Alex J. Prince is the founder and CEO of Prince Capital, a family office in Aventura, Florida. See contact routes.
Alex J. Prince is the founder and CEO of Prince Capital, a family office in Aventura, Florida, and the firm presents itself as focused on direct private-market investing. The firm’s stated thesis centers on late-stage primaries and secondaries, direct co-investments, structured credit, and real assets, with emphasis on valuation dislocations, downside protection, and capital velocity. Public materials indicate it invests in late-stage venture and private technology companies, including selective co-investment alongside institutional and family office capital, but no reliable source in the gathered material gives a typical check size or clear lead-versus-follow behavior. Named portfolio or exposure examples listed publicly include OpenAI, Anthropic, SpaceX, xAI, and Anduril. Prince also references operating and advisory work across multiple businesses, including HighTide Capital Group, PC Funding, Common Ground, APEXX AI, and others. He says his background spans more than two decades in institutional asset management, investment banking, and private markets, with prior roles at Merrill Lynch, Highmark Capital, and Bailard. He has also described a public view that “the best risk-adju
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