Sollis Health Pitch Deck (2021): 15-Slide Series A Deck

Sollis Health’s 2021 Series A deck is a masterclass in gap analysis within the healthcare sector. By identifying that traditional concierge medicine lacks emergency capabilities and that hospital ERs are overburdened, Sollis positioned itself in a 'high service, high acuity' quadrant that was previously unoccupied. The deck uses aggressive comparative metrics—such as a 3-minute in-office wait time versus the 300-minute ER average—to justify its membership model. While the deck is light on specific financial projections and the exact 'ask' for the round, it leans heavily on operational excelle…

Key takeaways

• Sollis identifies a massive market gap by positioning itself as the only provider offering both high service and high acuity care (Slide 12).
• The deck highlights a 20% CAGR in U.S. concierge practices and patients from 2012-2020, establishing a growing market of payers (Slide 4).
• Wait time comparisons are a central selling point, contrasting Sollis's 3-minute wait with the 300-minute average for hospital ERs (Slide 11).
• The 'Life Without Sollis' vs. 'Life as a Sollis Member' graphic effectively visualizes the reduction of a six-week surgical timeline into a single day (Slide 10).
• Member retention is exceptionally high, with the deck reporting an 85-90% renewal rate since inception (Slide 13).
• The company claims to handle 80-90% of ER acute cases, significantly higher than the 20-30% handled by standard Urgent Care centers (Slide 7).
• The management team combines deep healthcare investment experience with operational expertise from membership-based businesses like NeueHouse (Slide 14).
• The deck omits a specific 'Ask' slide, though catalogue data indicates a $30M Series A raise in 2021.

Frequently asked questions

What is the core business model of Sollis Health?

Sollis Health operates on a membership-based concierge model. Members pay an annual fee to access 24/7 medical centers that provide emergency-room-level care, including advanced imaging (MRI, CT, X-ray) and specialist navigation. Unlike traditional concierge medicine which focuses on primary care, Sollis focuses on high-acuity urgent and emergency situations, aiming to bypass the traditional hospital ER experience.

How does Sollis Health differentiate itself from Urgent Care centers?

According to Slide 7 and Slide 12, Sollis differentiates through equipment and acuity. Standard Urgent Care centers typically handle only 20-30% of ER acute cases and often lack on-site advanced imaging. Sollis employs ER-boarded physicians and maintains on-site MRI and CT capabilities, allowing them to handle 80-90% of cases that would otherwise require a hospital visit.

What are the key performance indicators (KPIs) mentioned in the deck?

The deck focuses on three main categories of KPIs: operational speed, patient satisfaction, and retention. Key figures include a 3-minute in-office wait time (Slide 11), a Net Promoter Score (NPS) of 75, a complaint rate of less than 1%, and a member renewal rate of 85-90% (Slide 13).

Who is the target customer for Sollis Health?

The deck targets individuals willing to pay out-of-pocket for premium access. It notes that concierge medicine annual dues typically range from $2,000 to $20,000 (Slide 4). By highlighting the 'state of crisis' in U.S. healthcare and the specific overcrowding of ERs in wealthy areas like the Upper East Side (Slide 5), Sollis targets high-net-worth individuals seeking efficiency and safety.

What is missing from the Sollis Health pitch deck?

The deck is notably missing a financial 'Ask' slide detailing the amount being raised and the intended use of funds. It also lacks a detailed revenue model or P&L projection. While it mentions a $30M raise in the catalogue data, the slides themselves focus almost entirely on the value proposition, market gap, and operational metrics rather than the investment terms.

Sollis Health pitch deck: the facts

Company

Sollis Health

Year

2021

Stage

Series A

Slides

15

Sector

Healthcare

Sollis Health pitch deck PDF

The full Sollis Health deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Sollis Health pitch deck was used for

This pitch deck is Sollis Health’s 15‑slide Series A fundraising deck used around late 2021, when the company raised $30M to scale its 24/7 concierge urgent and emergency care centers in major U.S. cities. Sollis Health operates membership-based private medical centers offering ER‑level diagnostics and care in markets including New York, Los Angeles, San Francisco, Miami and Palm Beach. The deck positions high‑acuity concierge urgent and emergency care as the missing link between traditional primary-care concierge medicine and crowded hospital ERs, highlighting COVID‑accelerated demand for private centers, house calls and telehealth. The capital was raised to support patient growth, national expansion and technology optimization for its member experience and operations.

Business model: Membership-based concierge urgent and emergency care: members pay an annual fee for 24/7 access to private medical centers that provide ER‑level diagnostics (e.g., advanced imaging) and care, plus navigation to specialists.

Round

Series A

Lead investor

Torch Capital and Denali Growth Partners co‑led the $30M Series A round.

Investors

Torch Capital (co‑lead), Denali Growth Partners (co‑lead), Strand Equity, Read Capital, Juan Vallarino of HCA Healthcare, Jay Livingston of Shake Shack

Founded

2016

Founders

Andrew Olanow, Ben Kruger, Dr. Bernard Kruger

Headquarters

New York, New York, United States

Industry

Healthcare; concierge urgent and emergency care / concierge medicine

Year: 2021 (round closed December 2021, announced publicly in early 2022).

Raising: Series A equity financing to scale 24/7 concierge urgent and emergency care centers, support patient growth, and optimize technology infrastructure.

Raised: $30M Series A round closed in December 2021, plus $5.1M in associated debt financing reported alongside the equity raise.

Total funding: Approximately $80.4M total funding raised as of the $33M Series B announced in 2024.

Use of funds as presented: Funds were used to support patient growth, expand and scale the network of 24/7 concierge urgent and emergency care centers nationally, and optimize Sollis Health’s technology stack for member experience and operations.

What happened after the Sollis Health deck

The Series A deck supported Sollis Health’s successful $30M raise in late 2021, which was followed by a $15M extension and a $33M Series B. The company has continued to expand its network of 24/7 concierge urgent and emergency care centers in major U.S. cities, positioning itself as a category creator in premium emergency and urgent care for members.

• Closed a $30M Series A round in December 2021 to support patient growth and technology optimization for its concierge ur
• Expanded operations across major U.S. cities including New York, Los Angeles, San Francisco, Miami and Palm Beach, with
• Secured an additional $15M Series A extension announced in June 2023 to continue national expansion.
• Raised a $33M Series B round announced in December 2024, led by Foresite Capital, bringing total funding to about $80.4M

What the Sollis Health deck got right

• Compelling articulation of ER pain points driving demand. The deck presents a clear and relatable problem: crowded ERs with long wait times, high prices, and unpleasant environments, including examples like Lenox Hill’s ER in a wealthy New York neighborhood still suffering from these issues. This sharp pain framing helps investors understand why patients would seek alternatives.
• Differentiated category and clear value proposition. Sollis positions itself as the category creator in concierge urgent and emergency care, distinct from traditional concierge primary care, and illustrates how its 24/7 centers with advanced imaging and navigation streamline an inefficient delivery model so patients are treated faster by top physicians.
• Strong macro tailwinds narrative anchored in COVID and broader shifts. The deck ties its model to strong macro trends accelerated by COVID, emphasizing that patients have been avoiding hospitals, that private centers and telehealth have grown, and that this represents an acceleration of existing growth in private medical services such as concierge care.
• Effective contrast between current system and member experience. The “Life Without Sollis Health” vs. “Life as a Sollis Member” framing visually contrasts traditional care journeys with the streamlined member experience, making the benefit of membership concrete for both investors and potential patients.
• Strategic focus on affluent, high-demand urban markets. Multiple credible sources describe a network of centers in affluent urban markets (New York, Los Angeles, San Francisco, Miami, Palm Beach), aligning the deck’s focus on patients seeking private medical centers with markets that can support a high‑price membership model.
• Demonstrated investor validation and follow-on funding momentum. The fundraise and subsequent extensions and Series B validate the deck’s story: investors co‑led by Torch Capital and Denali Growth Partners backed the thesis, and the company later attracted additional capital for continued expansion, showing that the deck successfully communicated a scalable, investable concept.

What could have been stronger

• No explicit fundraising ask or use‑of‑funds slide. The teardown notes that the deck lacks a dedicated “Ask” slide specifying the precise amount being raised, target valuation, and detailed use of proceeds, even though catalogue data shows they ultimately raised $30M; this omission can leave investors guessing about capital needs and deployment.
• Limited financial and traction transparency in the deck. Available commentary indicates that while the deck describes the model and pain points, it does not clearly present historical revenue, unit economics, or cohort data, which are important for a capital‑intensive brick‑and‑mortar healthcare rollout.
• Lack of quantified outcomes and cost-effectiveness evidence. The OCR text and teardown emphasize qualitative pain points (long ER wait times, unpleasant environments, COVID‑driven avoidance of hospitals) but do not show comparative clinical outcomes, safety metrics, or cost savings, which some healthcare investors may require to assess impact and risk.
• Demand story tied strongly to COVID acceleration without deep post‑COVID proof. The deck frames COVID‑accelerated demand as a driver of growth but offers limited detail in the excerpted slides on long‑term demand independent of pandemic conditions or reimbursement trends, which may raise questions about sustainability beyond a crisis context.
• Regulatory, payer, and reimbursement strategy not clearly articulated in visible slides. The OCR excerpts describe ER problems and private service growth but do not mention payer mix, insurance integration, or regulatory strategy; given that the model sits near emergency care, investors may see this as underdeveloped in the deck’s storytelling.

How an investor would read this deck

What draws attention

• Membership-based, high‑acuity concierge model that fills a clear gap between traditional concierge primary care and crowded ERs, potentially creating a new category of concierge urgent and emergency care.
• Strong tailwinds from patients avoiding hospitals during COVID, combined with longer‑term trends toward private centers, house calls, and telehealth, supporting a shift away from traditional hospital-centric care.
• Network of 24/7 centers in affluent urban markets (New York, Los Angeles, San Francisco, Miami, Palm Beach) where patients have both the ability and willingness to pay for premium medical experiences.
• Experienced founding and leadership team with roots in concierge primary care and healthcare operations, including co‑founder Dr. Bernard Kruger and CEO Brad Olson, which can de‑risk clinical model execution.
• Demonstrated fundraising momentum: $30M Series A in 2021, a $15M Series A extension in 2023, and a $33M Series B in 2024, indicating investor confidence and the scalability of the concept.

Risks that stand out

• Heavy reliance on affluent, membership-paying patients in specific urban markets could limit addressable market size and expose the business to economic downturns or local competition from hospital-affiliated concierge offerings.
• Providing ER‑level care outside hospital settings may attract regulatory scrutiny and requires robust staffing and clinical governance, potentially increasing operating costs and legal risk.
• Brick‑and‑mortar expansion in multiple cities is capital intensive; if site‑level economics or member acquisition lag, the company may need continued fundraising to support growth.
• Demand that initially surged due to COVID‑related hospital avoidance may normalize; if the deck’s growth thesis leans heavily on pandemic behavior, long‑term membership growth could be more modest.
• Competition from telehealth providers, urgent care chains, and evolving hospital ER experiences may erode the perceived differentiation of concierge emergency centers over time.

Questions this deck invites

• How do unit economics look at the center level (build‑out cost, staffing, member count per site, contribution margin) and what is the break-even timeline for new locations given the high‑touch, 24/7 model?
• What clinical governance, quality metrics, and safety protocols are in place to ensure ER‑level care outside the hospital, and how do outcomes compare to traditional ER benchmarks for similar acuity cases?
• What is the payer and revenue mix (membership fees vs. insurance billing), and how resilient is the model under different macroeconomic conditions or changes in reimbursement policy?
• How is demand trending post‑COVID across existing markets, and what evidence is there that patient avoidance of ERs and preference for private centers remains strong independent of pandemic fear?
• What are the regulatory and licensing requirements for providing emergency‑level care in private centers in each state, and how does Sollis manage malpractice risk and relationships with nearby hospitals and specialists?

What founders can take from the Sollis Health deck

• A compelling deck can clearly articulate a specific, high‑pain problem in the healthcare system—in this case, long ER wait times, high prices, and unpleasant environments—and tie it directly to a differentiated solution, making the gap in the market vivid for investors.
• Positioning within an existing but evolving category (concierge medicine) while owning a distinct niche (urgent and emergency care rather than primary care) helps investors understand both comparables and the unique angle.
• Grounding the narrative in macro trends—such as COVID‑accelerated hospital avoidance and growth in private centers, house calls, and telehealth—can frame the business as riding durable tailwinds rather than solving a purely niche problem.
• Even when a company ultimately raises a large round, omitting an explicit “Ask” slide with amount, valuation, and use of funds is called out by teardown analysts as a weakness, underscoring the importance of clarity around fundraising terms in pitch decks.
• Showcasing the contrast between “life without” and “life as a member” (as Sollis does with side‑by‑side framing in the deck) is an effective way to make the value proposition tangible and emotionally resonant.
• Subsequent funding rounds and national expansion tied back to the original Series A thesis demonstrate how a deck that clearly explains a scalable model and market context can set the stage for a multi‑round capital journey.

Sollis Health pitch deck: common questions

What does Sollis Health do?

Sollis Health is a New York–based medical concierge service that runs 24/7 urgent and emergency care centers where members can receive ER‑level diagnostics and treatment in private, high‑touch settings instead of going to a traditional hospital emergency room.

What fundraise was this Sollis Health deck used for?

Sollis Health raised a $30M Series A round that closed in December 2021, announced publicly in early 2022, with the deck in question used to pitch that round to investors.

Who invested in Sollis Health’s $30M Series A round?

Torch Capital and Denali Growth Partners co‑led the $30M Series A, with participation from Strand Equity, Read Capital, Juan Vallarino of HCA Healthcare, Jay Livingston of Shake Shack, and others, as described in funding coverage and the pitch‑deck article.

Where was Sollis Health operating when it raised its Series A?

At the time of the Series A, Sollis operated concierge medical practices in New York, Los Angeles, San Francisco, Miami and Palm Beach; subsequent funding announcements emphasize plans to continue national expansion from these core markets.

What happened after this Sollis Health Series A deck—did the company raise more money later?

After the $30M Series A closed in December 2021, Sollis Health secured an additional $15M Series A extension in 2023 and later a $33M Series B led by Foresite Capital, bringing total funding to about $80.4M and supporting national expansion of its concierge urgent and emergency care model.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

• See the Concierge Emergency-Care Startup Sollis Health's Pitch Deck
• Sollis Health Secures Additional $15 Million in Funding to Continue...
• Sollis Health Pitch Deck
• Sollis Health — Company Profile
• Sell or Invest in Sollis Health Stock Pre-IPO - Nasdaq Private Market
• Sollis Health Scores $30M | DealFlow's Healthcare Services Investment News
• Sollis Health - Company Profile
• Sollis Health Raises $30 Million In Series A Funding To Support...

Sollis Health pitch deck slides

What each slide of the Sollis Health pitch deck says

Slide 2

U.S. healthcare is overburdened and difficult to navigate with 7 9 patient service levels worsening, despite costs increasing. l= Convoluted system with long wait times Health insurance plans are more and low price transparency. expensive and less flexible. . Inefficient delivery model, which is rife «Patients are not enabled to get the with wasted time and money. appropriate care suggested by their + Hard to get access to doctors, with wait expert physicians, such as prescribed times of >10 days for most specialties. treatment plans or diagnostic scans. + Pricing is opaque, with many costs not « Premiums increase every year, while covered by insurance. co-pays also increase substantially.…

Slide 3

Covid has accelerated a shift away from traditional care options towards private centers, house call providers & telehealth services. Patients Avoiding Hospitals « The pandemic has engenden Covid risk and to mitigate unnee patients to skip hospitals, both to avoid individual d burden on the system. hospitals clo last 10 years, and atient clinics, as patients nt wings have been converted faster experiences. nand nicer RESULT - Patients seeking more private medical centers. Patient Seeking Private Services, . necessary and valuable during Covid, leading private medical services such as concierge v trend, but reflected an acceleration is existing growth trends, RESULT > Continued growth of con…

Slide 4

Americans have shown a willingness to pay for better medical oo 4) is care and service by engaging concierge doctors in primary care. U.S. concierge practices and patients grown on a 20% CAGR from 2012-2020 as © MDVIP — = os a pu 2 < SignatureMD =" Specialdocs 40% 19 Consultants Private 0 00 Medical 2012 2016 2020 i US concierge doctors ——US concierge patients (M) Concierge Medicine: >$10B market. What is Concierge? Patients pay an out-of-pocket membership fee to gain priority access to their family doctor, limiting the number of patients in the practice for shorter wait times and better service Fee - Annual dues range from $2,000-20,000 at an average of $2,500-3,000. The membership include…

Slide 5

We identified ERs as other major pain points in the system, with long wait times, high prices and unpleasant environments Average ER wait time is long in cities ER environments are crowded with and across the country. risks of healthcare-acquired infections. 0] 5 hours 1 4 hours I us New York Citv According to the National Institute of Health Lenox Hil's ER (above) services the Upper East Side of Manhattan, one of the wealthiest areas in the country. However, it still suffers from long wait times and no barriers between patients who are cramped together.

Slide 6

Urgent care centers have grown rapidly, demonstrating Americans 9 0 pn . : SOLLIS are willing to visit non-traditional points of care for convenience. Urgent care clinics and visits have grown 10% annually over last decade. 10,000 —_ 90 | J | Pp ERE 7.500 - — | 80 oon 5000 — _--. ee —— 7% Concentra i GoHealth* 2 a [ : 4 FastMed $ EdExer (— SSSS— SSSE— SSS URGENT CARE 2013 2016 2019 Urgent Care clinics —— Urgent Care patient visits (M) Urgent Care: >$25B market What are Urgent Care centers? These are walk-in clinics where patients can be seen with limited wait times for basic injuries and ilinesses. They are typically open 5-7 days a week, 8-14 hours per day. Fee - These centers take insuran…

Slide 9

We streamline an inefficient healthcare delivery model, so our patients get treated faster and by the best physicians. LIFE WITHOUT SOLLIS HEALTH LIFE AS A SOLLIS MEMBER

Slide text above is read directly from the Sollis Health deck PDF embedded on this page.

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