Jumparound Pitch Deck Teardown: A Hyper-Local Social

Jumparound Pitch Deck Teardown

Jumparound presents a vision for a social network that prioritizes physical proximity and shared activities over digital-only interaction. The deck is structured to move from the philosophical problems of modern social media to a practical, hyper-local solution focused on the student experience.

Slide 1: Title and Tagline

The deck opens with the company name, a kangaroo logo, and the tagline: «It is like knocking down the walls among people». It lists the first names of the four team members: Samuele, Antonio, Mattia, and Andrea. The visual style is minimalist, using a textured background that persists throughout the deck.

Slide 2: The Team

Slide 2 introduces the four-person team with photos and titles. Samuele Premi is listed as Co-founder, P.R. Director, and Design Vice-Director. Antonio Perulli is Co-founder and Business Director. Mattia Bolondi is Co-founder and Design Director. Andrea Girelli serves as the Software manager. Notably, the slide lacks any mention of previous experience, education, or specific technical accomplishments, which is a significant omission for a seed-stage pitch.

Slide 3 & 4: The Problem and Market Gap

Slide 3 defines the problem as the «Three As: Anonymity – Addiction – Alienation» resulting in a «Virtual life.» Slide 4 attempts to place this in a market context. It uses a quadrant map showing Social communities (Facebook, LinkedIn), Social sharing (YouTube, Flickr), Social entertainment (Zynga, Steam), and Social commerce (Amazon, Etsy). The center of the quadrant is labeled «Something is missing here,» referring to neighborhood activity discovery. The slide asks, «What happens if your friends do not want to do the same things you would like to?»

Slide 5 & 6: The Solution and Product Interface

Slide 5 defines the product: «Jumparound connects people and activities in the real life.» Slide 6 provides the most substantive look at the app's functionality through three screenshots. The Board allows users to post 'Jumps' (e.g., Sam Johnson posting about #Football at #Mexikoplatz). The Community section shows local groups with member counts and distance (e.g., 'Sportverein Tigers' with 95 members, 145m away). The Explore feature shows individual profiles with interests, allowing users to «see who is around you and contact who draws your attention.»

Slide 7: Target Demographics

Slide 7, titled «Where are we realising the kangaroo?», identifies three primary environments for growth: Homes for students (neighbor activities and cooking), Faculties (university connections), and Festivals and concerts (finding groups to attend events with). This narrow focus on the student demographic provides a clear go-to-market strategy.

Slide 8 & 9: Marketing and Partnerships

Slide 8 lists «Our contacts,» which include ESN Vienna, AIESEC Vienna and Bologna, Diners Club Vienna, ViaVia, and Millionaire (an Italian magazine). Slide 9 translates these contacts into a «Marketing and Growth Strategy,» focusing on collaboration with these entities, hosting events in student housing, and attempting to «go 'viral' with social networks and videos.»

Slide 10: Revenue Model

The «Advertising Platform» slide (Slide 10) details how the company intends to make money. It mentions «Appearance points» as purchasable packages and Business accounts for focused, geolocalized advertisements based on user interests. This suggests a hybrid B2C and B2B revenue stream.

Slide 11: Early Traction and Funding

Slide 11 provides credibility by listing support from AWS First – Vienna . The company received 18,000€ for startup costs and 12,600€ for founder focus. The slide also mentions non-dilutive support like mentorship in data security, co-working space, and business workshops. This is a strong slide as it proves external validation from a recognized entity.

Slide 12: Roadmap

The «Current Status + Time Schedule» slide (Slide 12) lists milestones: reorganization of the business plan, a video trailer, revenue model refinement, and a demo version by mid-June. It also notes an appearance at the Alpha Rise Conference in Hong Kong on July 31st and August 1st.

Slide 13: Conceptual Framework

Slide 13 uses a diagram to contrast «Real life» (University, Sport, Bar) with «Virtual life» (Facebook, Twitter, Instagram). It argues that currently, real-life actions feed virtual life, and asks, «What if we gave people the possibility to feed their real life?» This functions as a summary of the company's philosophy.

Slide 14: The Ask

The final substantive slide (Slide 14) is the «Investment» slide. It explicitly states a need for 95,000€ . The funds are earmarked for Marketing & Research, New hires, server space, and events/equipment. The slide is direct but lacks a breakdown of how long this runway will last or what specific milestones this 95k will achieve.

Slide 15: Conclusion

The deck ends with a «Thank you!» slide featuring a smaller, pink version of the kangaroo logo.

What Works in the Jumparound Deck

Clear Product Functionality: Slide 6 does an excellent job of showing exactly what the app does. By showing the 'Board,' 'Community,' and 'Explore' tabs, the founders move from abstract philosophy to concrete utility. · Specific Target Market: By focusing on university students and student housing (Slide 7), the company avoids the "everyone is our customer" trap that many social apps fall into. · Transparency on Early Funding: Listing the exact amounts received from AWS First (Slide 11) builds trust and shows that the founders have already passed a level of professional scrutiny. · Direct Ask: Many decks hide the investment amount or make it vague. Slide 14 is refreshingly clear about the 95,000€ requirement.

What is Missing from the Jumparound Deck

Team Pedigree: Slide 2 provides names and titles but no context. Investors need to know if the Software Manager has built apps before or if the Business Director has a track record in sales or operations. · Competitive Analysis: While Slide 4 shows a general market map, it doesn't address direct competitors in the local discovery space (like Meetup or Foursquare). · Unit Economics: There is no mention of Customer Acquisition Cost (CAC) or Lifetime Value (LTV). For a social app, understanding the cost to acquire a student user is critical. · Traction Metrics: While they mention a demo version, there are no user numbers, engagement stats, or waitlist figures to prove that students actually want this. · Exit Strategy: There is no mention of how investors will eventually see a return, whether through acquisition or long-term profitability.

What a Founder Should Copy

The 'Market Gap' Quadrant: Slide 4 is a great way to visualize where a new product fits in a crowded ecosystem. It helps investors categorize the company quickly. · The Use of Funds Breakdown: Even if the categories are broad, listing the specific areas of investment (Slide 14) shows that the founders have thought about their immediate operational needs. · Validating Partnerships: Listing specific organizations like ESN and AIESEC (Slide 8) shows that the founders are already "in the room" with their target demographic.