Thomas Tyler, CEO and co-founder of Rezonate Music Rights, discusses his journey from a finance background to revolutionizing the music rights landscape.
Thomas Tyler, CEO and co-founder of Rezonate Music Rights, discusses his journey from a finance background to revolutionizing the music rights landscape. He shares insights on career transitions, identifying new opportunities, and building a successful business in the creative industry.
Played a lot of music as a kid, went to traditional school and also performing arts academy. So that was where my love of music really started and it's carried on for the rest of my career as well. >> Well, you you you always wanted to be a musician. So eventually that bug came back to you. So so make us insiders there like well, what happened? You know, that you were like that's not for me maybe. Yeah. So after a decade of that environment, I really felt like I had to had to really lean back into the creative the creative side of my life and I left the city and decided to write an album and I took that time out. I wrote an album and and I I absolutely loved it. I mean I I became a full-time musician for for two or three years and that's actually where I met my now co-founder Cam Blackwood who is a very successful UK music producer and he actually produced my album. So that's where
we first met. So we became great friends during that process and then I went on to be do do do do that release my album and and did some you know TV and radio and touring and and things like that. I approached it in quite an empirical kind of business-like manner. I think that my first business my first manager in music, I think he said I was the only artist that had ever turned up to a meeting with a SWOT analysis on himself. So so which I which actually I thought was completely logical way to approach it but apparently that's not typically how artists go into meetings with with managers and record labels. What what what is your thing more on the vocals, the instrument? What what what is your thing as a musician? So what I was doing at the time, if I remember this rightly and it's quite a long time ago, I was doing a kind of SWOT analysis and then a sort of market analysis against
myself versus other male sing singer-songwriters and giving myself a heuristic value and then I pitched myself and said I said this is where I think I land within this scope and this is what I think the market looks like. I mean I was literally taking the way that you know, obviously you know, investment banking teaches you to think about market positioning and opportunity and then putting putting that analysis on myself and then presenting it to to kind of my music my my manager and then music music label executives and who were pretty bewildered by it because I don't think they'd ever had anybody coming in and say that to them.