Bought Back the Brand Incredible Success Story!

This video tells the story of Mark Rampolla, who founded ZICO Coconut Water, sold it to Coca-Cola, and then later repurchased.

What this short covers

This video tells the story of Mark Rampolla, who founded ZICO Coconut Water, sold it to Coca-Cola, and then later repurchased it. The episode delves into his entrepreneurial journey, including the struggles and insights gained after his initial exit, highlighting the importance of inner work and emotional growth alongside business success.

Transcript

I'm done. I'm free. I'm free. >> And and and now one thing that is even crazier is that you guys literally bought it, you know, back the brand for 2%, you know, not even of uh of what they pay. And now, you know, it sounds like next year you're going to be hitting the same numbers, you know, at the time of the um of the transaction. Now, obviously now you face shifted gears also. You're on the investment side. You're part of uh Ground Force Capital, you know, with like over 300 million of assets under management.

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•By Alejandro Cremades