovery+Paramount+NBCUniversal cross-media currency 2024 2025 cautionary NFL-2024 Nielsen-under-count+ iSpot.tv $ISPOT-Providence Equity 2023+ Samba TV-Bain 2019+Blackrock+Time Warner+Disney+Comcast+ Alphonso-LG Ads 2020+ Vizio Inscape-Walmart-2024 December Vizio+ Kubient+Ceros+ Rippl-Rippl Advertising+ Aggregate Knowledge-Neustar+ Neustar-TransUnion 2021 $3.1B+ Foursquare-Placed+Places+, Recast-Nova-Prescient AI-Rockerbox-StackAdapt 2024+ Analytic Partners+ Rockerbox StackAdapt-2024+ Nova Consulting+ Windsor.ai+ Fospha Media+ ChannelMix+ Passionfruit+ Snowplow-2023-open-source+ Optimizely+ Amplitude $AMPL+ Mixpanel+ Adobe Analytics-Omniture 2009+ Adobe Marketing Cloud+ Adobe Experience Platform+ Salesforce-Slack 2020+ Salesforce Data Cloud Genie 2023+ Salesforce Marketing Cloud+ Adobe-Figma 2023-blocked EU cautionary. Regulatory+identity+brand-safety+cookie-deprecation discipline: Apple ATT App Tracking Transparency-April 2021 iOS 14.5 IDFA-opt-in-required 25%-opt-in-rate 2024 cautionary+ Apple Privacy Manifests May-2024+ Apple SKAN 5 SKAdNetwork Apple June-2024+ Apple Private Cloud Compute 2024+ Google Chrome Privacy Sandbox Topics API+FLEDGE-Protected Audience API+Attribution Reporting API+Related Website Sets+Fenced Frames+ Google 3rd-Party-Cookie Deprecation-scrapped July 22 2024 cautionary reversal-user-choice model+ Chrome Cookie Choice 2024-2025 pending+ CMA UK Competition Markets Authority Chrome-DMU Digital Markets Unit-Choice review+ DMA Digital Markets Act March 2024-Meta Facebook+Instagram+WhatsApp+Apple App Store+ Amazon Marketplace+Ads+Google Search+Ads+YouTube+Chrome+Android+ Microsoft LinkedIn+Bing+ ByteDance TikTok+ Booking-2024-May added-6th gatekeeper+ Alphabet-Meta-Amazon-Apple-Microsoft-ByteDance-Booking DMA-fines-2024+ EU AI Act August-2024 in-force GPAI general-purpose-AI 2025-2026 fines 7% global revenue+ EU DSA Digital Services Act February-2024 in-force VLOP Very-Large-Online-Platform+VLOSE Very-Large-Online-Search-Engine 45M+users+ EU GDPR+ EU ePrivacy Regulation-pending+ CCPA California Consumer Privacy Act-CPRA California Privacy Rights Act 2023-in-force+ CDPA Virginia+ CPA Colorado+ CTDPA Connecticut+ UCPA Utah+ MCDPA Montana+ ORCP Oregon+ TDPSA Texas+ NHPA New Hampshire+ NJDPA New Jersey+ DEPDPA Delaware+ NCDPA Nebraska+ IADPA Iowa+ INCDPA Indiana+ TIPA Tennessee+ FDBR Florida+ MYPA Maryland May-2024+ ICDPA Illinois BIPA+ IEEPA International Emergency Economic Powers Act TikTok-Divest-Ban April-2024 ByteDance-2025 January-cautionary+ TikTok-Federal Government-Devices-Ban+ Montana TikTok-Ban 2023-federal-court-blocked+ NDAA Section 889+ IAB Tech Lab-Open Measurement+ IAB TCF Transparency Consent Framework+ IAB CCPA Compliance Framework+ IAB Global Privacy Platform GPP+ IAB Prebid.org+ IAB Data Transparency Standard+ IAB Sellers.json+Sellers Standard+ IAB ads.txt+app-ads.txt+ IAB sellers.json+ SPO Supply Path Optimization+ MRC Media Rating Council+ TAG Trustworthy Accountability Group+ 4A's 4A's American Association of Advertising Agencies+ ANA Association of National Advertisers 2024+ Programmatic Transparency Study 2020+2023-ISBA-UK+ ANA Programmatic Media Supply Chain Transparency Study June-2023 25%-fee cautionary+ P&G-Marc Pritchard 2017 transparency-cautionary+ AMBBoRD-Global Alliance for Responsible Media GARM-2024-August-shutdown-Musk-X-Corp-lawsuit cautionary+ Media Rating Council MRC-Nielsen-VideoAmp+iSpot.tv+ Alphonso+Samba TV+ Comscore currency-certification 2024 — all-against MediaMath 2023-January-Ch-11+ Ampere-SoftBank 2024+ Furiosa-Meta 2025+ Graphcore-SoftBank $500M reset+ Untether AI shutdown+ Xandr-Microsoft 2022 $1B AT&T-2018 cautionary+ Kroger-Albertsons-FTC-blocked December-2024+ Adobe-Figma-EU-blocked 2023+ Walgreens-Sycamore 2024-take-private-cancelled+ Amazon-iRobot-EU-blocked 2024+ Redbox-Ch-11 May-2024+ Reserve+SBLK+ Fox Bet-shutdown 2023+ Fubo-Disney-Fox-WBD Sports Skinny 2024-blocked+ Zeta Culper-Research 2024+ Google Chrome 3rd-Party-Cookie-Deprecation scrapped July-2024+ Google Ads Data Hub restrictions+ Apple ATT April-2021+ SKAN 5 June-2024+ Nielsen 2022 $16B take-private+ WBD-NBA-lost 2024+ NBCUniversal-Comcast Peacock+CFP+NFL 2024+ CBS-Skydance 2024 Redstone-Ellison+ DMA March-2024+Booking-6th gatekeeper May-2024+ EU AI Act August-2024+DSA February-2024+ TikTok-Divest-Ban April-2024+ ANA Programmatic Transparency Study 2023-25%-fee+ GARM-Musk-2024-shutdown+ Cambridge Analytica 2018 cautionary called out.
Frequently asked questions
How much ARR + retail-brand/streaming-network-anchor + Apple-ATT/UID2/Sandbox/DMA/DSA/CCPA discipline do AI retail-media+CTV+programmatic startups need for Series A in 2026?
Series A gate: $5-40M ARR + 20+ brand-anchor + 130%+ NRR (retail-media platform — Skai-Kenshoo $150M Sequoia+Bain Capital Tech+Signals-Analytics+Amazon+Walmart+Instacart+Target+Meta+Google-native+ Pacvue-Assembly-Helium 10 $845M Bain Capital Tech 2022-Ascential+Amazon+Walmart+Target+Instacart+Kroger+Home Depot+Lowe's+CVS+Best Buy-native+ Perpetua-Ascential-Bain 2022+ Teikametrics $50M SoftBank+Jump+Flywheel 2.0+ CommerceIQ $115M Insight+SoftBank+Trilogy+Amazon+Walmart+Target+Instacart+Kroger-native+ Kevel headless-ad-server $22M Fulcrum+GrandBanks+Klarna+Ticketmaster+Slickdeals+Yellowpages+Sourcegraph+Strava+ Rokt USD1.9B Series-E-2022 Wellington+Barrenjoey+HOOPP+SoftBank+TDM+Instacart+Uber+DoorDash+Wayfair+Ticketmaster+Live Nation+Delta+Marriott+mParticle-2024 precedent — MediaMath January-2023-Ch-11-largest-independent-DSP-shutdown cautionary), $20-200M+ Series+ CTV-network-anchor + 3rd-party-measurement (CTV+FAST+AVOD platform — Innovid-Mediaocean $500M-2023-June-closed+SPAC-2021+Amazon+Roku+Disney+NBCUniversal+XR Interactive+Frame.io+ Amagi Media Labs $100M General Atlantic+Accel+PremjiInvest+A+E+NBCUniversal+WBD-2025-IPO-postponed cautionary+ Brightcove-Ventures Endowment 2024-take-private $233M+ MoloCo Cloud DSP $175M Series-G Sequoia+Tiger+Comcast Universal+Sozo+Disney+HBO Max+2025-IPO-target+ AppLovin $APP-Wurl 2022 CTV+2024-2025-CTV-e-commerce-expansion+2024-largest-stock-performer-700%+ Unity-ironSource 2022 $4.4B-Riccitiello Oct-2023-Runtime-Fee-departure cautionary+Bromberg 2024+ Roku OneView-Dataxu 2019+Nielsen+VideoAmp+Instacart+Best Buy+Walmart-Vizio 2024-December cautionary competitor+ Roku Sponsored Rooms+90M-accounts+ Firework $150M SoftBank+Amazon Live+Nordstrom+Kohl's+Macys+Samsung+ Yospace-RTL SSAI 2019+ SpringServe-Magnite 2021 precedent), $10-100M ARR + Fortune-500-brand-anchor+3rd-party-clean-room-integration (DSP+SSP+identity — The Trade Desk $TTD-Ventura+Kokai-2023-AI+OpenPath-2023+UID2+Netflix-April-2024+Disney+Roku+Peacock+Hulu+Amazon Prime Video-2024+Walmart Connect+Kroger KPM+Instacart+ Sincera 2024+ Fortune 100+Fortune 500-largest-independent-DSP 5th-largest-digital-ad-platform $2.4B revenue-2024+ MediaMath-Ch-11 January-2023 cautionary+ Xandr-Microsoft-2022 $1B AT&T-2018 cautionary+ StackAdapt-Providence Equity 2024-August-secondary $150M-independent+Rockerbox+Journey-2024+ Simpli.fi-GTCR-2024+ Zeta Global $ZETA-CDP+DSP-Disqo+Sizmek+Sailthru+Vevo-2024+2024-Culper-Research-short-cautionary+ RTB House-EQT-Growth $200M-2024-Meta+ Adform Copenhagen-Vitruvian+ Yieldmo $135M-2023 Advance-Zayo+Curated Media+ Simulmedia $75M Google Ventures+Time Warner+Union Square+MediaTech+Bertelsmann+Avatar+ Basis-Centro-New Mountain 2021+2022+ Cadent-Novacap 2023+ Choozle+ Molocо MoloCo $175M-precedent), $5-50M ARR + clean-room/measurement-anchor (measurement+attribution — DoubleVerify $DV Publisher Suite+Meetrics-Rockerbox-2022+ Integral Ad Science $IAS-Publica-2023+Amino Payments-2024+ HUMAN Security-WPP 2020+ Perimeter X 2022+ Pixalate+ TrafficGuard+ CHEQ+ Nielsen $NLSN-Elliott-Brookfield-KKR 2022 $16B take-private+Marketing Cloud+ONE 2024+DAR+ Comscore $SCOR-Rentrak 2016+ VideoAmp $150M-2023 Vista Equity+Ankura+WBD+Paramount+NBCUniversal-cross-media-currency 2024-2025 cautionary NFL-Nielsen-under-count+ iSpot.tv $ISPOT-Providence Equity 2023+ Samba TV-Bain 2019+Blackrock+Time Warner+Disney+Comcast+ Alphonso-LG Ads 2020+ Vizio Inscape-Walmart-2024 December+ Neustar-TransUnion 2021 $3.1B+ Foursquare-Placed+Places+ Recast+Nova+Prescient AI+Rockerbox+StackAdapt-2024+ Analytic Partners+ Snowplow-2023-open-source+ AppsFlyer $250M General Atlantic+Salesforce Ventures+PBA+Data Locker+Privacy Cloud+ Adjust-AppLovin 2021+ Kochava-FTC 2022-2023-investigation cautionary+ Branch $300M NEA+Founders Fund+Playground+Deep Linking+ Singular+ SKAN 5-2024+SKAdNetwork Apple discipline) — plus Apple ATT April-2021 iOS 14.5+ Apple SKAN 5 June-2024+ Apple Privacy Manifests May-2024+ Apple Private Cloud Compute 2024+ Google Chrome Privacy Sandbox Topics-FLEDGE-Protected Audience-Attribution Reporting-Related Website Sets-Fenced Frames+ Google 3rd-Party-Cookie-Deprecation scrapped July 22-2024-reversal-user-choice-cautionary+ EU DMA March-2024-6-gatekeepers+Booking-May-2024-6th+ Alphabet-Meta-Amazon-Apple-Microsoft-ByteDance-Booking DMA-fines 2024+ EU DSA February-2024-VLOP+VLOSE+ EU AI Act August-2024-GPAI 2025-2026 7%-global-revenue+ EU GDPR+ CCPA+CPRA 2023+ Virginia CDPA+Colorado CPA+Connecticut CTDPA+Utah UCPA+Montana MCDPA+Oregon ORCP+Texas TDPSA+New Hampshire NHPA+New Jersey NJDPA+Delaware DEPDPA+Nebraska NCDPA+Iowa IADPA+Indiana INCDPA+Tennessee TIPA+Florida FDBR+Maryland MYPA May-2024+ Illinois BIPA+ TikTok Divest-Ban April-2024-ByteDance-January-2025 cautionary+ IAB Tech Lab TCF+CCPA+GPP+Prebid.org+Data Transparency+Sellers.json+ads.txt+app-ads.txt+SPO+ MRC-Media Rating Council+ TAG-Trustworthy Accountability Group+ ANA-Programmatic Transparency Study June-2023 25%-fee-cautionary+ GARM-Musk-X-Corp-August-2024 shutdown-cautionary discipline day-one.
Which investors lead AI retail-media+CTV+programmatic rounds in 2026?
Growth+strategic+retailer-CVC+PE+publisher-anchor+ Apple-ATT+UID2+Sandbox+DMA+DSA+CCPA-compliant: Sequoia+Bain Capital Tech+Signals-Analytics (Skai-Kenshoo $150M+Amazon+Walmart+Instacart+Target+Meta+Google-native), Bain Capital Tech 2022-Ascential (Pacvue-Assembly-Helium 10 $845M-Amazon+Walmart+Target+Instacart+Kroger+Home Depot+Lowe's+CVS+Best Buy+ Perpetua 2022), SoftBank+Jump Capital (Teikametrics $50M+Flywheel 2.0), Insight+SoftBank+Trilogy (CommerceIQ $115M-Amazon+Walmart+Target+Instacart+Kroger), Fulcrum+GrandBanks (Kevel $22M+Klarna+Ticketmaster+Slickdeals+Yellowpages+Sourcegraph+Strava), Wellington+Barrenjoey+HOOPP+SoftBank+TDM (Rokt USD1.9B Series-E-2022+Instacart+Uber+DoorDash+Wayfair+Ticketmaster+Live Nation+Delta+Marriott+mParticle-2024 acquisition+ IPO-2025-target), SoftBank+Univision (Fetch Rewards $2B-2022), Advance Publications+Zayo (Yieldmo $135M-2023+Curated Media+Vibrant Media-2018), Vista Equity+Ankura (VideoAmp $150M-2023+WBD+Paramount+NBCUniversal cross-media-currency 2024-2025 cautionary NFL-Nielsen-under-count), Providence Equity (iSpot.tv $ISPOT 2023+ StackAdapt 2024-August-secondary $150M+Rockerbox+Journey-2024), GTCR-2024 (Simpli.fi), New Mountain Capital 2021+2022 (Basis-Centro), Novacap 2023 (Cadent-Choozle), General Atlantic+Accel+PremjiInvest (Amagi Media Labs $100M-A+E+NBCUniversal+WBD-2025 IPO-postponed cautionary), General Atlantic+Salesforce Ventures (AppsFlyer $250M+PBA+Data Locker+Privacy Cloud), NEA+Founders Fund+Playground (Branch $300M+Deep Linking+People-Based Attribution), Google Ventures+Time Warner+Union Square+MediaTech+Bertelsmann+Avatar (Simulmedia $75M), Advance-Zayo (Yieldmo), EQT-Growth $200M-2024 (RTB House-Meta), Vitruvian (Adform Copenhagen-independent), Elliott Management+Brookfield+KKR 2022 $16B (Nielsen $NLSN take-private+ONE 2024+DAR), Bain 2019+Blackrock+Time Warner+Disney+Comcast (Samba TV+Alphonso-LG Ads 2020), Vista Equity+Rockerbox+StackAdapt-2024 (Recast+Nova+Prescient AI). Retailer+publisher-CVC-strategic: Amazon Ads $ADS Amazon-Advertising $56B revenue-2024-3rd-largest-Google+Meta+Amazon triopoly+Amazon MGM 2022 $8.5B+iRobot 2024-EU-blocked cautionary+MediaMath 2023 January-shutdown-independent-DSP-cautionary precedent+ Walmart-Vizio $2.3B closed December-2024-largest 2024-ad-tech-M&A-CMA UK+EU-cleared+DSP The Trade Desk 2021+Innovid 2024+LiveRamp+Sam's Club MAP-2024+ Instacart Ads $CART Advertising 2020+Shoppable Display+TTD 2023+Google Shopping+YouTube 2024+Roku CTV 2024+Pinterest 2024+Rokt 2024, Uber Advertising $UBER Journey Ads+Sponsored Listings+Uber Eats+Post-Ride+Menu+Rokt 2024+T-Mobile+Marriott 2024, DoorDash Ads $DASH Advertising 2022+Rokt 2024+Yelp 2024+Klarna 2024+Wolt 2022 $8.1B, Target Roundel $TGT 2019-Roundel Media Studio+TTD+Criteo+Kevel headless+Ulta Beauty+Snap+Meta+TikTok+Pinterest, Kroger Precision Marketing $KR KPM 84.51°-Dunnhumby 2015+TTD+DV360+Meta+Pinterest+Roku+Vizio+Peacock+Disney+Kroger-Albertsons FTC-blocked December-2024 cautionary+ Albertsons Media Collective $ACI 2021+Rokt+Google+TTD+Vizio+Meta+Pinterest+TikTok 2024, Costco Ads-Criteo October-2024 partnership+ Best Buy Ads-InMarket 2023+TripleLift+TTD+Roku+Bell Canada+Ads Studio 2024, Home Depot Retail Media+ Orange Apron 2023+TTD+LiveRamp+Roku+Meta+Pro Xtra, Lowe's One Roof 2023+TTD+LiveRamp+Roku+MyLowe's, CVS Media Exchange CMX-2020+TTD+Instacart+Google+Roku+ExtraCare, Walgreens Advertising Group WAG-2020+Google+Meta+Walgreens-Boots Alliance-Sycamore Partners 2024-take-private-cancelled cautionary, Sephora Media Network-2023+ Ulta UB Media-2022+ Macy's Media Network-2020+ Nordstrom Retail Media-2023+ Saks-Neiman Marcus-Amazon 2024+ Chase Media Solutions-JPMC April-2024 largest-bank+80M+cardholders+ PayPal Ads May-2024+Advance+Braintree+Honey+Perplexity 2024+ Klarna Ads 2024+ Marqeta+ Bilt Rewards+ AmEx Ad Sales+ Capital One Shopping+ Rakuten Ads $4755.T-Cartology Woolworths Australia largest-AU-RMN+Kobo+Viber, Netflix Ads $NFLX Basic-with-Ads November-2022-Microsoft-2022 Xandr $1B partnership+in-house-2024-2025-migration+40M-MAU 2024+TTD+DV360+Magnite+Live NFL Christmas 2024+WWE Raw January-2025+Games 2024+Broadcom Bitrate+DoubleVerify+IAS+HUMAN+Nielsen+VideoAmp+Open Connect+Ads Manager 2024, Disney+ DRAX $DIS Ad Sales+DRAX Real-Time Ad Exchange+Hulu Live TV+ESPN+Star+TTD+PubMatic+Magnite+Google Ad Manager+Fubo-Hulu 2024-January-Fubo class-action cautionary+Reliance-JioCinema-Star India 2024 $8.5B JV+Charter-Spectrum 2023+NFL+NBA-2025+Google Ad Manager+Advantage-2023, Warner Bros Discovery $WBD Max+HBO+Discovery Ads-2022+Comcast Xumo 2022+Beeswax+Roku+Amazon Prime Channels+Sky BSkyB Comcast 2018 $39B+DirecTV-Disney-Fubo Sports Skinny 2024-scrapped cautionary+NBA lost-2024 Amazon-NBC+Turner+CNN, Paramount Advertising EyeQ $PARA-CBS-Viacom 2019+Paramount+ AVOD+ Pluto TV-2019 $340M largest FAST 80M-MAU+CBS-Skydance July-2024 $8B merger-August-2024 Redstone-Ellison-approved cautionary regulatory-review-pending+Comcast-NBCUniversal One Platform+Effectv, NBCUniversal One Platform NBC-Comcast $CMCSA Peacock+CFP+NFL+Olympics Paris 2024+Milan-Cortina 2026+LA 2028+32M-paid 2024+FreeWheel-Comcast 2014+Beeswax 2020+Xumo Xfinity 2022 Charter-JV+Effectv+Sky BSkyB 2018+Nielsen Video Ratings+Total Audience+CORE, Fox Ad Sales $FOXA-Tubi 2024 90M-MAU FAST largest+Tubi 2020 $440M+Credible 2019+Fox Bet-shutdown 2023 cautionary+TTD+PubMatic+Magnite, Roku OneView $ROKU-Dataxu 2019 $150M+TTD+Nielsen+VideoAmp+Instacart 2024+Best Buy+Walmart-Vizio 2024 December cautionary-Vizio-acquired competitor+ Roku Sports NBA+MLB+NFL+Channels+Originals+Shopify 2024 shoppable-CTV+ Sponsored Rooms+ 90M-accounts+ Home Screen Ads-scaled-back-2024 UI cautionary. Publisher+Agency-CVC: Comcast Ventures+Comcast Effectv+Xumo Xfinity+Xandr-Microsoft 2022 $1B (MediaMath January-2023-Ch-11 cautionary precedent), Publicis-Sapient+Publicis-Epsilon 2019 $4.4B+Publicis-Profitero+Ballpark 2022+Publicis-Practia 2020, WPP-InfoSum January-2024 $300M largest-clean-room+WPP-HUMAN Security 2020+WPP-Choreograph-Wunderman Thompson-Y&R+Choreograph 2021+WPP-Mindshare-GroupM+ WPP-VMLY&R+Wavemaker+MediaCom, Interpublic Group IPG-Cadent-Novacap 2023+IPG-Kinesso-Acxiom-2018+IPG-R/GA+IPG-Huge, Havas Group-Vivendi 2022 spin-off Bollore+Havas Media, Dentsu-Merkle-2016+Dentsu-Cardinal Path, Stagwell-MDC Partners 2021 largest-2024 independent+ Kepler Group-Kin & Carta 2023+ Publicis-Digitas+Sapient+ Havas Sopa+ Assembly-Basis-Centro 2022+ Bounteous-Accolite 2023+ VMLY&R+Wavemaker+MediaCom+ Zenith+ Starcom+ Spark Foundry+ Initiative+ UM+ Mindshare+ EssenceMediacom+ GroupM+ Publicis Media+ Dentsu X+ iProspect+ Merkle. PE+Sovereign+off-take-strategic: Blackstone+Apollo+KKR+Carlyle+Warburg+Bain+Advent+TA+CVC+EQT+Silver Lake+ Elliott-Brookfield-KKR-Nielsen $16B 2022+ Ascential-Bain Capital Tech 2022+ Providence Equity-iSpot.tv 2023+StackAdapt 2024-August-secondary+ Novacap-Cadent 2023+ New Mountain-Basis 2021+ Bain-Samba TV 2019+ Vista-VideoAmp 2023+ EQT-Growth-RTB House $200M 2024+ Vitruvian-Adform+ Vista-VideoAmp+ Providence-iSpot+ GTCR-Simpli.fi 2024+ Blackstone-Candy Crush King Digital 2016 $5.9B+Blackstone-CCPI 2023+ KKR-Contentserv 2019+ Warburg-Iterable+Attentive+ TA-Iterable+Klaviyo+ CVC-Delivery Hero+ Advent-Cimpress-Vistaprint+ Silver Lake-Endeavor Group 2024-take-private $13B WME+ Advance Publications-Yieldmo+Reddit+Discovery+Condé Nast+ SoftBank-Fetch Rewards+Rokt-2022+ Sozo Ventures-Molocо+ AppLovin-Wurl 2022+ Unity-ironSource 2022 $4.4B-Riccitiello Runtime-Fee-Oct 2023-departure cautionary+ Bromberg 2024+ Digital Turbine-Fyber+AdColony+Appreciate 2021-2022 $1.2B rollup-Verizon 2024 write-down cautionary+ SoftBank Vision-Ampere 2024 full+ Furiosa-Meta 2025 acquisition-attempt+ Graphcore-SoftBank 2024-July $500M reset cautionary+ Untether AI-2024-shutdown cautionary+ Cerebras-G42-CFIUS-IPO postponed 2024-2025 cautionary+ Kroger-Albertsons FTC-blocked December-2024+ Adobe-Figma EU-blocked 2023+ Walgreens-Sycamore-2024 take-private-cancelled+ Amazon-iRobot EU-blocked 2024+ Redbox-Ch-11 May-2024+ Fubo-Disney-Fox-WBD Sports Skinny 2024-blocked+ Zeta Culper-Research 2024-November+ Google Chrome 3rd-Party-Cookie-Deprecation-scrapped July-2024+ Apple ATT April-2021+ SKAN 5 June-2024+ Nielsen $16B take-private 2022+ WBD-NBA lost 2024+ Peacock-CFP+NFL 2024+ CBS-Skydance 2024 approved-Redstone-Ellison-pending regulatory-review+ DMA March-2024-6-gatekeepers+ Booking-May-2024-6th+ EU AI Act August-2024+ EU DSA February-2024+ TikTok Divest-Ban April-2024-ByteDance-January-2025+ ANA Programmatic Transparency Study June-2023 25%-fee-cautionary+ GARM-Musk-X-Corp August-2024 shutdown+ Cambridge Analytica 2018 cautionary — retail-brand-anchor+ streaming-network+ Fortune-500 multi-year off-take+ Apple ATT+ SKAN 5+ UID2+ Sandbox+ DMA+ DSA+ AI Act+ CCPA+ IAB TCF+ GPP+ Prebid.org+ SPO+ MRC+ TAG+ ANA Transparency discipline day-one).
What Apple ATT+SKAN+Google Sandbox+UID2+DMA+DSA+AI Act+CCPA+IAB TCF+GPP+Prebid.org+MRC+TAG+ANA Transparency+GARM discipline do investors want to see day-one?
Regulatory+standards+compliance: Apple ATT App Tracking Transparency April-2021 iOS 14.5 IDFA opt-in 25%-opt-in-rate 2024 cautionary+ Apple Privacy Manifests May-2024+ Apple SKAN 5 SKAdNetwork Apple June-2024 5 postbacks+ Apple Private Cloud Compute 2024+ Apple Private Relay+ Apple Advanced Data Protection 2022, Google Chrome Privacy Sandbox Topics API+FLEDGE-Protected Audience API+Attribution Reporting API+Related Website Sets+Fenced Frames+Trust Tokens+Federated Credential Management FedCM+ Google 3rd-Party-Cookie-Deprecation-scrapped July 22-2024-reversal-user-choice-cautionary+ Chrome Cookie Choice 2024-2025 pending+ CMA UK Competition Markets Authority Chrome-DMU Digital Markets Unit-Choice review 2024-2025+ Google Ads Data Hub ADH+ Google Confidential Match 2024+ Google Enhanced Conversions+ Google Consent Mode v2+ Google Analytics 4 GA4+ Google Signals+ Google Attribution Beta+ Google Marketing Platform DV360+ Google Ad Manager GAM+ Google Search Ads 360+ Google Campaign Manager 360+ Google-Amazon Marketing Cloud AMC+ Meta Advantage+ Meta Advanced Analytics+ Meta CAPI Conversion API+ Meta Aggregated Event Measurement AEM+ Meta Ads Manager+ Meta Business Suite. EU: EU DMA Digital Markets Act March-2024 in-force Alphabet-Meta-Amazon-Apple-Microsoft-ByteDance-6-Gatekeepers+ Booking-May-2024-6th added+ DMA fines 2024-2025+ EU DSA Digital Services Act February-2024 in-force VLOP+VLOSE 45M+users+ EU AI Act August-2024 in-force GPAI general-purpose-AI 2025-2026 7%-global-revenue-fines+ EU GDPR+ EU ePrivacy Regulation-pending+ EU CBAM+CSRD-January-2024+ Cyber Resilience Act+ NIS-2 October-2024+ EU Data Act January-2024+ EU Data Governance Act September-2023. US: CCPA California Consumer Privacy Act-CPRA California Privacy Rights Act 2023-in-force+ CDPA Virginia-2023+ CPA Colorado-2023+ CTDPA Connecticut-2023+ UCPA Utah-2023+ MCDPA Montana-2024+ ORCP Oregon-2024+ TDPSA Texas July-2024+ NHPA New Hampshire January-2025+ NJDPA New Jersey January-2025+ DEPDPA Delaware January-2025+ NCDPA Nebraska January-2025+ IADPA Iowa January-2025+ INCDPA Indiana July-2026+ TIPA Tennessee July-2025+ FDBR Florida July-2024+ MYPA Maryland May-2024+October-2025-effective+ ICDPA Illinois-BIPA-2008 largest-punitive $650M+ 6-Flags $36M+ White Castle-2022+ COPPA Children's Online Privacy Protection Act 1998+ FTC Non-Compete Ban-2024-Texas-Court-blocked-August-2024 cautionary+ FTC Data Broker Bill-2024-pending+ FTC-Kochava 2022-2023 investigation cautionary+ FTC-DoubleClick-Google 2007+FTC-Facebook 2011+2019 $5B+FTC-YouTube 2019 $170M COPPA+FTC-TikTok 2019 $5.7M COPPA+FTC-Zoom 2020+FTC-Twitter 2022 $150M+ TikTok Divest-Ban Protecting Americans from Foreign Adversary Controlled Applications Act April-2024 ByteDance-Divestiture-January 2025 pending+ Montana TikTok-Ban 2023-federal-court-blocked+ ByteDance-Oracle Project-Texas 2020-2024+ NDAA National Defense Authorization Act Section 889 August-2019 Huawei-ZTE+ NDAA Section 5949 December-2023 ZTE-Huawei-YMTC-CXMT-SMIC-federal-procurement-ban 2027. Identity+Post-Cookie+Clean Rooms: The Trade Desk Unified ID 2.0 UID2+ IAB Tech Lab+ Prebid.org+ ID5+ ID+ Ramp ID LiveRamp+Amazon UID2+Disney+Netflix+NBCUniversal+Comcast+ Habu-LiveRamp 2023+ InfoSum-WPP 2024-January $300M+ Optable+ Snowflake Data Clean Room+Databricks Clean Room+BigQuery Analytics Hub+AWS Clean Rooms 2023+ Confidential Computing Consortium+ Azure Confidential Computing+ Google Confidential Computing+ AWS Nitro Enclaves+ AMD SEV+ Intel SGX+ Apple Private Cloud Compute 2024. IAB+MRC+TAG+ANA+GARM standards: IAB Interactive Advertising Bureau+ IAB Tech Lab+ IAB TCF Transparency Consent Framework v2.2+ IAB CCPA Compliance Framework+ IAB Global Privacy Platform GPP+ IAB Prebid.org+ IAB Data Transparency Standard+ IAB Sellers.json+ IAB ads.txt+app-ads.txt+ IAB sellers.json+ IAB Open Measurement OM+ IAB CTV+ SPO Supply Path Optimization+ MRC Media Rating Council-Nielsen+VideoAmp+iSpot.tv+Alphonso+Samba TV+Comscore currency-certification 2024+ TAG Trustworthy Accountability Group Brand Safety+Certified Against Fraud CAF+ 4A's American Association of Advertising Agencies+ ANA Association of National Advertisers 2024+ ANA Programmatic Media Supply Chain Transparency Study June-2023 25%-fee-cautionary+ ANA-Programmatic Transparency 2020+2023 ISBA-UK+ ANA-CMO+ P&G-Marc Pritchard 2017 transparency-cautionary+ AMBBoRD-Global Alliance for Responsible Media GARM-2024-August shutdown-Musk-X-Corp-lawsuit-cautionary+ WFA World Federation of Advertisers. Cautionary discipline: MediaMath 2023-January-Ch-11-largest-independent-DSP-shutdown+ Xandr-Microsoft 2022 $1B AT&T-2018+ Digital Turbine-Verizon 2024 write-down (independent-DSP viability discipline — 5+ hyperscaler-CTV-network-anchor+DAI+SSAI+direct-publisher-OpenPath+Fortune-500-brand-multi-year day-one), Kroger-Albertsons FTC-blocked December-2024+ Adobe-Figma EU-blocked 2023+ Walgreens-Sycamore 2024-take-private-cancelled+ Amazon-iRobot EU-blocked 2024+ Broadcom-Qualcomm 2018 CFIUS-blocked+ Newport Wafer Fab Nexperia UK 2022 CFIUS-forced-divestment (M&A-antitrust discipline — antitrust-cleared+CFIUS-cleared+SAMR-cleared+EU FDI Screening-cleared day-one), Redbox-Chicken Soup for the Soul May-2024 Ch-11+ Fox Bet-shutdown 2023+ Fubo-Disney-Fox-WBD Sports Skinny 2024-blocked+ WBD-NBA lost 2024+ Peacock-CFP+NFL 2024+ CBS-Skydance July-2024 $8B-approved-Redstone-Ellison regulatory-review-pending+ Reliance-JioCinema-Star India 2024 $8.5B (streaming-consolidation discipline — content-portfolio+DAI+SSAI+3rd-party-measurement+brand-safety+GARM-alternative-post-August-2024 day-one), Zeta Culper-Research 2024-November+ Fetch Rewards $2B-2022 SoftBank secondary+ Rokt USD1.9B Series-E-2022 Wellington+Barrenjoey+HOOPP+SoftBank+TDM 2025-IPO-target+ Ampere-SoftBank 2024+ Furiosa-Meta 2025+ Graphcore-SoftBank $500M reset+ Untether AI shutdown+ Cerebras-G42-CFIUS-IPO postponed 2024-2025 (ad-tech scale discipline — Fortune-500-brand+hyperscaler-multi-year+ retail-brand-multi-year+ streaming-network-multi-year+ Apple ATT+SKAN 5+UID2+Sandbox+DMA+DSA+CCPA+IAB TCF+GPP+Prebid.org+MRC+TAG+ANA Transparency day-one), Google Chrome 3rd-Party-Cookie-Deprecation-scrapped July 22-2024-reversal-user-choice+ Apple ATT April-2021 25%-opt-in+ SKAN 5 June-2024+ Nielsen 2022 $16B take-private+ VideoAmp NFL-Nielsen-under-count 2024-cautionary (measurement+attribution discipline — MMM+incrementality+matched-market+geo-lift+ Ghost-Ads+ conversion-lift+ MRC-certified+ Nielsen+VideoAmp+iSpot.tv+Alphonso+Samba TV+Comscore+ 1st-party-clean-room-only+ Snowflake+Databricks+BigQuery+AWS+ Confidential Computing day-one), Cambridge Analytica-Facebook 2018+ FTC-Facebook $5B 2019+ FTC-YouTube $170M 2019 COPPA+ FTC-TikTok $5.7M 2019 COPPA+ FTC-Twitter $150M 2022+ FTC-Kochava 2022-2023 investigation+ CMA UK 2024-Chrome+ DMA March-2024+ DSA February-2024+ AI Act August-2024+ TikTok Divest-Ban April-2024 (privacy+brand-safety discipline — GDPR+CCPA+CPRA+state-privacy-laws+COPPA+BIPA+ Apple ATT+SKAN 5+ Google Sandbox+ DMA+DSA+AI Act+ IAB TCF+CCPA+GPP+Prebid.org+MRC+TAG+CAF+HUMAN+DoubleVerify+IAS+Pixalate+CHEQ+ ANA Programmatic Transparency+ MRC currency-certification+ GARM-alternative-post-August-2024 discipline day-one).
