Allison Edgerton is the founder of Birchbox. Birchbox has raised $90M in total funding. Backed by First Round, Accel Partners, Viking Global Investors.
Allison Edgerton is the VP of merchandising and marketing at Birchbox, a company that operates a beauty subscription box service. She discussed the revamp of Birchbox's private-label brand, Arrow, which now features updated packaging and adheres to a new clean standard. Edgerton emphasized the use of customer data and feedback in developing Arrow products.
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