Pano Anthos is the Founder and Managing Director of XRC Ventures. See contact routes.
Pano Anthos is the Founder and Managing Director of XRC Ventures, an early-stage venture capital firm he launched in New York in 2015 after founding four digital media and software startups and holding leadership roles in media and retail. His investment thesis targets pre-seed through Series A startups at the intersection of technology and consumer behavior, focusing on sectors like digital commerce, consumer healthtech, payment infrastructure, and supply chain innovation within the U.S., primarily in NYC. Typical check sizes range from approximately $200K–$300K for pre-seed and $500K–$3M for seed rounds, with the firm often acting as the first money in and leading early-stage investments. Notable portfolio companies include Billie, ShopShops, Fillogic, radd., MINU, and Incora Health. Anthos distinguishes his approach by prioritizing innovations that directly impact consumer attitudes and behaviors rather than enterprise solutions, frequently backing companies that blend digital and physical commerce. He has publicly emphasized the importance of founders securing customers who love their product early and often recommends having a co-founder.
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