Huohong Yuan, Founder of Bliss Mall

About Huohong Yuan

Huohong Yuan is the founder of Bliss Cake (also named Xingfuxibing), an O2O bakery company headquartered in Shenzhen, China. Yuan transformed the company from a traditional bakery into a C2M (customer-to-manufacturer) business in 2014, focusing on online orders and 3-hour delivery. Bliss Cake has raised approximately CNY 900 million (USD 129.43 million) in funding.

Huohong Yuan at a glance

• Company: Bliss Mall
• Total raised: $129M
• Latest round: Series B
• Investors: Huaxing Capital, BrightVC, ABC Capital, ChinaEquity Group
• Location: Shenzhen, China

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