Peter Rahal is the Managing Director of Litani Ventures, a consumer investment firm he founded in 2018. See sector focus, stage focus and contact routes.
Peter Rahal is the Managing Director of Litani Ventures, a consumer investment firm he founded in 2018 after co-founding and selling RXBAR to Kellogg for $600 million in 2017[1][2][3]. His investment thesis targets fast-moving consumer goods, specifically food, beverage, beauty, vitamins, and apparel, along with the infrastructure enabling these sectors like raw material suppliers and co-manufacturers[9]. He operates primarily as an angel investor and active investor through his family office, Litani Management, focusing on food industry start-ups to help scale innovative product concepts[1][3]. While specific check sizes and lead/follow behavior are not publicly detailed, he has led a $10 million seed round for his own protein bar brand, David, and serves as an angel investor with 19 total investments[1][5]. Notable portfolio companies include RXBAR, which he co-founded, and Ask Alex, a business productivity software company where he made his latest investment in April 2024[1][2]. A distinctive point of view in his public profile is his identity as a dyslexic founder who outsmarted the protein bar industry by using an authentic strategy with minimal ingredients and advertising[6][
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