Heleen Dura, Peak

Heleen Dura-van Oord is a founding partner at Peak Capital, a venture firm she co-founded in 2007 in Amsterdam. See sector focus and contact routes.

About Heleen Dura

Heleen Dura-van Oord is a founding partner at Peak Capital, a venture firm she co-founded in 2007 in Amsterdam, and previously co-founded the international advertising company DQ&A Media and the LOEY awards for online innovation. She primarily invests in early-stage technology companies, with a thesis focused on SaaS, B2B solutions, artificial intelligence, fintech, sustainable technology, marketplaces, and agrifood-tech across Europe. While specific check sizes and lead/follow behavior are not publicly detailed in available sources, her firm targets early-stage venture rounds and emphasizes sound unit economics and scalability. Notable portfolio companies from Peak Capital include StoryChief, LessonUp, Dyme, and United Wardrobe, reflecting her focus on software and marketplace models. Dura-van Oord distinguishes her approach by advising founders to treat startups as “paracetamol for a perceived pain,” to underpromise and overdeliver, and to assemble teams with people “two steps ahead” while actively seeking advisors and help. She has not published widely cited public articles, but her interview insights on startup success factors—such as team composi

Heleen Dura at a glance

Role
Founding Partner
Organization
Peak
Location
Amsterdam, Noord-Holland, The Netherlands
Investor type
Venture Capital
Focus areas
FinTech, IaaS, Marketplace, PaaS, SaaS, Software, Software, E-Commerce

Frequently asked about Heleen Dura

What does Heleen Dura invest in?
Heleen Dura at Peak (Amsterdam, Noord-Holland, The Netherlands) — sector focus: FinTech, IaaS, Marketplace, PaaS, SaaS, Software, Software, E-Commerce, Enterprise Software, Internet, Finance, Artificial Intelligence, Content, Marketplace,….
How do I contact Heleen Dura?
Heleen Dura's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Heleen Dura based?
Heleen Dura is based in Amsterdam, Noord-Holland, The Netherlands.

This profile is part of the StartupFundraising investor database: focus, portfolio history, disclosed location and contact routes, refreshed as new filings and rounds are ingested. Founders use it to check fit before reaching out and to find investors in Amsterdam.

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