Gary Rohloff, Founder of Laybuy

About Gary Rohloff

Gary Rohloff is the CEO and co-founder of Laybuy, a New Zealand-founded buy now, pay later (BNPL) company launched in 2017. He co-founded the company with Robyn Rohloff and Alex Rohloff. Laybuy operated primarily in the UK, New Zealand, Australia, and the US, but the company later collapsed in 2025.

Gary Rohloff at a glance

• Company: Laybuy
• Latest round: Growth
• Investors: Pioneer Capital
• Location: Auckland, New Zealand

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