About Matt Cole

Matt Cole has served as CEO of Strive, Inc. since April 2023, having previously served as Chief Investment Officer. He also became Chairman of the Board in September 2025. Strive operates as a Bitcoin treasury and structured finance company, focusing on maximizing Bitcoin yield and utilizing Bitcoin as the hurdle rate for capital deployment decisions. Prior to Strive, Cole spent approximately 15 years as a Portfolio Manager at CalPERS, overseeing over $70 billion in global fixed income assets.

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•By Alejandro Cremades

Matt Cole, Founder of Strive Asset Management

About Matt Cole

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