About Arthur Hoeld

Arthur Hoeld is set to become the CEO of Puma SE, a company known for athletic and casual footwear, apparel, and accessories, effective July 1, 2025. Prior to this role, he was an Executive Board member at Adidas, responsible for Global Sales until October 2024. He held various leadership positions during his 26 years at Adidas, including roles in marketing, brand strategy, and management of the Europe, Middle East, and Africa regions.

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•By Alejandro Cremades

Arthur Hoeld, Founder of Puma

About Arthur Hoeld

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