Moonhub Pitch Deck: All 13 Slides + Teardown

Moonhub’s 13-slide pitch deck, used to secure a $1.4M Seed round in 2023, centers on the transition from traditional e-learning to immersive VR training. The deck highlights a significant traction milestone: 1766% revenue growth between November 2022 and October 2023, reaching $53,000 in Monthly Recurring Revenue (MRR). A core differentiator is their patented 'spot-and-jot' scoring system, which measures five cognitive layers including spatial awareness and reaction time. The business model is bifurcated into a standardized 'Lunar Library' and bespoke 'Moonhub Studios' solutions. While the de…

Key takeaways

• Moonhub reported a massive 1766% revenue growth over a 12-month period, ending October 2023 at $53,000 MRR (Slide 3).
• The company utilizes a patented 'spot-and-jot' scoring system to provide data analytics on learner performance (Slide 2).
• Training effectiveness is supported by third-party data, citing a 275% increase in employee confidence and 90% increase in performance (Slide 2).
• The market opportunity is framed by a $1.5 trillion VR software market and a $294 billion VR training market (Slide 2).
• The 'Lunar Library' product offers a low-friction entry point at £10+ per user per month with a 50-user minimum (Slide 5).
• High-value bespoke contracts are handled via 'Moonhub Studios' with a minimum annual license fee of £42,000 (Slide 5).
• The founding team leverages significant social proof, with all three founders listed as Forbes 30 Under 30 honorees (Slide 6).
• The deck identifies key leadership gaps, explicitly stating they are currently recruiting a Head of Product with VC support (Slide 6).

Frequently asked questions

How does Moonhub differentiate its VR training from competitors?

Moonhub relies on its patented 'spot-and-jot' scoring system. Unlike generic VR experiences, this system tracks five specific cognitive metrics: Spatial Awareness, Accuracy, Initiative, Knowledge, and Reaction Time. This allows corporate clients to receive granular data analytics on employee performance rather than just a completion certificate.

What is the entry price point for a corporate client?

For the standardized 'Lunar Library,' the cost starts at £10 per user per month with a minimum of 50 users, plus a £350 implementation fee. For custom solutions through 'Moonhub Studios,' the minimum annual commitment is £42,000, which includes bespoke content delivery and professional support.

Is the revenue shown in the deck actual or projected?

The revenue shown on Slide 3 is presented as historical market traction. It tracks Monthly Recurring Revenue (MRR) from October 2022 ($3,000) to October 2023 ($53,000). The chart shows a steady climb with a significant jump occurring between May and June 2023.

Who are the key members of the leadership team?

The team is led by CEO Dami Hastrup, COO Hannah, and CTO Vinh. All three are Forbes 30 Under 30 alumni. The deck also highlights 'Incoming Senior Leadership,' including Bertan Halil as Head of Revenue, who reportedly scaled companies from $0 to $20M.

What is missing from this pitch deck?

The deck lacks a traditional 'Problem' slide that details the specific pain points of current e-learning. It also omits a 'Competitor' matrix and, most importantly, a 'Use of Funds' slide. While we know from external reports that they raised $1.4M, the deck itself does not state the target amount.

Moonhub pitch deck: the facts

Company

Moonhub

Year

2023

Stage

Seed

Slides

13

Sector

Virtual Reality / EdTech

Deck type

Fundraising

Outcome

$1.4M Raised

Headquarters

London, UK

Moonhub pitch deck PDF

The full Moonhub deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Moonhub pitch deck was used for

This pitch deck is a 13‑slide seed‑stage fundraising deck used by London‑based Moonhub, a VR workplace training platform, around 2023 in the lead‑up to or context of its $1.4M seed extension round announced in early 2024. The company sells immersive VR training modules and a patented scoring system that captures performance data from simulated scenarios for corporate customers across multiple industries.[2][10][12][15] The raise was positioned to expand Moonhub’s VR training content, enhance its Spot‑and‑Jot scoring technology and support geographic and sector expansion.[1][2][8][9] The deck appears to emphasize high growth metrics and the patented scoring methodology to validate a VR‑first approach to corporate learning, consistent with how Moonhub is described in press and on its own site.[1][2][10][12][15]

Business model: B2B virtual reality training platform sold to organizations for workplace training across sectors such as healthcare, security and other industries.[2][4][15]

Lead investor

Unconventional Ventures for the $1.4M seed round.[1][2][8][9]

Investors

Unconventional Ventures (lead investor in the $1.4M round), Pi Labs, Ada Ventures

Headquarters

London, United Kingdom.[2][3][9]

Industry

Virtual reality workplace training / corporate learning technology.[2][3][4][15]

Round: Seed (additional seed funding building on the earlier 2022 seed round).

Year: 2023–2024 timeframe, with the round publicly announced in early 2024 and described as a seed round for VR training expansion.[1][2][8][9]

Raised: $1.4M in a seed round announced February/March 2024, bringing total funding to about $4.5M.[1][2][8][9]

Total funding: Approximately $4.5M total funding as of the $1.4M round led by Unconventional Ventures.[1][2][8][9][11]

Use of funds as presented: Product development of the VR training platform and Spot‑and‑Jot technology, and expansion into new markets geographically and across industries.[1][2][8][9]

What happened after the Moonhub deck

Following its initial $2.6M seed round in 2022, Moonhub continued to grow and in early 2024 announced a further $1.4M seed round led by Unconventional Ventures, with existing investors Pi Labs and Ada Ventures participating, to deepen product development and expand into new markets.[1][2][3][4][8][9][13] Public sources highlight the company’s patented scoring system and positioning in the VR workp

• Raised a $2.6M seed round in 2022 led by Pi Labs, with participation from Ada Ventures, 1818 Venture Capital and angel i
• Secured an additional $1.4M seed round in early 2024 led by Unconventional Ventures, with Pi Labs and Ada Ventures follo
• Developed and promoted a patented Spot‑and‑Jot scoring system and associated analytics dashboards as a key differentiato

What the Moonhub deck got right

• Compelling VR‑first value proposition in workplace training. Moonhub operates a **VR‑native training platform** focused on fully immersive workplace training scenarios for sectors such as healthcare and security, aligning well with macro trends in experiential learning and skills development.[2][3][4][13][15]
• Patented analytics‑driven scoring methodology. The company has developed a **patented scoring system** (Spot‑and‑Jot) that captures granular learner performance data in VR and surfaces it through analytics dashboards, differentiating Moonhub from generic VR content providers by emphasizing measurable outcomes.[7][10][12][14][15]
• Strong and recurrent venture backing. Moonhub has attracted reputable investors across multiple rounds—Pi Labs, Ada Ventures, 1818 Venture Capital, Unconventional Ventures and notable angels—showing **strong investor validation and follow‑on support**.[1][2][3][4][8][9][13][15]
• Cross‑industry applicability and ecosystem integration. External articles describe Moonhub’s use in multiple industries and its participation in growth programmes, suggesting **broad applicability and ecosystem support** through accelerators and sector‑specific deployments.[3][4][13][15]
• Clear, growth‑oriented use of funds narrative. Funding announcements consistently state that new capital is directed toward **product development and market expansion**, indicating a clear plan to use seed resources to deepen the product and broaden market reach rather than only covering operational runway.[1][2][4][8][9]
• Resonant problem framing around workforce upskilling. Moonhub’s story emphasizes workplace challenges such as the ‘great resignation’ and the need for scalable, people‑centric training, which provides a **strong problem narrative** that investors and customers can relate to.[3][4][13][15]

What could have been stronger

• Limited externally visible validation of the patented scoring system. External coverage repeatedly emphasizes Moonhub’s patented scoring methodology, but public articles and the company site describe only high‑level mechanics (e.g., Spot‑and‑Jot capturing data across several performance metrics) rather than concrete validation data such as predictive accuracy, correlation with real‑world KPIs, or third‑party studies.[7][10][12][14][15] If the deck mirrors this, investors may not see rigorous evidence that the scoring method drives better outcomes beyond marketing claims.
• Sparse public detail on unit economics and CAC/payback dynamics. Press coverage about the $1.4M raise focuses on product development and expansion into new markets but does not provide detailed breakdowns of unit economics, customer acquisition cost, or payback period.[1][2][8][9] If the deck follows the same narrative, it may under‑specify the economic efficiency of scaling VR hardware and content‑heavy deployments, which sophisticated investors typically scrutinize at seed and seed‑extension stages.
• Potentially broad industry focus without a clearly defined beachhead in public narrative. Moonhub serves a broad set of industries (e.g., healthcare, security and wider corporate training) according to external articles and its case studies.[2][3][4][13][15] If the deck framed the company as a cross‑industry platform without a clearly prioritized beachhead segment, investors might see market focus as diffuse compared with a tightly defined initial vertical where Moonhub has a dominant advantage and repeatable sales motion.

How an investor would read this deck

What draws attention

• Evidence of **training efficacy and ROI**, such as improvements in employee performance, reduced incidents or time‑to‑competency, would be central to investor evaluation in this category, especially given Moonhub’s emphasis on high‑growth metrics and a patented scoring methodology.[1][2][10][12][15]
• Investors would focus on **defensibility** provided by Moonhub’s patents and proprietary Spot‑and‑Jot system, assessing whether this creates a meaningful moat versus other VR training providers or traditional e‑learning platforms.[7][10][12][14][15]
• Given that VR training often involves hardware, content production and implementation services, investors would scrutinize Moonhub’s **scalability model**—how much is software‑like recurring revenue versus services, and how deployments can be standardized to support rapid expansion.[2][3][4][13][15]
• With prior seed funding led by Pi Labs and the follow‑on round led by Unconventional Ventures, investors will pay particular attention to **follow‑on support, syndicate quality and alignment** around future fundraising milestones.[1][2][3][4][8][9][13]

Risks that stand out

• **Adoption risk**: VR‑based training, while growing, still requires hardware investment and behavior change from organizations, which may slow sales cycles or limit budget allocation compared with more familiar e‑learning tools.[2][3][4][13]
• **Execution risk in multiple verticals**: Serving diverse sectors (healthcare, security, broader corporate training) can dilute focus and complicate product and sales specialization if not tightly prioritized.[2][3][4][13][15]
• **Competitive and technology risk**: Other VR or simulation‑training providers and traditional LMS vendors could replicate aspects of Moonhub’s approach, particularly if patents do not fully prevent copycat scoring or analytics features.[10][12][14][15]
• **Hardware ecosystem dependency**: Reliance on third‑party VR hardware platforms exposes Moonhub to changes in device availability, pricing, and platform policies that it does not control, potentially affecting rollout costs and user experience.[2][3][4][13]

Questions this deck invites

• What quantified outcomes have Moonhub’s customers seen (e.g., percentage improvements in performance metrics, incident reductions, or training time savings) that can be directly linked to the VR modules and scoring system? (External sources
• How exactly is revenue split between recurring software or content subscriptions and one‑off services (custom scenario design, onboarding, hardware provisioning), and how does this affect gross margin and scalability?[2][3][4][13][15]
• What is the company’s current customer concentration and average contract value by sector (e.g., healthcare vs. security vs. general corporate training), and which segment is the primary growth focus?[2][3][4][13][15]
• What patents underpin Spot‑and‑Jot and Moonhub’s scoring methodology (jurisdictions, claims, remaining term), and how do they compare to alternative VR training solutions in terms of defensibility?[7][10][12][14][15]
• What are the historical and projected hardware dependencies (e.g., specific headset ecosystems), and how exposed is Moonhub to vendor platform changes or pricing shifts in VR devices? (Moonhub’s model is VR‑first, but device strategy is not

What founders can take from the Moonhub deck

• A **clearly articulated, patented technology asset**—in Moonhub’s case, the Spot‑and‑Jot scoring system and related analytics—can form the backbone of a compelling seed‑stage narrative when it is consistently highlighted in press, on the website and in funding announcements.[7][10][12][14][15]
• Positioning VR training as a solution to broad workforce challenges (e.g., skills gaps, safety, efficiency) across multiple sectors can help frame a **large addressable market**, which is often emphasized in coverage of Moonhub’s seed rounds.[2][3][4][13][15]
• Demonstrating **investor continuity**—with Pi Labs and Ada Ventures participating in multiple raises and Unconventional Ventures leading a later round—can strengthen a deck’s credibility by signaling ongoing conviction from existing backers.[1][2][3][4][8][9][13][15]
• Highlighting a **data‑rich product story** (scores captured in VR scenarios flowing into dashboards for managers) can help differentiate a hardware‑dependent solution from being perceived as a one‑off training tool, instead positioning it as a scalable analytics platform.[10][12][14][15]
• For complex, emerging technologies like VR, tying the pitch to **concrete use cases** (e.g., workplace safety, healthcare training, security scenarios) and sector‑specific needs, as Moonhub does in external coverage, can make the value proposition more tangible for investors.[2][3][4][13][15]

Moonhub pitch deck: common questions

What does Moonhub do?

Moonhub is a London‑based **virtual reality workplace training platform** that delivers immersive, scenario‑based training for sectors such as healthcare and security, using headsets and interactive simulations instead of traditional classroom or e‑learning formats.[2][3][4][15]

How much funding has Moonhub raised and from whom?

Moonhub has raised **$2.6M in seed funding** led by Pi Labs in 2022,[3][4][13] followed by a **$1.4M seed round** led by Unconventional Ventures announced in February/March 2024, with participation from existing investors Pi Labs and Ada Ventures.[1][2][8][9] Press and databases state that this brings its **total funding to about $4.5M**.[1][2][8]

Who invested in Moonhub’s seed funding rounds?

The $1.4M round was led by **Unconventional Ventures**, with **Pi Labs** and **Ada Ventures** participating as follow‑on investors.[1][2][8][9] The earlier $2.6M seed round was led by **Pi Labs**, with participation from **Ada Ventures, 1818 Venture Capital** and angel investors.[3][4][13][15]

What was Moonhub raising money for with this pitch deck?

According to coverage of the $1.4M raise, Moonhub is using the capital for **product development**, enhancing its VR training content and patented scoring system, and **expanding into new markets** geographically and across industries.[1][2][8][9] Earlier seed funding was used to grow the team and improve course quality across sectors.[4][15]

What is Moonhub’s patented scoring methodology and why is it important?

Moonhub’s training uses a **patented scoring system**, sometimes called **Spot‑and‑Jot**, to capture detailed performance data during VR simulations, which is then surfaced in analytics dashboards for managers.[10][12][14][15] This helps organizations track learner progress, identify skill gaps and standardize training outcomes across teams and locations.[10][12][15]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Moonhub Secures $1.4 Million for VR Training Platform
• Unconventional Ventures fuels MOONHUB's global leap with $1.4M ...
• London's MOONHUB sweeps $2.6M funding for its VR-powered ...
• VR startup Moonhub raises $2.6m for virtual reality traning platform
• Moonhub Funding Round
• MOONHUB Jobs and Careers | Welcome to the Jungle (formerly Otta)
• ELARA - The Moonhub
• Moonhub raises $1.4M in a funding round led by Unconventional Ventures to expand its virtual reality training.

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