Go-To-Market Motions

What this short covers

The emotional and mental challenges founders face, specifically focusing on go-to-market strategies and how they impact a founder's journey. It emphasizes the psychological fortitude required to navigate the entrepreneurial landscape.

Transcript

According to a survey from HubSpot, over 80% of marketeteers feel that marketing has changed more in the last three years than in the last 50 years alone. Yet most marketeteers, at least 53% only leverage up to three channels. In go to market is even more critical because you literally have three to 18 months to really make it happen. And ultimately there are seven go to market motions to consider as you can see right here. Number one is inbound, the content that is going to be generating you lead. Then you got the outbound which is mainly cold outreach. You going out to others. From there you go into paid digital which is all about the media buy that you do in order to get more eyeballs. Then is the community which is all about creating valuable content for the community that they would share. And of course partners which are going to allow you to increase the distribution. Then you got

the accountbased marketing where sales and marketing work together. And lastly the product like growth where you have the growth hack. If you're looking to raise money, go to start afundraing.com and supercharge your raise with AI.

Founder Psychology guides to read next

• The Startup Annual Planning Process
• Working With a Head of Sales | Startup Fundraising
• Trademark Costs: A Founder's Guide to Strategy & Budget
• The Founder's Guide to Working With a CFO
• Best Books for Startup Business: 100 Reads for Founders (2026)
• The Founder Vesting Refresh: A Founder's Guide
• The Founder's Guide to Working With a Chief of Staff
• How to Generate and Validate Startup Ideas (Founder's Guide)
• The Founder's Guide to Quarterly Planning
• Startup Founder Self-Assessment: Are You Ready for

All Founder Psychology guides

More fundraising shorts (216)

• The Brain Is Wondrous | Founder Short
• SolarCity vs Startup The Entrepreneurial Path
• Raising Capital & Going Public A Business Journey
• Singer Surprises Host With Hit Song Snippet Live!
• How To Hire The Best Employees | Founder Short
• Where Entrepreneurs of $1B+ Come From?
• The Power Law in Venture Capital
• Raised €30 Million Oversubscribed | Founder Short
• Startup Success Mastering Tough Conversations for Growth
• Silver Lake's Investment Scaling Our Business for IPO
• Had 40 Videos… And No One Cared | Founder Short
• How To Know Your Customers Well | Founder Short
• Startups Thrive In Chaos
• How Funding Rounds Differ
• Pitched To 160 VCs | Founder Short
• The Dinner That Launched a Company An Inspiring Story
• Thriving on NASDAQ Our Path to Business Success
• You’ll Be Judged Anyway | Founder Short
• Ask Your Customers What They Want! | Founder Short
• How To Raise $130 Million - John Diklev (FLOWER)
• This Is Why Startups Fail
• Waste To Value | Founder Short
• Wave Energy Uncovering Insights and Avoiding Failures
• Securing $135M Our Rare Silicon Valley Funding Strategy

Fundraising videos (423)

• How To Apply For An SBA Loan | Founder Video
• Jeff Bussgang: Helping Build A Unicorn And Co-Founding
• COVID Fundraising Why In Person Investor Meetings Matter!
• Expert Conviction Turn Investor Doubt into Your Fuel!
• How To Create A Pitch Deck | Founder Video
• Why You Should Include An Executive Summary In Your Pitch
• Bill Shufelt: Raising $225 Million To Revolutionize Craft
• Aneesh Reddy On Raising $300M+, Expanding Into 30+

Library · Fundraising articles A–Z · Pitch deck guides