Why We Invested · Accel
Why the firm invested
Accel invested in Synthesia because it stood out as a generative AI company combining differentiated in-house technology, an exceptional team, and clear enterprise ROI.
When we first met Victor and Steffen two years ago, Synthesia immediately stood out as one of the few generative AI companies combining a differentiated technology, an exceptional founding team, and a clear ROI for enterprise customers.
Product
Synthesia enables teams to generate custom videos using scripts and avatars, reducing video production time by 95% while improving engagement.
Synthesia enables teams to write a script, choose an avatar, and immediately create a custom video. Synthesia’s platform can reduce video production time by 95%, making it a cost effective solution that also improves engagement with videos.
Synthesia develops all its AI technology in-house and has achieved multiple research breakthroughs in avatar fidelity.
On the research-side, all of Synthesia’s technology is built in-house and the team is behind several AI breakthroughs around avatar fidelity.
Traction
Users have created 12 million videos on Synthesia, and the company has achieved a 456% year-over-year increase in user growth.
12 million videos across corporate training, marketing, and customer service use cases have been created on Synthesia, and user growth has increased 456% year-over-year.
Over 50,000 businesses use Synthesia, including 35% of the Fortune 100 and major organizations like Amazon, Johnson & Johnson, and Accenture.
50,000 businesses have created videos on Synthesia, including some of the largest organizations: Amazon, Johnson & Johnson, Accenture, and many more. In fact, 35% of the Fortune 100 are now users of Synthesia.
Risks the investor named
Synthetic video technology carries the risk of misuse by malicious actors, leading Synthesia to prioritize trust and safety from day one.
We’re excited about Synthesia’s limitless potential, though are aware that malicious actors will try to use this technology for nefarious purposes. For that reason, trust and safety have been core to Synthesia since day one.
What founders can learn
- What actually moved the decision: Accel wrote that Accel invested in Synthesia because it stood out as a generative AI company combining differentiated in-house technology, an exceptional team, and clear enterprise ROI.
- The traction evidence that carried weight: Accel wrote that Users have created 12 million videos on Synthesia, and the company has achieved a 456% year-over-year increase in user growth.
- The risk the investor named out loud: Accel wrote that Synthetic video technology carries the risk of misuse by malicious actors, leading Synthesia to prioritize trust and safety from day one.
Source and provenance
Why We Invested published by Accel on accel.com (first-party source). Read the original
