Benjamin Sun is a Co-Founder and General Partner at Primary Venture Partners. See sector focus and contact routes.
Benjamin Sun is a Co-Founder and General Partner at Primary Venture Partners, where he leads the firm’s ecommerce investments and brings over two decades of experience in the New York tech ecosystem. Before founding Primary in 2015, he co-founded LaunchTime, an incubator for early-stage ecommerce and digital media startups, and served as President and CEO of Community Connect, one of the first social networking companies. Sun’s investment thesis centers on early-stage, consumer-facing companies, particularly in SaaS and NextGen Commerce, with a growing focus on AI-native products that act as trusted consumer partners. He typically invests at the pre-seed and seed stages, though specific check sizes and lead/follow behavior are not publicly detailed. Notable portfolio companies include Coupang, Jet.com, MakeSpace, and Ollie, with Sun serving on Coupang’s board since 2010. His founder-first approach is shaped by his own entrepreneurial history, and he has been named to Forbes’ Midas List for the past three years, recognizing him among the top 100 tech investors globally.
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