He Charged $0. He Won

What this short covers

A founder who successfully raised capital without negotiating on valuation, choosing instead to focus on other terms. It highlights the importance of understanding what really matters in a deal beyond just the headline valuation.

Transcript

Would you like a free water? >> They also have free water? >> Here you go. >> What company is this? >> It's called Free Water. It's free cuz we put ads on the packaging. >> Free? Is it crappy water? >> No, it's the best water. Um it's natural spring water. Other people buy similar water for a couple of bucks. We give it away for free and we also donate 10 cents per water to charity. >> Charity? Which charity? >> Uh right now we're donating to Well Aware. They build water wells in Africa and they have a 100% guarantee on their work. >> How much does this cost? >> To advertise? >> To advertise >> or to drink it? >> Both. >> Well, drinking it is free. You don't know what to pay money to advertise? About a buck a water total for all of it on those boxes. >> Okay. How do I contact you for advertising?

>> Uh the website. Just freewater.io. Go to the advertiser page. >> Do you have a card? >> The water is the card. >> Huh. All right. >> Yeah, scan that QR code. >> Sweet. I'll take it. >> great day.

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