Why We Invested · Craft Ventures
Product
Klue continuously scans the web in real-time and alerts users to competitor updates like pricing changes.
Klue continuously scans the internet and synthesizes findings on competition in real-time. For example, Klue users receive automatic notifications when competitors make changes to their pricing page.
Klue delivers competitive intelligence directly into workflows via a Chrome extension and integrations with tools like Slack and Salesforce.
Klue’s digestible card format, chrome extension, and integration with dozens of collaboration tools like Slack, Salesforce, and Highspot make competitive intel accessible at the critical point of need: in the user’s workflow.
Traction
Hundreds of enterprise companies, including Cisco, SAP, and Shopify, use Klue to manage competitive insights.
Hundreds of companies including Cisco, SAP, and Shopify have already discovered Klue and are using it to stay one step ahead of their competitors.
Klue has established itself as the system of record and command center for enterprise competitive intelligence teams.
In the course of our diligence process, we spoke with dozens of Klue’s customers. It became clear that Klue had become their team’s system of record - their command center for collecting, curating, and distributing competitive intel.
Investment context
Craft Ventures led a $15 million Series A investment round in Klue.
Today Craft Ventures is excited to announce that we are leading the $15 million Series A in Klue, a competitive enablement platform that allows companies to collect, curate and distribute competitive insights in real-time.
What founders can learn
- The traction evidence that carried weight: Craft Ventures wrote that Hundreds of enterprise companies, including Cisco, SAP, and Shopify, use Klue to manage competitive insights.
Source and provenance
Why We Invested published by Craft Ventures on craftventures.com (first-party source). Read the original
