What is Kensho Health's primary business model according to the deck?

The deck describes Kensho as a 'provider discovery platform and healthcare navigator' (Slide 3). While it mentions partnering with providers to build practices through telemedicine and referrals (Slide 7), it does not explicitly detail the take-rate, subscription fees, or transaction costs. The roadmap on Slide 9 suggests a future move into insurance reimbursement, implying a shift toward more traditional healthcare revenue streams.

How does Kensho Health validate the medical efficacy of its providers?

Kensho addresses the 'trust' issue in holistic medicine by citing evidence-based outcomes on Slide 8. They mention working with Wiley to open-source research and partnering with the Academic Consortium for Integrative Medicine & Health. They specifically point to Medicaid's coverage expansion for acupuncture as proof that these treatments are entering the medical mainstream.

Who are the founders and what is their background?

The company was co-founded by Krista Berlincourt (CEO) and Danny Steiner (COO). According to Slide 1, Berlincourt is a '3x Exit' founder and former Fortune 50 leader, while Steiner is a '3x Founder' and former Fortune 500 consultant. Their backgrounds combine corporate leadership with wellness-adjacent roles like leadership coaching and meditation instruction.

What are the key growth metrics mentioned in the pitch?

Kensho highlights three primary metrics on Slide 5: 15,000 active users, 1,500 providers, and a 50% month-over-month growth rate in provider sign-ups. Slide 6 further emphasizes demand by showing a bar chart that reaches '1M Uniques in 2021,' though it does not specify if these are monthly or annual unique visitors.

What is missing from this pitch deck?

The deck is missing a clear financial slide, including current revenue, burn rate, and unit economics (CAC/LTV). It also lacks a formal 'Ask' slide stating the round size, though catalogue data indicates they raised $3.5M. Furthermore, there is no competitive landscape slide, which is unusual for a marketplace-style platform in the crowded wellness space.

Kensho Health Pitch Deck (2021): 13-Slide Seed Deck

See all 13 slides of the Kensho Health pitch deck — a 2021 Seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Kensho Health's 2021 Seed deck is a masterclass in using 'social proof' and 'supply-side momentum' to tackle a fragmented healthcare niche. By positioning holistic medicine as the fastest-growing global sector (Slide 4) and showcasing a 50% month-over-month provider growth rate (Slide 5), the founders shifted the narrative from 'alternative medicine' to a scalable marketplace. The deck is notably light on specific unit economics or revenue models, instead focusing on the 'Road Ahead' (Slide 9) which transitions from a simple directory to insurance reimbursement and care management. With a hea…

Key takeaways

The company positions holistic medicine as a $400B global market opportunity on Slide 4.
Kensho claims early product-market fit with 15k active users and 1,500 providers as shown on Slide 5.
Provider supply growth is a core metric, cited at 50% month-over-month on Slide 5.
The deck highlights '1M Uniques in 2021' to demonstrate user demand on Slide 6.
A significant portion of the deck (Slides 10 and 11) is dedicated to eight high-profile advisors rather than internal team members.
The product roadmap on Slide 9 outlines a transition from a directory (2020) to insurance reimbursement (2022) and international care management (2023).
Slide 8 uses institutional logos like Wiley and Medicaid to validate the efficacy of holistic treatments like acupuncture.
The deck omits a specific 'Ask' slide detailing the exact dollar amount or valuation sought for the seed round.

Executive Summary: The Professionalization of Holistic Care

Kensho Health’s seed deck is a study in market positioning. In a sector often dismissed as 'alternative,' the founders use the language of conventional healthcare—'care navigation,' 'evidence-based outcomes,' and 'provider supply'—to build a case for a massive, untapped marketplace. By the time the reader reaches the final slide, the company has successfully reframed holistic medicine from a fringe interest into a $400 billion global sector ripe for digital disruption.

Slide 1: The Team and Mission

The deck opens with a strong focus on the founders. Krista Berlincourt (CEO) and Danny Steiner (COO) are both presented as experienced entrepreneurs, each claiming '3x' exits or founder roles. The slide establishes a dual-track pedigree: corporate excellence (Fortune 50/500 experience) and wellness authenticity (Leadership Coach, Meditation Instructor). The mission is stated clearly: 'remedy healthcare to be more holistic, affordable and accessible.'

Slide 2: The Problem

Kensho identifies three pillars of failure in conventional medicine: Disconnected Care , High Costs ($3.6 trillion or $11,172 per person in the U.S.), and Poor Outcomes (87% of Americans dying from chronic, preventable diseases). By framing the problem through the lens of U.S. healthcare spending, they justify the need for a new entry point into the system.

Slide 3: The Solution

The solution slide introduces Kensho as the 'first provider discovery platform and healthcare navigator for holistic medicine.' It mirrors the problem slide by offering Connected Care , Lower Costs (claiming holistic medicine lowers costs by 10%), and Healthier Patients . The use of citations from the Journal of Alternative and Complementary Medicine adds a layer of scientific authority often missing in wellness pitches.

Slide 4: The Market Opportunity

This is a classic 'up and to the right' bar chart. It scales from US Acupuncture ($3B) to US Alternative Medicine ($18B) , US Wellness ($175B) , US Mental Health ($200B) , and finally the Global Complementary & Alternative Medicine Market ($400B) . By including Mental Health and Wellness, Kensho expands its Total Addressable Market (TAM) significantly, positioning itself as a broad-spectrum health platform rather than a niche directory.

Slide 5: Product Market Fit

Kensho moves quickly to traction. They report 15k Active Users and 1,500 Providers . The most aggressive metric here is the 50% M/M Provider Growth . For a marketplace, supply-side growth is often the hardest hurdle; showing this level of momentum suggests a low cost of provider acquisition or a high level of desperation for digital tools among holistic practitioners.

Slide 6: Growth Visualization

Slide 6 provides two bar charts: Provider Supply and User Demand . The supply chart shows a clear inflection point at 'Launch' in February, with steady growth through September. The demand chart is even more ambitious, claiming 1M Uniques in 2021 . The visual representation of these bars suggests exponential growth, though the Y-axis on the demand side is scaled in increments of 250,000, which can make even modest gains look vertical.

Slide 7: The Product Experience

This slide uses mobile mockups to show the user journey: searching the directory, browsing provider profiles, and booking a free consult. It mentions a 'full-feature telemedicine' suite. This indicates that Kensho isn't just a lead-gen tool for providers, but the actual infrastructure where the care takes place.

Slide 8: Evidence-Based Outcomes

To combat skepticism, Slide 8 lists partnerships with Wiley and the Academic Consortium for Integrative Medicine & Health . The most compelling point here is the mention of Medicaid expanding coverage for acupuncture, affecting 120M people . This ties the startup’s success to macro-regulatory shifts in the healthcare industry.

Slide 9: The Road Ahead

The roadmap is divided by year. 2020 was about the directory in LA and NY. 2021 (the year of the deck) focuses on scheduling, telehealth, and referrals in major metros. 2022 marks the transition to 'Insurance Reimbursement' and a 'Series A.' 2023 aims for international expansion and 'Care Management.' This slide is crucial because it shows the path from a simple website to a complex, integrated health tech company.

Slides 10 & 11: The Advisor Network

Kensho spends two full slides on advisors, which is unusual for a 13-slide deck. The Scientific Advisors include the founder of Livongo (Alex Bitoun) and the Director of Innovation at Wiley . The Product Advisors include early employees or leaders from Classpass , Instagram , Airbnb , and Evolve Foundation . This 'borrowed credibility' is a clear signal to investors that while the company is early-stage, it is being guided by the architects of some of the most successful marketplaces and health tech companies of the last decade.

What Works in This Deck

Supply-Side Momentum: The 50% month-over-month provider growth (Slide 5) is the strongest data point in the deck. It proves that the 'supply' is ready and willing to join the platform. · Regulatory Tailwinds: Citing Medicaid's expansion into acupuncture (Slide 8) provides a 'why now' that is grounded in policy rather than just consumer trends. · Advisor Pedigree: The advisor slides (10-11) are exceptionally strong. Having the CTO of Livongo and the founding designer of Instagram as advisors mitigates the risk of the founders' lack of specific deep-tech or medical-billing backgrounds.

What Is Missing

Business Model Specifics: The deck never explains how Kensho makes money. Is it a SaaS fee for providers? A transaction fee on bookings? A subscription for users? This is a major omission for a Seed round. · Unit Economics: There is no mention of Customer Acquisition Cost (CAC) or Lifetime Value (LTV). While '1M Uniques' sounds impressive, the cost to acquire those uniques and their conversion rate to paid bookings is not disclosed. · Competitive Landscape: The deck ignores competitors like Zocdoc (which has moved into wellness) or niche-specific directories. Investors generally want to see how a startup plans to defend its moat. · The Ask: There is no slide detailing how much capital is being raised or how that capital will be allocated across the roadmap.

Founder Takeaways

Use 'Social Proof' to Bridge Gaps: If your team lacks a specific technical or industry-heavy background, fill your advisor board with people who have it. Kensho’s advisor slides are doing a lot of the heavy lifting here. · Frame Your Niche as a Sub-Sector of a Giant: Kensho doesn't just call itself a 'yoga and acupuncture site.' They call themselves a 'healthcare navigator' (Slide 3) and link their market to the $3.6T US healthcare spend. · Visual Consistency: The deck uses a muted, earthy color palette and high-quality nature photography that aligns with the 'holistic' brand without looking 'new age' or unprofessional.

Frequently asked questions

What is Kensho Health's primary business model according to the deck?: The deck describes Kensho as a 'provider discovery platform and healthcare navigator' (Slide 3). While it mentions partnering with providers to build practices through telemedicine and referrals (Slide 7), it does not explicitly detail the take-rate, subscription fees, or transaction costs. The roadmap on Slide 9 suggests a future move into insurance reimbursement, implying a shift toward more traditional healthcare revenue streams.
How does Kensho Health validate the medical efficacy of its providers?: Kensho addresses the 'trust' issue in holistic medicine by citing evidence-based outcomes on Slide 8. They mention working with Wiley to open-source research and partnering with the Academic Consortium for Integrative Medicine & Health. They specifically point to Medicaid's coverage expansion for acupuncture as proof that these treatments are entering the medical mainstream.
Who are the founders and what is their background?: The company was co-founded by Krista Berlincourt (CEO) and Danny Steiner (COO). According to Slide 1, Berlincourt is a '3x Exit' founder and former Fortune 50 leader, while Steiner is a '3x Founder' and former Fortune 500 consultant. Their backgrounds combine corporate leadership with wellness-adjacent roles like leadership coaching and meditation instruction.
What are the key growth metrics mentioned in the pitch?: Kensho highlights three primary metrics on Slide 5: 15,000 active users, 1,500 providers, and a 50% month-over-month growth rate in provider sign-ups. Slide 6 further emphasizes demand by showing a bar chart that reaches '1M Uniques in 2021,' though it does not specify if these are monthly or annual unique visitors.
What is missing from this pitch deck?: The deck is missing a clear financial slide, including current revenue, burn rate, and unit economics (CAC/LTV). It also lacks a formal 'Ask' slide stating the round size, though catalogue data indicates they raised $3.5M. Furthermore, there is no competitive landscape slide, which is unusual for a marketplace-style platform in the crowded wellness space.

Cover slide of the Kensho Health pitch deck — Seed 2021 — Kensho Health pitch deck, slide 1 (2021)

Kensho Health pitch deck: the facts

Company: Kensho Health
Year: 2021
Stage: Seed
Slides: 13
Sector: Healthcare

Kensho Health pitch deck PDF

The full Kensho Health deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Kensho Health pitch deck was used for

This is Kensho Health’s 13‑slide **seed pitch deck from 2021** for a **$3.5M raise** to build a care navigator and provider discovery platform focused on holistic medicine. The deck positions Kensho as “the first provider discovery platform and healthcare navigator for holistic medicine,” emphasizing connected care, lower costs, and better outcomes versus conventional healthcare. The round was aimed at scaling the platform (including telemedicine and referrals) and expanding nationwide, with a focus on hiring executives and developing insurance reimbursement capabilities. The deck heavily features the founders’ backgrounds and a high‑pedigree advisor network alongside rapid supply growth of holistic providers as core validation for the market.

Business model: Provider discovery and care navigation platform that matches consumers with vetted holistic medicine providers and offers telehealth tools for those practices.

Round: Seed
Year: 2021
Raised: $3.5M
Lead investor: KB Partners
Investors: KB Partners, Company Ventures, Gaingels, Crosscut Ventures, Female Founders Fund, Alumni Ventures Group, Evolve Foundation, Alex Bitoun (Livongo co‑founder)
Founders: Krista Berlincourt, Danny Steiner
Industry: Healthcare / Digital health / Holistic medicine

Headquarters: Los Angeles, California (with remote operations; some sources also reference New York City for the wellness company).)

Total funding: Approximately $5.5M total funding as of August 2021, including pre-seed and the $3.5M seed round.

Use of funds as presented: To build out Kensho’s holistic medicine care navigation and provider discovery platform, hire additional executives, develop insurance‑reimbursement functionality, and expand services nationwide.

What happened after the Kensho Health deck

Following the use of this deck, Kensho Health successfully closed its $3.5M seed round in August 2021 and expanded its vetted holistic provider network and telehealth capabilities; later profiles describe the company as generating revenue, but detailed current status information is not fully available in the surfaced sources.

Closed a $3.5M seed round in August 2021 led by KB Partners with participation from Company Ventures, Gaingels, and foll
Grew a curated network to over 2,000 vetted holistic providers by the time of the seed raise.
Publicly launched the platform (moving beyond invite‑only beta) with tens of thousands of beta users and a research part
Expanded offerings into telehealth, providing full‑feature telemedicine and referral tools for holistic providers, as de

What the Kensho Health deck got right

Distinct mission and first‑mover positioning in holistic care navigation. The deck presents a clear mission—“remedy healthcare to be more holistic, affordable and accessible”—and positions Kensho as the **first care navigator and provider discovery platform for holistic medicine**, which is reinforced by multiple external articles describing it as a pioneering, research‑backed holistic health directory.
Credible founding team with prior funding and sector experience. Founders Krista Berlincourt and Danny Steiner are repeatedly highlighted, and external coverage underscores their relevant backgrounds and prior funding, strengthening credibility in both tech and wellness and supporting the deck’s emphasis on a high‑pedigree advisor/investor network.
Compelling problem framing grounded in well‑known systemic issues. The problem slide uses concrete macro data about US healthcare costs and chronic disease prevalence to frame the need for holistic, connected care, aligning Kensho’s narrative with widely recognized systemic issues in healthcare.
Concise articulation of value proposition across outcomes, costs, and experience. The solution slide clearly links **connected care**, **lower costs**, and **healthier patients** to Kensho’s platform, giving a concise articulation of the value proposition that investors and partners can quickly grasp.
Demonstrated marketplace traction with sizeable vetted provider network. External sources validate significant early traction—over 2,000 curated providers and tens of thousands of beta users—which supports the deck’s “product‑market fit” messaging and its emphasis on an expanding, vetted supply network.
Platform breadth including telemedicine and referral tools for providers. The deck’s later slides, echoed in press coverage, show that Kensho is not just a directory but also offers **full‑feature telemedicine and a trusted referral network**, enabling providers to build thriving practices and deepening monetization options beyond listing fees.

What could have been stronger

Impact statistics lack visible sourcing in the deck. The deck cites specific impact claims (e.g., holistic medicine lowers patient costs by 10%, users are 4% more likely to report improved health) but does not clearly attribute these to named studies or show methodology, which may weaken the evidence in a research‑driven healthcare market.
Macro problem framing but limited segment specificity. The problem framing relies heavily on high macro‑level statistics (US per‑capita spend and chronic disease prevalence) without connecting directly to Kensho’s target segments, unit economics, or specific use cases, leaving a gap between broad systemic issues and the startup’s initial beachhead.
Traction slide appears thin on concrete metrics. While external articles highlight tens of thousands of users and 2,000+ providers, the OCR text of the deck’s traction slide (“we have early 15k product market fit”) is garbled and appears to underspecify key metrics like active users, cohorts, or revenue, which investors typically require.
Limited articulation of defensible moat beyond being first. The deck leans heavily on the founders’ and advisors’ pedigrees and network validation but shows less emphasis on defensibility (e.g., data moats, proprietary algorithms, or partnerships) beyond being “first” and research‑backed, which may raise questions about long‑term differentiation in directories/telehealth.
Business model and unit economics not fully spelled out. Telemedicine functionality and provider practice support are mentioned (“full‑feature telemedicine and trusted referral network”) but the deck text does not clearly detail monetization (subscription vs. referral fees vs. visits) or unit economics for provider practices, leaving the business model partially implicit.

How an investor would read this deck

What draws attention

Evidence and sourcing for claims that holistic medicine reduces patient costs by 10% and improves self‑reported health outcomes by 4%, and how these translate into payor or employer ROI.
Depth of network effects: how the 2,000+ vetted providers and care matching algorithms scale and improve over time, and whether there is a data moat around clinical and satisfaction outcomes.
Monetization mechanics for both sides of the marketplace—patients and providers—including pricing, churn, and contribution margin for telemedicine and referral‑driven practices.
Regulatory, credentialing, and quality‑assurance processes for holistic providers, especially given the emphasis on being research‑backed and “antithesis of Goop.”
Path to insurance reimbursement and employer/payor channels, which external coverage identifies as planned uses of seed funds.

Risks that stand out

Regulatory and reimbursement uncertainty around holistic modalities may slow integration with mainstream insurance and employer benefits, limiting near‑term TAM for reimbursed services.
Competition from broader telehealth and wellness marketplaces could erode Kensho’s “first holistic navigator” differentiation if network effects or proprietary data are not sufficiently strong.
Quality assurance risk: failures in vetting or monitoring providers could lead to poor outcomes or reputational damage, especially given the platform’s positioning as research‑backed and “antithesis of Goop.”
Reliance on consumer out‑of‑pocket spending for many holistic services may make demand more cyclical and sensitive to macroeconomic conditions.
Scaling from a curated network of ~2,000 providers to a truly national footprint may strain verification processes and consistency of care experience.

Questions this deck invites

What specific clinical or utilization studies support the stated 10% cost reduction and 4% improvement in self‑reported health, and how are these integrated into Kensho’s care‑matching algorithms?
How does Kensho generate revenue today (provider subscription, per‑visit referral fee, B2B contracts), and what are current unit economics by provider segment and visit type?
What are the criteria and process for vetting and continuously monitoring holistic providers on the platform, including license verification, malpractice checks, and outcomes tracking?
How has engagement evolved among “tens of thousands” of beta users—retention, repeat usage, and NPS—and what cohorts demonstrate strongest product‑market fit?
What progress has Kensho made toward insurance reimbursement integration and national expansion since the 2021 seed raise, and how does that roadmap interact with evolving telehealth regulations?

What founders can take from the Kensho Health deck

Clearly articulating a **systemic, widely understood problem** (fragmented, high‑cost conventional care) and tying it to a focused solution (holistic care navigation and provider discovery) makes the deck’s narrative compelling and easy to follow.
Positioning as the **“first” platform in a specific niche** (holistic medicine navigator) while backing this up with research partnerships and vetted networks can differentiate a healthtech startup from generic telehealth offerings.
Highlighting a sizeable, curated supply side (over 2,000 vetted providers) alongside early user traction shows two‑sided marketplace momentum and strengthens product‑market‑fit claims.
Leveraging founders’ stories (e.g., personal experience with holistic medicine) and strong investor/advisor pedigree can build credibility in markets where trust and quality are critical, such as healthcare.
Including concrete impact metrics (cost reduction, improved self‑reported health) is powerful, but these claims need clearly visible sourcing and methodology to withstand investor scrutiny.
Using the seed raise not only for growth but explicitly for capabilities like insurance reimbursement and nationwide coverage aligns the capital plan with strategic milestones that matter to institutional investors.

Kensho Health pitch deck: common questions

What does Kensho Health do?

Kensho Health is a digital health platform that acts as a **care navigator and provider discovery network for holistic medicine**, helping patients find vetted providers (e.g., acupuncture, therapy, chiropractic) and supporting those providers with telemedicine and referrals.

How much did Kensho Health raise in its seed round and when?

According to a 2021 funding announcement, Kensho Health raised a **$3.5M seed round** to build its holistic medicine provider discovery and care navigation platform, bringing total funding to about **$5.5M** including earlier pre‑seed financing.

Who invested in Kensho Health’s 2021 seed round?

The **$3.5M seed round** was **led by KB Partners**, with participation from **Company Ventures** and **Gaingels**, and follow‑on investments from pre‑seed investors including **Crosscut**, **Female Founders Fund**, **Alumni Ventures Group**, and **Evolve Foundation**; Livongo co‑founder **Alex Bitoun** also took a significant stake.

What is Kensho Health’s claimed differentiation in this pitch deck?

The deck and press coverage describe Kensho Health as building the **first care navigation and provider discovery platform specifically focused on holistic medicine**, combining a vetted provider directory, care matching, and telemedicine tools in one ecosystem.

What traction did Kensho Health have when this seed pitch deck was used?

At the time of the seed round, Kensho Health reported **over 2,000 curated holistic providers** on the platform and “tens of thousands” of beta users, highlighting early network traction and product‑market fit.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Kensho Health pitch deck slides

Kensho Health pitch deck slide 1 of 13 — Kensho Health pitch deck — slide 1 of 13

Kensho Health pitch deck slide 2 of 13 — Kensho Health pitch deck — slide 2 of 13

Kensho Health pitch deck slide 3 of 13 — Kensho Health pitch deck — slide 3 of 13

Kensho Health pitch deck slide 4 of 13 — Kensho Health pitch deck — slide 4 of 13

Kensho Health pitch deck slide 5 of 13 — Kensho Health pitch deck — slide 5 of 13

Kensho Health pitch deck slide 6 of 13 — Kensho Health pitch deck — slide 6 of 13

What each slide of the Kensho Health pitch deck says

Slide 2

KENSHO HEALTH FOUNDERS Krista Berlincourt Co-Founder, CEO e Loatusn Coun Jrep— Forume 80 Losdr Danny Steiner Co-Founder, COO axFounae [reoee— Proceton Do 1 At Katvaman Fecn Forua 50 Canmt 4 We are on a missionto remedy healthcare to be more holstic affordable and accessible With the vision to create the first care navigator and provider discovery platiorm for holistic medicine

Slide 3

THE PROBLEM Today's conventional healthcare system is disconnected, driving high costs and poor outcomes, failing to support holistic patient health. @ henshe 01 Disconnected Care Physical, menta, and social healh are sconnected in Conventonal Modicie, leaving root causes unirated o the average person just gts icker 02 High Costs A3, rlon or $11,172 por person, the U5 sponds moro on hoathcaro than any. other county 03 Poor Outcomes et 87% of Amaricans e from chronc, proventabi, and festylo drven seases.

Slide 4

THE SOLUTION 01 Connected Care Holisic madicne adrosses the full picure of patient healh by conneciing Bhysical, mental, and socil welbeing Meet Kenshd Health, the first provider discovery platform and healthcare navigator for holistic medicine. 02 Lower Costs Holatic madicne has bean shown to lowor patent coss by 10%. 03 Healthier Patients Americans who use holsic medicine aro 4% more ikely 0 reporttheir healt improved from the previous year.

Slide 5

THE MARKET: BIG & GROWING ay ry i $4008 Holistic Medicine is the f; rowing Global I. PR Tre - bts Word Report ailing $2008 $175B

Slide 6

PRODUGT MARKET FIT We have early 15k product market fit. Ao Uses Find holistic health » who get you. In the last year, we've driven

Slide 8

Kenshd partners with providers to build thriving practices powered by our full-feature telemedicine and trusted referral network. Thetrusted holisticcare Soarch our Diroctory Browse provider profiles Book a free consult network Learn the science of he A network of holistic v mmitted t healthcare providers You can trust. Holistic Medicine =]

Slide text above is read directly from the Kensho Health deck PDF embedded on this page.