Sooho Pitch Deck Breakdown: All 10 Slides

The Technical Trust Play: Sooho's $4.5M Series A Teardown

In the blockchain industry, security is not just a feature; it is the entire foundation of the business. Sooho’s 2022 pitch deck reflects this reality by focusing almost exclusively on technical rigor, institutional validation, and a proven track record of asset protection. While many startup decks lead with a visionary 'why,' Sooho leads with a professional 'how' and 'who trusts us.'

Slide 1: Title and Positioning

The cover slide is titled 'AUDIT PARTNERSHIP PROPOSAL.' This suggests the deck was designed to serve a dual purpose: pitching to potential enterprise clients and pitching to investors. The subtitle, 'The Fastest, Most Convenient way to Secure your Blockchain System,' establishes the core value proposition. The date is listed as 'MM DD, 2022,' placing this in the heart of the post-DeFi-summer security boom.

Slide 2: Partnership and Pedigree

Slide 2 is arguably the most important slide in the deck for establishing trust. It states that Sooho is 'backed by the ConsenSys founded by Joseph Rubin [sic], who co-founded the Ethereum.' In the crypto world, an investment from ConsenSys is a significant seal of approval. The slide also lists heavy-hitting enterprise users: Samsung SDS, LG CNS, and SK C&C. Below the text, a logo cloud features 13 partners, including LG CNS, Wemix, and Tokamak Network. This slide effectively answers the 'Why you?' question before the 'What?' has even been fully explained.

Slide 3: The High Stakes of Blockchain Security

Under the heading 'BACKGROUND,' Slide 3 uses three data points to create urgency. First, it notes that 98% of the Top 50 DeFi services were audited as of Dec 2021, suggesting that auditing is a mandatory industry standard. Second, it cites the $604M Poly Network hack as the 'Biggest Crypto Hack Scale.' Third, it points out that 64% of unaudited DeFi services have been hacked. This creates a clear 'fear, uncertainty, and doubt' (FUD) narrative that positions Sooho’s services as an essential insurance policy.

Slide 4: Quantifying Success (TVP)

Slide 4 introduces the 'Why SOOHO?' section. It breaks this down into three pillars. Pillar 1 highlights awards from Upbit, Binance, and Klaytn. Pillar 2 introduces the 'TOTAL VALUE PROTECTED' metric, which is cited as $2,983,111,084 (nearly $3 billion) as of October 2021. This is a critical metric for security firms, as it proves they can handle high-stakes environments. Pillar 3 provides a visual representation of their technology, contrasting manual audits with their automated 'SOOHO & ACHILLES' and 'VeriSmart' tools.

Slide 5: Vulnerability Detection Growth

Slide 5 provides a line graph showing the '# OF VULNERABILITIES DETECTED BY AUTOMATED VULNERABILITY VERIFIER OF SOOHO.' The chart shows a cumulative growth from early 2020 to late 2021. By September 1, 2021, the 'TOTAL' vulnerabilities detected reached 17,482. The graph breaks this down by tool: Achilles (13,809), VeriSmart (2,798), and Sooho (875). This slide demonstrates that their software is actively learning and scaling, rather than relying solely on human labor.

Slide 6: The Technical Workflow

Slide 6, titled 'SCOPE OF WORK,' explains the 'How.' It shows a flow chart starting with code, moving into an 'Automated Vulnerability Verifier' named ODIN. ODIN then utilizes three sub-analyzers: SOOHO (Vulnerability Analyzer), ACHILLES (Symbolic Analyzer), and VERISMART (Formal Verifier). The process then moves to 'Manual Code Analysis' and finally a 'Review of Exploitability and PoC Code.' This hybrid approach—automation for scale and manual review for nuance—is the industry standard for high-end security firms.

Slide 7: The Operational Roadmap

Slide 7 outlines the 'AUDIT PROCESS.' It is a linear path: Request -> Proposal -> Contract -> Payment -> Analysis -> Audit Report -> Feedback -> Reaudit -> Final Audit Report. This slide is likely more for the 'Partnership Proposal' aspect of the deck, but for an investor, it shows a mature, repeatable business process that is ready for enterprise-level engagement.

Slide 8: Tangible Deliverables

Slide 8 shows what the customer actually receives: a 'Security Assessment Report' and a 'SOOHO Certificate.' The slide includes mockups of these documents. The report is noted to support English and Korean by default. The certificate is described as something to 'Share with Investors, Exchanges, and your community.' This highlights the marketing value Sooho provides to its clients—the audit isn't just for security; it's a badge of trust for the client's own fundraising and listing efforts.

Slide 9: Contact Information

The penultimate slide is a standard 'THANK YOU' with a contact email (audit@sooho.io) and social media icons for Twitter, Medium, GitHub, and Facebook. It maintains the dark, professional aesthetic of the rest of the deck.

Slide 10: Catalogue Reference

The final slide is a promotional slide for the source of the deck, bestpitchdeck.com, and does not contain company-specific information.

What Sooho’s Deck Does Well

1. Institutional Validation: By leading with ConsenSys and Samsung, Sooho bypasses the need to prove they are a 'real' company. In a sector as crowded and technical as blockchain security, these names do the heavy lifting of due diligence for the reader.

2. Metric-Driven Credibility: The 'Total Value Protected' (TVP) of $2.9B is a powerful figure. It tells an investor that the market has already trusted this team with billions of dollars in assets. Similarly, the 17,000+ vulnerabilities detected chart shows a high level of activity and product-market fit.

3. Process Transparency: The deck does a great job of demystifying the audit process. By naming their specific tools (ODIN, Achilles, VeriSmart), they move away from 'black box' security and toward a proprietary, defensible technology stack.

What is Missing from the Sooho Deck

1. The Team Slide: While Slide 2 mentions 'Ph.D. degree security researchers and white-hackers,' there is no dedicated team slide. Investors generally want to see the specific founders, their backgrounds, and their previous exits or technical contributions. For a Series A, this is a significant omission.

2. Financials and Projections: There is no mention of revenue, burn rate, or future financial targets. While the TVP is impressive, it doesn't tell an investor how much Sooho is actually charging for its services or what the margins look like on a manual-plus-automated audit.

3. Competitive Landscape: The deck does not mention competitors like CertiK, OpenZeppelin, or Trail of Bits. A Series A deck usually needs to explain why their specific automated tools are superior to those already on the market.

4. The 'Ask': There is no slide detailing how much money is being raised or how it will be used (e.g., hiring more researchers, expanding to new chains, marketing). This information was likely handled in a separate document or a verbal presentation.

What Other Founders Should Copy

1. Use 'Value Protected' as a North Star Metric: If you are in security, fintech, or insurance, don't just talk about your tech. Talk about the dollar value of the assets that rely on your tech. It is the most direct way to communicate the scale of your responsibility and impact.

2. Visualize the Workflow: Sooho’s 'Scope of Work' slide is excellent. It breaks down a complex technical process into a digestible flow chart. Founders in deep tech should use this style to show how their proprietary 'magic' actually works in practice.

3. Leverage Your Backers: If you have a high-profile investor or a pilot with a Fortune 500 company, put it on Slide 2. Don't bury it at the end. In the early stages of a startup, you are often selling the reputation of your associates as much as your own product.

Conclusion: Sooho’s deck is a highly professional, albeit narrow, presentation. It succeeds by focusing on the one thing that matters most in its niche: trust. By the end of the 10 slides, a reader is convinced that Sooho is a legitimate, technically capable firm backed by the biggest names in the industry. For a $4.5M Series A, that foundation of trust is often the most difficult and important hurdle to clear.