Pano Anthos, Founder of Purple

Pano Anthos is a managing director at XRC Ventures, leading a venture fund that focuses on pre-seed and seed-stage investments in retail, consumer behavior.

About Pano Anthos

Pano Anthos is a managing director at XRC Ventures, leading a venture fund that focuses on pre-seed and seed-stage investments in retail, consumer behavior, and technology. He has made over 150 investments since 2015, targeting areas like retail media networks, consumer healthcare, commerce enablement, and new distribution channels. Anthos is also a serial entrepreneur.

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