Compare equity crowdfunding and venture capital — speed, signal, cap-table impact, and post-raise support.
Crowdfunding turns customers into shareholders. VC turns institutions into board members. The dilution math is similar; the aftermath is completely different.
You have a consumer product with real brand love, you can market a campaign, and you want customers as evangelists on your cap table.
You need $2M+, want a lead with follow-on capital, and are building a business that requires patient long-term capital and board-level guidance.
A successful crowdfund is neutral-to-negative signal to VCs. Plan the sequencing: crowdfund first if VCs pass, or after Series A as a customer engagement tool.
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