Heleen Dura-van Oord is a founding partner at Peak Capital, a venture firm she co-founded in 2007 in Amsterdam. See sector focus and contact routes.
Heleen Dura-van Oord is a founding partner at Peak Capital, a venture firm she co-founded in 2007 in Amsterdam, and previously co-founded the international advertising company DQ&A Media and the LOEY awards for online innovation. She primarily invests in early-stage technology companies, with a thesis focused on SaaS, B2B solutions, artificial intelligence, fintech, sustainable technology, marketplaces, and agrifood-tech across Europe. While specific check sizes and lead/follow behavior are not publicly detailed in available sources, her firm targets early-stage venture rounds and emphasizes sound unit economics and scalability. Notable portfolio companies from Peak Capital include StoryChief, LessonUp, Dyme, and United Wardrobe, reflecting her focus on software and marketplace models. Dura-van Oord distinguishes her approach by advising founders to treat startups as “paracetamol for a perceived pain,” to underpromise and overdeliver, and to assemble teams with people “two steps ahead” while actively seeking advisors and help. She has not published widely cited public articles, but her interview insights on startup success factors—such as team composi
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