What does Peter Goldberg invest in?

Peter Goldberg at PLG Ventures (Santa Monica, CA) — sector focus: Finance, Financial Services, Venture Capital, Software, E-Commerce, Health Care, FinTech, SaaS, Food and Beverage, Enterprise Software, Local Business, Early S…; stage focus: Pre Seed, Seed.

How do I contact Peter Goldberg?

Peter Goldberg's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.

Where is Peter Goldberg based?

Peter Goldberg is based in Santa Monica, CA.

Peter Goldberg, PLG Ventures — Investor Profile

About Peter Goldberg

Peter Goldberg is the founder and partner of PLG Ventures, an early-stage venture capital firm he launched in 2015 after serving as president and CEO of AmTrust Bank, the largest privately held bank in the US at the time. His investment thesis targets pre-seed and seed-stage technology-enabled startups, with a primary focus on the Southern California ecosystem and sectors including software, SaaS, consumer products, and fintech. Goldberg typically writes initial checks of up to $250,000 and follows on with winners, with his largest positions reaching around $1 million. Notable portfolio companies include AvantStay, a vacation rental booking platform; Hum Capital, a startup fundraising platform; and Measurabl, a SaaS sustainability data provider. A distinctive point of view in his approach is his hands-on mentorship focused on organizational behavior and leadership development, drawing directly from his executive banking background. He is known for investing at very early stages, including pre-product and pre-revenue companies, to help founders build strong cultural and operational foundations.

Peter Goldberg at a glance

Role: Founder & Partner
Organization: PLG Ventures
Location: Santa Monica, CA
Investor type: Venture Capital
Focus areas: Finance, Financial Services, Venture Capital, Software, E-Commerce, Health Care, FinTech, SaaS
Stages: Pre Seed, Seed

Frequently asked about Peter Goldberg

What does Peter Goldberg invest in?: Peter Goldberg at PLG Ventures (Santa Monica, CA) — sector focus: Finance, Financial Services, Venture Capital, Software, E-Commerce, Health Care, FinTech, SaaS, Food and Beverage, Enterprise Software, Local Business, Early S…; stage focus: Pre Seed, Seed.
How do I contact Peter Goldberg?: Peter Goldberg's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Peter Goldberg based?: Peter Goldberg is based in Santa Monica, CA.

Details on this investor come from filing and round data held in the StartupFundraising directory, refreshed on ingest. Founders use profiles like this one to qualify fit and to shortlist investors in Santa Monica.

Peter Goldberg, PLG Ventures

About Peter Goldberg

Peter Goldberg at a glance

Frequently asked about Peter Goldberg

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